1. Colour Scheme
Institutional Information
The colours used on this poster are black, white and
navy blue of the suit. This signifies the simplicity of
the film. There have been many other James Bond
films and the simplicity just shows that it’s no
different from the others, the basic concept is the
same. The gold of the image of the gun stands out
on the black background. The black and white
contrast makes the image stand out.
The institutional information at the bottom of
the poster shows the date of release in a bolder
text. It also has the MGM, Columbia Pictures
and Sony logos, showing that it is a film
produced by those three companies. In a finer
text it also gives information such as the main
cast and the production crew. It also tells you
that it is based on the book by Ian Fleming.
Position Of Text And Images
Application Of Guttenberg Principle.
The main image is that of James Bond, he is
positioned in the middle of the poster with a
view of London in the background. He is in the
middle because it shows that the film is about
him.
The text is positioned at the bottom so that it
catches your eye.
The main image takes place in the centre of the
poster. The arms act as leading lines and lead
your eyes straight to the gun; the gun is in the
middle of the page which also makes it easier
to be the first thing you see, no matter where
on the page you look you can still see it. The
London background is also placed where it will
always be in view.
Film Title Design
Use Of Iconography
The design of the film title is that it’s
capitalized, it is written in a bold white text.
The lines of the letters are very straight, there’s
no curvature and it’s bold. Underneath the
main title, there is the image of the 007 gun
that has been incorporated into the actual 007.
This gives it more of an impact as a film title
overall.
Iconography in the poster takes place with the
use of the 007 logo and gun underneath the
film title. It is placed there so that the audience
automatically recognizes the film. The
character of James Bond can also be an
example of Iconography because everyone
recognizes the character.