3. Having the skulls and then the
soft outline of a butterfly
behind it does not only link to
the title but also suggests that
this is a natural psychological
phenomenon that has
occurred and that was not
man made.
Main actors name at the
top. The actor is very
well known and
therefore the name will
appeal to the target
audience. Well looking
at a film poster, this is
usually the second
place our eyes travel.
Main character is in the
centre of the poster.
When looking at a film,
our eyes go straight to
the middle and therefore
the audience will be
able to establish that
this is the main
character straight away.
Head down suggests he
is alone or feels lonely,
suffering by himself.
Also makes him looks
determined and sets the
audience up for action.
Name of the film at the
bottom, the last place our
eyes look on a poster and
therefore the name of the
film will leave a lasting
impression.
Skull and the butterfly
together also makes
people think as these 2
things are not often seen
together
Shadow effect has been
placed on the main
character that has been
enlarged behind him
which suggest the
problem is himself and
something bigger than he
can control.
Billing block on the poster,
conforms to all other movie
posters
5. Just like “The butterfly
effect” the biggest name is
at the top of the poster.
Although the other main
leads are listed, Leonardo
Dicaprio is the biggest
name is he the most well
known and will grab
peoples attention
Slogan “YOUR MIND IS
THE SCENE OF THE
CRIME” is located at the top
of the poster. Slogan almost
rhymes so will stay in the
audiences head. It also
address the audience
directly helping to involve
them in the movie and get
them interested
Main Title is red with the
connotations of red being
danger. It stands out clearly
on the poster as it the only
thing straying from the cool
blue colour scheme
therefore more likely to stay
in peoples minds
The background to the poster
is very visually confusing as it
is impossible. It makes it look
like the main characters are
trapped which raises the
questions what is happening
and who are these people?
The props the actors hold
suggest the film is action filled
as guns are stereotypically
seen to mean action
The main characters are
positioned in the lower
centre of the poster making
them look insignificant and
weak compared to their
surroundings. The way the
characters are positioned
makes it look like they are
part of a team and the way
they are dressed makes the
situation have a more
serious and formal feel.
Having Leonardo‟s
character at the front of the
group and being obviously
armed suggests to the
audience that he is the
leader of the groupInstead of promoting the directors name, another film the
director has made is mentioned as people are more likely
to recognise the film name than the director himself
7. The glow around the text
on his arm suggests that
is something digital. With
that text being green, it
would be something we
associate with a digital
clock. Having this on his
arm shows this is a si-fi
movie as it technology we
do not have right now
The chic design of his gun
suggests that this movie is
set in the future while also
hinting that this is an
action film
Having the 2 actors
standing in such close
proximity to eachoter and
them both being of the
opposite sex, tells the
audience that there is
more than the working
relationship between the 2
characters
The poster has been had a greyscale filter added to it
apart from the clock on the males arm which shows that
the story line revolves around that clock
Actor names are not
included on the poster as
they don‟t need to be as
Justin Timberlake is so
well known, that people
will recognise his face
The attire of the actor and
actress is quite formal
suggesting that the
situation is quite serious. It
also suggests that they
come from a wealthy
background
The title, release date and
slogan are formatted in a
rectangle that looks like it
could be in the shape of
an arm linking in with the
clock on the main
characters arm
9. Main character is takes up
the majority of the film
poster making the audience
aware straight away who
the main character is. Will
Smith is also a very well
known actor so if people
didn‟t recognise his name,
they would recognise his
face which would gain
public appeal
Will Smith‟s name is stated
clearly on the poster on its
own to show the audience
who the main character is
played by while also getting
their attention as he is a
very well known actor
Some clues to Will‟s
character are given, with a
cop badge being on his belt.
`both his clothing and facial
expression suggest that he is
a „bad-ass‟ character and
suggests that the film
contains action
The colour scheme of the
poster is greys and blues
which is stereotypical of a
si-fi movie. The clouds in
the ski creates a serious
atmosphere therefore
reflecting the feel of the
movie.
Having all the robots lined
up in the background
looks like an army
formation. Having them all
behind Will makes it look
like they are all against
him
With it only being Will Smith
on the poster and the
slogan “ONE MAN SAW IT
COMING”, it shows that he
is all alone on this journey.
The “I‟ of the title is larger
than the rest of the title and is
immediately followed by a
comma. Punctuation is not
usually shown in a title which
could mean that the “I” and
the main character are linked
The type face of the title is metallic looking conforming to the
stereotype of a si-fi genre while also linking to the word “Robot”. The
title will draw audiences in due to the large “I” raising lots of
questions.
11. The guns not only
show that the film is set
in the future due to
their futuristic design
but also show the
audience straight away
that this is an action si-
fi film
The faint grid lines on
the background also
make it obvious to the
audience that this is a
futuristic film
The Slogan “Face your
Past, Fight your future”
uses alliteration to try
and make the slogan
memorable. The
positioning of the
slogan makes it look
like one character is
from the past and the
other is from the future
Having the main actors names at the top of the page
gives hardcore fans of the actors reasons to see the
film while also suggesting the film is good quality due
to other good films the actors have done
The colour scheme of
the poster is one of a
typical si-fi poster with
mostly blues and greys
being used
The blue lens flare behind the title as well as the faint
grid lines on the poster tells the audience that this is a
futuristic technological film
Both actors are standing
back to back which creates a
reflective effect and gives
more insight into the storyline
and raises questions
about who these
characters really are.
There is a slight smog effect
above the town and around
the actors which makes it
look quite dirty and dull
which shows that around all
this technology is actually
quite a dismal place to live
The use of 2 different
fire arms for the main
actors again makes it
look like the
characters are from
different times
With all the technological
references on the poster
and the title being
“Looper”,with loop
meaning doing something
over and over again, it
could be said that the film
is about time travel
Adding “er” on to the end of loop makes it seem
like it is an object or even a person
