Posters codes and conventions

1. Actors name appear at the
top of the poster especially
if the actors and actress are
well known.
The written style or
font is related to the
film in some sort.
The main actor or actress that
appears in the centre of the poster
as this immediately becomes a
point of interest for viewer.
The actor that appears on
the cover is normally in
character of the movie that
the poster is promoting
The title of the movie is
typically found near the
bottom of the poster as
it is intended to.
The title continues to
relate to the movie in
the way its written or
by following the colour
scheme this helps
create brand identity.
Tag line can normally be
found near the title of the
movie. It can be used as a
marketing area. For example
#TheImprobabilitieAreEndles
s

2. Main character
appearing
central to the
poster.
Other relate character also
appear on the poster as these
characters are normally part of
the story.
Font style is the same
as any previous films.
This helps with the film
branding as views
could possible
recognise the font.
The title appears at the
bottom of the poster as it
keeps it out of the way
A tag line is normally featured
on the poster in small font so it
doesn’t get in the way of the
main features. The tag line
always has a reference to the
film which in some cases is
used on social media
platforms as a marketing point
Release date appears on
the poster but is not in as
large text as the title would
appear.

3. Main character is central of
the poster. The picture is
related to the title of the film
which helps keeping the
poster simple and works well
as it makes the film easier to
remember
The title appears to be starched and
tinted with dirty at bottom. This is a
constant feature on horror posters as
changing the title style slightly helps it
fit the genre better.
Even in horror films the
title will still appear near
the bottom.
When the director or
actors are not as well
known. It is normal to
see “from the creators
of” followed by a
popular film which
people would have seen
Billing block rarely
appears but in some
cases they are still
present on film posters

4. The main image in
the poster relates to
the title of the film.
The picture is not
something that takes
a while to
understand its
simplistic.
The style of title is
written in an horror
child like way. This
is a repeated pattern
we see in horror
films. The titles are
presented in a way
Tagline here is the title of the
film and is presented as a
hash tag which can be used
on social media when
discussing the film. Newer
films will use this on posters
as social media is a strong
place to market films.
Popular people involved
in the film will be
mentioned as selling point
as others may have seen
previous films

5. The title of the film here is
shown at the top. Which
differs from other film titles. The style the title is
written is the same
that is used in the
NASA logo this
shows the
connected.
The main characters
appear on the front of
the poster. Straight
away we know who is
in the film. Also
dressed in character.
This poster has kept the poster quite
text free which meant that the release
date was changed to numbers however
it is still present as this is information
people viewing the poster need to
know.
Tag line

6. The style of the
title is written in a
playful manner
which matches
the minds of the
characters but
more importantly
the genre
Most of the characters
area here not very large
as the big names are at
the top.
The names of the big stars
appear at the top of the
poster as they can attract
people to watch.
Main character appears
separate from the rest of the
cast gives a vague idea of the
film