Research For FMP (Libby Whitehorn)

1. Research
By Libby Whitehorn

2. Barcode:
Barcodes are used so the product can be
scanned and bought in a shop. They are also
used for data capture, which helps gather the
what audiences and genders are buying this
product. This will help them understand how to
construct there advertisement for similar films in
the future.
Age Restrictions:
The age restriction of this film is 16. This means the DVD cover has
been designed to specifically target 16 years and above. This is
important information, due to only 16 years and above people are
able to purchase this item. This will also warn adults that the film
contains violence which will be too graphic for the younger audience.
Cast:
The DVD cover clearly indicates who the
main character in the film is. In this film it
is: Brad Pitt. His name has been placed
just above the main images head. This
means that it clearly indicates who's
starring in the film, making the audience
appeal higher due to bringing Brad Pitt
fans to watch the movie. The font used to
present ‘Brad Pitt’ it spacious and sharp.
This font creates structure by representing
violence due to the harshness of the font.
Where as, the spacious aspect of the font
shows isolation. With these two aspects
contrasting it creates tension.
Imagery:
The imagery used for the DVD cover is
different. The main image has a mixture of
black and white imagery and coloured. With
this contrast, the main image of ‘Brad Pitt’
stands out more, causing him to be the
main focus. The black and white
background is a very detailed image of
scenery. Within the image you can see a
war like atmosphere. This destruction
shows the violence that’s included in the
film. With the image being black and white,
it creates a surreal atmosphere. With ’Brad
Pitt’ standing out with colour, it makes him
look like the only survivor. This isolation
shows the suspense that will be shown in
the film.
Another aspect to do with the imagery is the ‘Z’. The ‘Z’ vividly looks like a blood
stain. It is also a sharp font used, which adds to the violence. What hinders this is the
colour red which is used. The colour red connotes danger which immediately draws
the audience eye. This means the ‘Z’ will immediately be identified with this film, due
to how unique the symbol is. The sounding of the letter ‘Z’ is also harsh, due to it
sounding like a stinging noise.
Title:
The title of the film is ‘World War Z’. The colours used to
represent ‘World War’ is white. This contrasts with the film due
to it representing purity. This has been highlighted due to the
editor putting a shadow behind this font. This makes It look
more 3D, causing it to stand out. The font used is sharp and
boxy. Again, this portrays violence. The boxy aspects gives off
a powerful and masculine. This helps the imagery of ‘Brad Pitt’
look tall and superior.
Synopsis:
The synopsis of the film explains what
happens within the film. It has been written
in a simple font which makes it clear and
easy to read. The colour used is white, this
is because the background colours are
dark, and the white contrasts and stands
out more.
Teaser Images/Special Feature:
The images used on the back contrast
highly. It shows both terrorizing periods in life
but one scenery is bright and together where
as the other is shambles. The images both
contain ’Brad Pitt’ which means he is the
main focus in the film. The colour contrast
explains two different moods, which shows
that the film contain empathy and sympathy.
The boarder on the two images show a
slice/time line effect. This shows that the film
will go to one extreme to the other. The
positioning of the image is in the middle
which is where the main focus is. This is
highlighted by the special features which has
been highlighted in red above the images.
The special features section is in red
because the audience will be interested to
see what they can benefit from buying this
DVD. This makes the audience feel like the
DVD was worth buying due to special
features which wont be posted online or
shown any where else.
Production Company:
The DVD cover will contain the production company
that have made the film. This is important because if it
Is a well known company, many people will go watch
more films they produce due to how good the film was
previously.

3. Cast:
The DVD cover clearly indicates the actors included
in the film. The actors included in this film, are rather
well known. This means they will bring there own
target audience following to the film. This helps
widen the following of the film. The font is rather
boxy and bold. This helps indicate the film is action
due to the font showing confidence and power. The
colour gold represents wealth and also represents
culture. This is because it is widely linked to time
periods like Egyptians and Aztecs. It connotes
eternity, which helps display how trapped they are in
the film, causing a sense of distress. The cast has
been placed above the main title of the film which
helps highlight the celebrities in the film. This is
because the main title pops, due to its gradience in
colour.
Imagery:
The imagery included in the DVD cover clearly
indicates the action and adventure which will be
included. The image displays the cast, which again
brings in the interest of their fan bases. They have
used a jungle like background, which indicates the
movie is based in the jungle. Again, this adds to the
adventure side of the film. The background looks
dark and mysterious, which shows there will be
complications in the film. This indicates a lot of
drama and intense moments. The actors are all
showing different emotions, which clearly displays
what there personality traits are. This adds a bit of
comedy to the overall front cover, due to the
complications it will cause going on an adventure
with people are are terrified and not confident.
I also like the effect they have given the characters.
This makes the cast look more animated and video
game like. This hinders the story line. They have
positioned the cast on different levels too. This helps
create a sense of superiority.
Title:
The title of the film is ‘Jumanji’. The colours used are red, orange and
yellow. These colours contrast but work in sync with each other. This
shows your stereotypical jungle themed colours. This is because these
colours symbolizes wealth and adventure. The font hinders this, by it
being tall and bold. The font also contains a few shark corners, which
helps display a sense of action. Where as, the bold font shows
confidence which links into the imagery.
Slogan:
The slogan clearly states ‘the game has evolved’. This is
because this film has been recreated to a more modern film.
This slogan shows the development of ‘games’ from the
original version to a modern version. The font and colours
used are the same as the main title, but its placed at the
bottom due to it not being a vital part of information.
Synopsis:
The synopsis is there to explain the basic story
line for the film. They have used a simple font
style in gold which shows a repetitive theme.
This is placed in the middle of the screen,
which draws the audiences attention. What
helps the synopsis stand out the images on the
back.
Teaser Images:
The images used on the back show
different scenes that are included in the
movie. All these images include all of the
cast in them, which shows they are a vital
part of the movie. With the images a few of
them show action scenes, which adds to
the action and adventure side. This shows
that the film contains intense scenes.
They have also included bamboo branches
to highlight the images. This adds to the
jungle effect they are going for. This again,
hinders the fact the film is adventure and
action based. They have included three
different photos which contain different
emotions. This is why the lighting is
different in each photo. What this does, is
creates a sense of suspense and gives the
audience a taste of what emotions to expect
in the film.
Production Company:
The DVD cover will contain the information
for the production company. This is
because if they become popular and create
more films, people are most likely going to
watch further movies. This has also been
displayed in a golden colour which is a
repetitive theme.

4. Cast:
The DVD cover clearly states the two main characters
that will appear in this film. They have placed the actors
name at the top, due to when you look at the imagery of
the picture, your eyes will look to see who the actors are
and its clearly stated and positioned at the top. The font
used to present the celebrities names are simplistic and
spacious. The simplicity makes the names clear, but the
spacious aspect to the font helps reflect the sci-fi effect,
which links to the film. The colours used are gold, which
gives off a angelic and wealthy effect. This helps display
futuristic features. This links with the sci-fi genre.
Imagery:
The imagery used in the DVD cover is very futuristic
and dream like. This helps give off the effect of sci-fi,
which is the genre of this film. They have included
two of the main characters on the front both looking
like they are both in two different universes. There is
also a difference in light between them which
contrasts highly. This contrast draws the audiences
attention to the centre of the page, where it crosses
over. This contrast could also represents the good
and the bad. This means its already creating tension
because the two characters look like enemies but
also star cross lovers. The golden bubbles included
to circle a main character, looks very similar to a
thinking bubble. This helps hinder the dream like
effect you can see.
Behind each character the background is different.
Behind the male (Channing Tatum) he is set in a
dark and dingy atmosphere. This creates a sense of
mystery which causes the contrast between the
image including the female (Mila Kunis). The
scenery behind the female, is light and floaty. This
gives off the dream like effect and what hinders this
is the facial expressions the characters are making.
Title:
The title of the film is ‘Jupiter Ascending’. The colours used to present
this are gold/silver like tones. This helps connotes futuristic tone due to it
showing wealth and development. The font used is very qwerky and
unique. This is because its fancy, but bold and clear. What this does is
gives off a magically effect. They have also included a beam of light in
the title. This shows us that the film will contain positive aspects by
showing a glimmer of hope. This also links into the dream and destiny
like effect.
Slogan:
The slogan they have included is ‘From the creators of
the Matrix Trilogy. This has been included because
Matrix was such a huge film, thats if the creator can
make a film to that standard, people are going to want
to see another film prodcued by the same company.
This also brings In the same target audience which
widens the appeal of the film.
Production Company:
The production company is included so they
can expand there target audience and
appeal on everyone. This wlll lead to people
watching movies from this company in the
future, causing the company to take in more
money.
Teaser Images/Special Features:
The images used on the back show a variety
of different characters included in the movie.
The photos have been included in a bubble
with a golden colour. The gold represents
futuristic aspects, which creates a sense of
sci-fi. They’ve also included a photo of the
two main characters on the front cover. What
this does is highlight that they both play
important roles in the film. The imagery used
is rather dark and dingy which indicates
there will be negative aspects of the film.
This helps build tension. They have also
included the special features section in gold
because it completely contrasts with the
background due to it being black. They have
included this feature because it encourages
the audience to purchase the DVD due to
having extra scenes included when you do.
Barcode:
The barcode has been placed at the top because it
makes it clear to find. Barcodes are also there so
you can purchase the item. The barcode also helps
with data capture, which will help determined the
target market for future researching purposes.
Reviews:
The review that has been included, is a persuasive
technique to bring the audience in. This is because it
helps give a overview of the film which informs
people on facts and statistics, which we relate to
more due to them being true and not just for
advertising purposes.

5. Slogan:
The slogan has been highlighted at the top of the poster. This positioning draws the audience
there immediately, due to the contrast in colours. This is because the font is white and has been
placed on a dark background. The slogan has also been placed just above the casts heads, which
hinders the rebellion side to the slogan. This is because the cast are looking fierce and serious.
The font chosen in the slogan is bold and sharp. This sharpness shows a sense of violence. With
the text being bold, it make its look tall. This tall effect shows power which links into the ‘rebellion’
side of the slogan.
Imagery:
The imagery used here is very effective. They have angled the shot from a low angle. What this
does is makes the cast look more fierce and superior. This gives them power over the audience,
which creates tensions and curiosity. What adds to this, is the colours used. The image has been
made dark and dungy, which creates a sense of death and mystery. This mystery is definitely
hindered by the light which is shown in the distance. This makes the atmosphere look foggy and
destructive. The positioning of the cast on the poster, also adds a creepy but intriguing side to it.
They have placed the main character in the middle, but distanced him. Where as, everyone else is
surrounding him. This looks like they are protecting him and following him as the leader in the
rebellion.
They’ve placed two well known characters from the story at the front, because you can easily
identify which film it is, without knowing the title.
Title:
The title of the film is ‘Harry Potter’. This is a well known film across the Uk and internationally. The
colour used for the title is silver, which gives off the connotes of modernisation and high tech. This
links with the film due to magic and other resources used in the film hat clearly indicate the films
harry potter. The fonts sharp and spiky. There is a thunder bolt included in the ‘Potter’. This is
because its a iconic symbol for Harry Potter, due to the main character having a scar on his
forehead. The rest of the font looks very industrial, which again gives a modern and high tech feel
about the film.
Production Information/Cinema Release Dates:
They have included information about the film at the bottom. This information isn't important to what
they want to advertise, but they have to inform the viewer on aspects of the film like release cast,
production company and age restriction. The most important information in this section is the release
date of the film in cinemas. This is highlighted more boldly, which gives off a higher importance from
the rest of the text.

6. Cast:
With this poster they have included the cast information at the top. This positioning does
make the cast names stand out, but they are easily identified with the image. This is because
they are all well known, marvel actors. The font used to display there names is bold and tall.
This helps display the films genre as being action. This is because this font shows
confidence and power.
Imagery:
The image used in the photo is effective due to it making the genre clear of the film. They
have included a lot of blues and dark shades with the colours. This is because blue
represents freedom which links into the superhero being saviours. The dark colours helps
indicate that there is danger, which shows the action side to the movie. The cast have been
placed all in action poses, which again helps represent the action side to the film. It also
shows all the casts weapons which the audience can easily identify them with. For example:
Thor is represented by his hammer. The angle of the superhero have been photographed at
a low shot which makes them look powerful and superior. Where as the scenery is a long
distance shot. This helps display the destruction which the cast have to solve.
Title:
The title of the film, which is displayed on the poster is: ‘Avengers’. The colours used in the
font is silver. Silver connotes futuristic aspects which link into an industrial effect. This helps
modernise the poster, due to the advancement in technology. The font used is very boxy and
tall. This helps make the title bold but also greats a power aspect. The letter ‘A’ has been
made to look like a shield, which reflects that the cast are there to protect. This gives off a
sense of security and hope.
Production company/other important information:
The poster has included the production company in a bold red box. This is because it completely
contrasts the other colours making it stand out more. This is important to include, because
‘Marvel’ is a well known company. This means they will bring in marvel fans, which means the
movie will make more money in the long run. They have included important information is small
fonts which are rather sci-fi looking. They have made sure the date of the release stands out so
the audience knows when to see the film at the cinema. The font used with ‘MAY 4’ is very
similar to the main titles font. This again, gives the effect of a shield which helps display a sense
of security and hope.

7. Slogan:
The slogan included in this poster is ‘Welcome to a world without rules’. This slogan is daring and
instantly excites the audience. The font has different boldnesses for each letter. What this does is
adds a unique twist onto the font making the film poster different and quirky. The colour used is a
dark blue. This doesn't stand out, but it blends into the sky which adds mystery to the overall film
poster.
Imagery:
The imagery used is different but it makes clear that there is a lot of destruction in the film. The
colours used are all dark which adds a sense of danger and mystery. This makes the audience
question the casts role, whether he is a good guy or a bad guy. This is because how he is
displayed, from a low angle, shows a aggressive and superior figure. What adds to this
aggression is the logo which has been branded into the building behind him. This is clearly his
logo, due to the character being known as ‘Batman’. This has been highlighted due to the
contrast of colours used. The logo is a vibrant orange and red, which contrast against a dark
background.
Cast:
With this poster the cast names have been positioned below the main character. What this does
is it directly makes the audience look at the cast list. This is also hindered by the fact the font is
bolder and the same font size as the title. This gives off the effect of both of the title and the cast
list are equally as important. The font style is basic and capitalised. This gives off the effect of
power and boldness. This shows confidence.
Title:
The title of the film is: ‘The dark knight’. The title has been displayed in white. This contrast
highly with the background, due to it being black and dark colours. The colour white has
been used to represent hope. The font used is spacious and chunky. The space in the font
can reflect isolation. This could link to the fact that the character on the front cover is hiding
his identity. The chunky effect to the font gives off confidence, which helps reflect the genre
of the film.
Production company/other information:
The poster has included other information at the bottom, which the viewers don't have to read.
However, they have clearly highlighted the release date for the movie. They have displayed
‘JULY 18’ in a bold font. This reflect the information is important and informative. This font
shows innocence due to how delicate the font is. This contrasts with the aggressive effect the
poster gives.

8. Poster:
They have included a poster on the social media page which has shown the cast that
will star in the movie. By putting the poster onto the website, it has created a effective
way of promoting the film. This is because it will have a digital present, which will
target a wider audience. This will increase the overall following. They have also
included a caption on the post of the poster. The link inserted in the captain, links
them to they can pre order tickets for the new film thats being released. What this
does is encourages people to purchase tickets so they can be the first people to
witness the film.
Photography:
They have included photography on there social media page. They have mainly shot
photos with the cast members. This is because they need to promote the actors/actress’
so that they can individually bring in there own target audience to the campaign, which
will mean the production company will gather a wider following. This works vice versa.
Event pages:
They have included an events page on there social media. What this does, is helps
the audience interact with the movie on a personal level. This is because they have
personalised it so that the audience feels like its a necessity to join the event and
participate. An event, is also a good way of informing the audience of when the film
comes out and lets them find out extra information and facts on the film.

9. Poster-Merchandise/Promoting other brands:
They have included merchandise that the audience can purchase with a brand known as
‘Lego’. This explains that they have crossed over companies to gather the most from the film
release. This is a poster, which has been designed mainly to promote the merchandise they
have for the films. This shows they are trying to expand there appeal, by including a company
which main target audience is children. Through the captain, they have linked the audience
to the other brands name, so that this is advertising their products and the other companies.
Poster Of New Marvel Film Released:
They have included a exclusive poster for the new marvel film known as ‘infinity war’. They
have created the poster with all the main characters, which helps the audience identify who's
in the film/ what super hero’s will make a appearance. In the captain on this advertisement,
they have included links to a specialised twitter page for the film and where you can pre order
tickets for the film. This is so the audience will go and do further research on the film, like
watching the trailer. It also includes the date of release, which allows the audience to plan
when they can go see the movie. This is why pre booking tickets is worth it. Plus pre booking
could include more exclusive offers.

10. Merchandise Toys:
As you can see in the image to your left, it shows 4 different character toys
from the film known as: Stars wars. The film genre for this film is sci-fi. The
target audience for star wars is families and primarily was males aged 30-
50. This is because star wars is associated with disney which attracts the
younger audience. With the male audience, they associated with these
mainly because that generation grew up watching these films, and by re
creating them it re kindled the audiences love for star wars. This will link
into my film, because toys are a good way to gain family interest, bringing
in more of a following for my film.
Merchandise Tops:
As you can see in the image to your left, it shows a top of the film ‘Justice
League’. However, the top has been displayed as a comic book form, this is
because the majority of DC films came from comic books before being created
into a movie. With tops being made for this movie, it shows the audience is for
a younger target audience. This is because they are more likely to express
what they enjoy through clothing. This is because its about how they identify
themselves, which is common amongst the younger audience. This will be a
good idea to develop in my project, due to my film appealing to a younger
audience.

11. Overall Analysis Of Existing Products:
From conducting research on existing products, i have developed a understanding on how to lay out my products. This
has helped me realise what different features are used to attract different target audiences.
For the DVD covers, a lot of the positioning for the title/cast list are all placed in similar places. I feel like this would be
the most effective place for me, for when i begin production. They all include features like: reviews, special feature
pages. This will be a good aspect to include because it will make the audience feel like they are benefiting from
purchasing the DVD. The only different aspects i have noticed is the imagery and the font size. The font varied on the
genre of the film, this is something i will have to consider with my film. The imagery also varied with genre. If the film
contains action, there tends to be a scary and powerful character on the front. This is because there will be one main
character who presents the quality of a hero who is confidence. The angle tends to be from a low one.
With the posters, they all contained similar positioning of the same information. The only difference i saw in these
were the font. All the posters had very similar imagery. This is because the poster will always contain the main
characters, which each of them did. The font again, varied depending on the genre of the film. This means i will have to
concentrate on this aspect, so that my production is effective towards the audience.
For the social media posts, it contains lots of different aspects. It included merchandising and sneak peak posters.
These are two good aspects to get the audience intrigued and excited about the film release. These are two aspects i
should look into promoting on a social media platform.
For the merchandise, i have discovered that the majority of companies advertise tops and toys. This is because top are
practically so the audience feels like they are spending money on useful stuff. Where as, toys are good for collectables
or family who's children are interested in the film.

12. Interviews
By Libby Whitehorn

13. Interview 1:
1) Why is digital advertising important?
I believe that digital advertising is important because it reachers a wider and younger audience as
social media has a wider younger audience from a wider geographical location.
2) What’s the biggest mistake you see in advertising posts?
The biggest mistake I've seen in an adverting post is probably the spelling when it comes to
localising the advert in their local language.
3) What merchandise do you see most frequently?
The merchandise I see most frequently are keychains, plush toys and posters.
4) What’s the most important aspect of a DVD cover? Why?
The most important aspect of a dvd cover I would say would be the image on the front, for
example iconic covers like jaws, a clockwork orange and silence of the lambs.
5) What attracts you to social media pages?
Nothing attracts me to social media pages, I just stumble upon them.

14. Interview 1 Analysis:
From the first interview i have concluded that if i am wanting to appeal to a younger audience, social
media is a good platform to advertise on. This is because the younger generation use social media
on a daily basis which means posts online will appeal the more. Another aspect i have concluded
from this interview is the biggest mistake that this interviewee has seen on advertising posts is
inaccurate spelling mistakes. This means i will double check my work to make sure the punctuations
and spelling is correct. This will then make my advertisement more effective and interesting.
I also asked my interviewee what merchandise have they seen frequently made. This is because i
wanted to see if there was a trend with the merchandising, so it will help me chose a product to
develop. This interviewee said they see keychains, toys and posters. This means when i am deciding
on the product to develop, i will look at common trends and conclude from there.
I also asked what the most important aspect of a poster is and the interviewee said: the image used.
This means i will concentrate on making a symbolic picture to present my film with. This will make it
memorable.
My work would appeal to this target audience (Male 16-21) because it will have links on social media
pages which appeal to this audience more.

15. Interview 2:
1) Why is digital advertising important?
Digital advertising is important because almost everyone has access to media and therefore digital
advertising has a far larger reach than a local poster or an article in you local newspaper.
2) What’s the biggest mistake you see in advertising posts?
I personally think advertisements that try to be traditional by showing you the product and trying to sell you
the product doesn't work nowadays as people have much shorter attention spans.
3) What merchandise do you see most frequently?
Probably boyband merchandise.
4) What’s the most important aspect of a DVD cover? Why?
I think the most important aspects of a DVD cover are that all the characters are displayed well across the
cover so you can see all the characters and the cast.
5) What attracts you to social media pages?
Either being able to see a variety of different lifestyles and ideas or just general entertainment.

16. Interview 2 Analysis:
From the second interview, i have concluded that this interviewee believes that advertising digitally
would appeal to a wider target audience. This is because it is easily accessible where as a
newspaper isn't the best way to advertise to my target audience. Another aspect i asked my
interviewee about was, what was the most common mistake in advertising posts? they responded:
that the way they advertise are too common and all the same. This means when creating my
project, i need to make sure my perspective is original and different to other advertisement posts.
Another aspect i looked into is what is the most important aspect of a poster. This interviewee said
the most important aspect is the cast and how the characters have been displayed. This means i
will make sure my characters are presented accurately, and will make sure to make the cast list
clear and formal.
I also asked my interviewee what attracts them to social media posts and they said either lifestyle
of things that entertain them. This means i need to make my advertisement interesting and
humorist to appeal to the target audience. This will also bring in a better following, which will lead to
a more successful campaign.
I feel like my campaign would appeal to this target audience (17-21 year Male). This is because my
campaign will be accessible on social media pages, which will reach the younger generation mainly
and others.

17. Interview 3:
1)Why is digital advertising important?
Because it can be more creative and it can reach more people over the internet.
2)What’s the biggest mistake you see in advertising posts?
Companies trying to make adverts around current trends on the internet as they always make me dislike the
company and make me not want to purchase whatever is being advertised.
3)What merchandise do you see most frequently?
I often see merchandise that relates to television programs and films. I also see a lot of music merchandise
that relates to an artist or a band. For example: a T-Shirt.
4)What’s the most important aspect of a DVD cover? Why?
There are several important aspects of a DVD cove but i feel like the cast and imagery are the most
important. This helps set the scene of the film.
5) What attracts you to social media pages?
It depends on the page as the reasons vary. I will look at a social media page if I like the thing it is about or
if it is a meme page.

18. Interview 3 Analysis:
From the third interview, i have concluded that this interviewee feels like advertisement is important.
This is because they feel like you can be more creative and appeal to a wider audience by using a
digital platform. Form this interview i asked what common mistakes have they seen in
advertisement. This interviewee responded: basing the campaign against current trends. This links
into the other interviews where they want a unique and original campaign. This means if i want to
appeal to the target audience of: 16-21 years, then i need to think of a original idea.
Another aspect i covered is about merchandise. The interviewee responded saying there is a lot of
merchandising associated with films. He also suggested a T-Shirt, due to it being a common product
for advertisement.
Another aspect i asked about, is the most important aspect of a poster. They responded: cast and
imagery. This means i need to make sure these two aspects are clear and effective, so that my
target audience would buy and appeal to my production work.
I also asked my interview what attracts him to a social media page. He responded: hobbies and
funny posts. If i want my posts to appeal to my target audience, it will be worth making it
entertaining. This will make it more effective.

19. Overall Analysis For Interviews:
The overall conclusion i have come to from my interviews is that they are all looking for similar features
and aspects for my campaign. What helps with this research, is that it has been conducted by 3 Males
aged 17. From this it has shown me a trend on what they expect to see from the campaign, which means i
will include features they suggest so that its more effective for the target audience. From the first question,
all the interviewees suggested that advertising the campaign digitally will appeal to their target audience
more and that it means there is room for other audiences to follow the campaign. The most common
mistake made with advertisement, would be that they aren't original posts, which make them boring and
the same as any other advertisement. This means when it comes to production, i need to be original with
my ideas and think of different ways my campaigns would appeal to my target audience. After looking
over the merchandise question, there wasn't a consistent pattern involved. They suggested different
merchandise they had seen, but it was a variety of different objects and products. A few that came up
was: key rings and T-Shirts. In regards to the poster side of the questions, the interviewees felt like the
most important aspect would be the cast and imagery used. This is because it helps give the audience a
basis of the film which leads to the campaign being more effective. Lastly, i asked the interviewees what
attracted them to social media pages, and they replied with entertainment and humour. This means when
creating media posts, i need to add in relatable humour so that it will widen the appeal of my target
audience. Again, this will make my work more effective.

20. Survey Results
By Libby Whitehorn

21. From conducting a survey, the majority of people said the
picture is an important aspect for a poster. This means i need
to make sure the pictures i take are good quality and
represent what i want them too. Also, they said the writing
style. This is because it needs to link into the genre of the
film, otherwise the audience will become confused and then
the whole effect of the film will be destroyed and seem
carelessly put together.
From conducting this survey, i have found that the
majority of people are interested by funny and
relatable posts. This means i will have to link my
post into a up and coming trend. What this will do, is
cause a personal connection between the film and
the target audience.

22. As you can see from the graph to your left, the majority of the
people who took the survey use facebook. This means it will be
the best platform to promote my social media posts on. This is
because it gains a large following, even with people outside my
target audience. This means i will attract a secondary target
audience. Snapchat may also be a good way to attract my target
audience. This is because it is a new and quirky way of
advertising different events, like promoting a film in a article.
As you can see on the graph to your right, it shows
what people would purchase, if they were to get
merchandise. The majority of them said a t-shirt. This
survey was also conducted by the target audience i
am wanting to target, which helps with my research a
lot.

23. From conducting this survey, i asked what the most important
aspect of a DVD cover is. The majority of the people who
answered the survey said the picture. This is one aspect i need
to experiment and work on, so that it gives the best effect. This
will also mean i will have to experiment in photoshop, to give the
best effect that will reflect my genre. This then will appeal to my
target audience.
As you can see from the survey, i asked what everyones
favourite genre was. This is so i will create a genre my
target audience relate to. The majority said horror. This will
be a interesting concept to work with because i can add
different effects, which will develop my skills in photoshop.
This will also be the best genre to go with, so that my film is
more appealing to my target audience.

24. Bibliography:
1) https://www.cover-addict.com/2018/01/jumanji-welcome-to-jungle-dvd-cover.html (17th April 2018)
2) https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUK
Ewj8-qLnhsHaAhUCtxQKHZSTAP0QjB16BAgAEAQ&url=https%3A%2F%2Fdvdcover.com%2Fjupiter-
ascending-2015-r1-dvd-cover%2F&psig=AOvVaw3eBt5qFPAvZGUdxmM1ml43&ust=1524045699229199
(17th April 2018)
3) http://germancovers.top/world-war-z-extended-action-cut-blu-ray-cover-german.html
4) https://www.pinterest.co.uk/pin/131167407871837844/ (17th April 2018)
5) https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUK
Ewj__oGwh8HaAhUBbhQKHUybDYQQjxx6BAgAEAI&url=http%3A%2F%2Fmarvel.wikia.com%2Fwiki%2FFil
e%3AThe_Avengers_(film)_poster_011.jpg&psig=AOvVaw1wsb6GQBeo5gldGehqYDK5&ust=15240457714
30083 (18th April 2018)
6) https://streamiumtheme.com/free-movie-film-poster-the_dark_knight_movie_poster/ (17th April 2018)
7) https://www.surveymonkey.co.uk/r/MHFMFQ9 (20th April 2018)
8)