4. WE WORK WITH…
…more than 100 large and medium-sized businesses including global brands
EXPERTS IN OUR FIELD
LONG-TERM RELATIONSHIPS
LOW TURNOVER OF STAFF
5. OUR APPROACH
TO BECOME A VALUE ADDING PARTNER TO OUR
CLIENTS.
TO WORK CLOSELY WITH OUR CLIENTS TO GET THE
STRATEGY RIGHT AND DELIVER IT.
TO COMMUNICATE OUR WORK THROUGH REGULAR
REPORTS AND MEETINGS.
7. CAMPAIGN OBJECTIVES
GROW
MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE
TRAFFIC
INCREASE
INCREASE WEBSITE ENQUIRIES AND CONVERSIONS
ESTABLISH
BEST PRACTICES AND INTERNAL TRAINING
8. CREATING A STRATEGY
UNDERSTAND
AUDIT
STRATEGY
BUSINESS OBJECTIVES
RESOURCES
WEBSITE
SHORT – LONG TERM OBJECTIVES
AND STRATEGY
BACKLINK PROFILE
COMPETITORS
KEYWORDS
AD NETWORKS
IDENTIFY CHANNELS AND TARGET
MARKETS
FOCUS ON QUALITY WORK
CAMPAIGN PLAN AND
DELIVERABLES
9. IMPLEMENTATION
TECHNICAL
CONVERSION UPDATES
TECHNICAL SEO
MARKETING
INTEGRATE WITH EXISTING
MARKETING TEAM
BACKLINK CLEAN-UP
CREATE QUALITY, SHAREABLE
CONTENT (META RICH) AND MULTILINGUAL CONTENT
BUILD QUALITY LINKS
MULTI-PLATFORM STRATEGIES
ADVERTS
PAID SEARCH AND BANNER
ADVERTISING
PPC MANAGEMENT/ CONSULTANCY
10. EXAMPLE DELIVERABLES
SEO
CONTENT
SEO ON-PAGE – REVIEW 404S, AD
GROUPS, NEW CONTENT
CONTENT MARKETING – WRITE TWO
ARTICLES
SEO OFF-PAGE – REVIEW SOCIAL
BOOKMARKING, BLOG
COMMENTING, FORUM POSTING,
DIRECTORIES
SOCIAL SHARING ON TWO
NETWORKS
RESEARCH INFOGRAPHIC TOPICS
ADVICE
MEET WITH MARKETING TEAM TO
REVIEW PROGRESS
HIGH-LEVEL MONTHLY REPORTS
WITH RECOMMENDATIONS
11. EXAMPLE PRICING MODEL
CONSULTANCY
ONE OFF PAYMENT - £6,600
IMPLEMENTATION
£5,940 PER MONTH
2 DAYS ON SITE CONSULTANCY
9 DAYS PER MONTH
8 DAYS RESEARCH AND STRATEGY
DEVELOPMENT
AGREED DELIVERABLES
REPORTING
INCLUSIVE
HIGH-LEVEL MONTHLY REPORT
AND IN-DEPTH QUARTERLY
ANALYSIS
REGULAR COMMUNICATION
21. PALMERS LODGE
IMPLEMENTATION
•On-page optimisation, including
multi-lingual pages
•Website review with
recommendations for improving
conversions
•Social media campaigns – “The
Great Palmers Treasure Hunt”
•Agreed deliverables and task
calendar
22. PALMERS LODGE
REPORTING AND REVIEW
•Organic traffic increased by 30% since
campaign start
•International traffic increased:
• USA 20%
• Canada 42%
• Russia 64%
• China 30%
•Increased Twitter referrals by 13%
24. CREATIVE FORUM
IMPLEMENTATION
•Website audit
•On-page optimisation
•Link building and guest blogging
REPORTING AND REVIEW
•Rank No.1 for “international event management
companies”
•Visits up by 220%
•International traffic up by 80%
•Organic non-brand traffic up by 50%