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1. Adwords
Professionals
Proposal
PROJECT PROPOSAL: PROPOSAL NAME
CLIENT: CLIENT NAME
Delivered on: Submission Date Submitted by: User Submission

2. Cover Letter for Adwords Professionals Services
COVER
LETTER
Dear (Client_name),
The purpose of the proposal is to cater pay per click (PPC) advertising needs of Client including search engine
marketing(SEM) and Google AdWords. Within next 12 months, able to deliver highest quality of on-site traffic
and conversions.
Over 15 years of industry experience, we offer you wide range of tools and skills in order to meet digital
acquisition goals
» Best in class search
» Display and video campaigns
» Expert keyword insights
Our Offerings
The features of AdWords Campaigns
» In client’s master account
» Full administrative access
» Transparency and control
In case of any concern, feel free to contact .
Sincerely,
(user_assigned)
(company_name)
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3. Table of Contents
TABLE OF CONTENTS
Project Context & Goals
Your Investment
Contract
Next Steps
Scope of Services
» Research
» Strategy
» Measurement and Key Performance Indicators
Campaign Setup & Execution
» Search Ads
» Display Ads and Remarketing
» Video Ads, Campaign Management, Reporting
» Timeframe
Company Overview » About Us
» Our Team
Our Past Experience » Client Testimonials
3

4. TABLE
OF
CONTENTS
Project Context & Goals
4

5. Project Context & Goals
for Adwords Professionals Services
PROJECT
CONTEXT
&
GOALS
The firm’s objectives are as follow :
» Build awareness – spread brand across the people for recognition
» Increase customer engagement and increase site traffic at website
» Optimization of campaign
» Bid optimization
» Revenue generation
Project Goals
Your firm objective is to attain marketing goals, not just focusing on profits. The firm
should be capable of maintaining a balance between website, its content as well as
sales conversion.
Project Context
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6. TABLE
OF
CONTENTS
Scope of Services
» Research
» Strategy
» Measurement and Key Performance Indicators
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7. Scope of Services – Research for Adwords Professionals Proposal
SCOPE OF SERVICES
Research
We provide complete analysis of the top competitor. We use industry leading tools to
get insights about customer & competitor.
» Competitor spending on search ads - $40,000 per month
» Impressions - 8,000,000
» Clicks – 80,000 each month
» Online activities & interests
» Demographics
Competitor analysis
In- depth analysis of company’s website & online presence
» Identifying new opportunities
» Text here
» Text here
» Text here
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8. Scope of Services - Strategy for Adwords Professionals Proposal
Strategy
» Customer Acquisition On Digital Platform
» PPC/SEM/AdWords
Need of comprehensive strategy for :
Customer reach & build a campaign that deliver digital
goals & objectives
SCOPE OF SERVICES
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9. Scope of Services - Measurement and Key Performance Indicators
for Adwords Professionals Proposal
OUR OFFERINGS
Lead generation &
conversion purchase
monitoring
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Brand
awareness
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Campaign
optimization
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PDF download
tracking
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Ensuring to provide client with campaign effectiveness measurement against meaningful key performing indicators (KPIs) in order
to reach goal
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10. TABLE
OF
CONTENTS
Campaign Setup & Execution
» Search Ads
» Display Ads and Remarketing
» Video Ads, Campaign Management, Reporting
» Timeframe
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11. 1 Bid optimization
» Aligning bidding strategy with KPIs
» Cost per Click (CPC)
» Cost per Thousands Impression(CPM)
» Cost per Acquisition (CPA)
2 Landing pages
» Valuable feedback on structure
» High quality ad score
» Add text here
3 Ad group Optimization between
» Different industries
» Product categories
» Geographical location
» Add text here
4 Text Ad Development
» Sitelinks
» Call extensions
» Callouts
» Add text here
5 Keywords
» Best suitable for campaign
» Terms and phrases customers looking for
» Add text here
Campaign Setup & Execution – Search Ads
for Adwords Professionals Services
CAMPAIGN
SETUP
&
EXECUTION
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12. 01
Contextual
Targeting
Appearance of ad when
consumer is looking at
the content contextually
relevant to the product
02
Interest
category
Showing relevant
message to the
target customer
across the web
03
Remarketing
Reengaging consumers
that were interested in
the product but were
not convert
04
Your
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Campaign Setup & Execution – Display Ads & Remarketing
for Adwords Professionals Services
Deliver brand message to right customer on right time. Using the combination of the below mentioned tactics to target customer
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13. Campaign Setup & Execution – Video Ads, Campaign Management, Reporting
for Adwords Professionals Services
CAMPAIGN
SETUP
&
EXECUTION
» Campaign optimization on daily, weekly or monthly basis
» Removing underperforming ads/keywords
» Testing of new ads/keywords
» Adding negative keywords
Campaign management
» Presenting impactful video message related to brand in front
of target audience
» Firm has to pay only when the user views video for 30
seconds or completion
Video ads
» Monthly reports with valuable campaign metrics and results
» Insights and optimization summary
» Information regarding
» Ads
» Keywords
» Ad groups
» Conversion
Reporting
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13

14. Campaign Setup & Execution – Timeframe
for Adwords Professionals Services
Time required to complete the work assigned is approximately eight weeks to the going live date, depending on feedback at each milestone. Initiation of work will
occur immediately after signing of proposal
PHASE WEEKS
Kickoff meeting/discover 1
Audit and research 1-2
Strategy Development 3-4
Present Strategy 5-6
Campaign Setup 6-7
Go Live 8
Schedule
CAMPAIGN
SETUP
&
EXECUTION
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15. TABLE
OF
CONTENTS
Your Investment
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16. Your Investment for Adwords Professionals Services
SERVICE DESCRIPTION PRICE QUANTITY TOTAL PRICE
Research & development strategy
Keywords and websites insights, competitor and consumer analysis, planning and
presentation strategy
$6,000 1 $6,000
Campaign setup & execution
Search, display and video
$3,500 1 $3,500
Campaign management & reporting
Keyword optimization, bidding, monthly campaigning metrics
$1,000 12 $12,000
Monthly Ad spend
• Option 1 - $3,000 spend per month for 12 months – effective segmenting and
campaign optimization into multiple ad groups is not available
• Option 2 - $6,000 spend per month for 12 months – leveraging ad spend to top
positions and effective segmentation of campaign
$6,000 12 $72,000
TOTAL XXXXXXX
YOUR
INVESTMENT
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17. TABLE
OF
CONTENTS
Company Overview
» About Us
» Our Team
17

18. About Us for Adwords Professionals Services
ABOUT US
We ensure to provide our world class services easily accessible and understandable to
clients across the globe
Mission
Founded in – 2004
We believe in result based relationships where our clients & employees and our firm
can achieve their goals and objectives
Our focus
We have gained an ample amount of experience in the field of PPC management, site
testing and analytics reporting.
Background
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19. Our Team for Adwords Professionals Services (1/2)
19
» Write key credentials and major highlights of the team member”
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Katherine Reynolds
Design Director
» Write key credentials and major highlights of the team
member”
» Text here
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Morgan Ryan
Digital Marketing Specialist
» Write key credentials and major highlights of the team member”
» Text here
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Marquis Salazar
Marketing Director

20. Our Team for Adwords Professionals Services (2/2)
20
» Write key credentials and major highlights of the team member”
» Text here
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Callum Hunter
Strategy Director
» Write key credentials and major highlights of the team member”
» Text here
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Leon Kelly
Media Analyst

21. TABLE
OF
CONTENTS
21
Our Past Experience
» Client Testimonials

22. Client Testimonials for Adwords Professionals Services (1/2)
22
Designation
Company Name
» Write key credentials and major highlights of the team member”
» Text here
Lewis Spencer
Designation
Company Name
» Write key credentials and major highlights of the team member”
» Text here
Rowan Hooper

23. Designation
Company Name
» Write key credentials and major highlights of the team member”
» Text here
Isabella Owen
Designation
Company Name
» Write key credentials and major highlights of the team member”
» Text here
Dexter Turner
Designation
Company Name
» Write key credentials and major highlights of the team member”
» Text here
Ben Watts
Client Testimonials for Adwords Professionals Services (2/2)
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24. TABLE
OF
CONTENTS
24
Contract

25. Contract for Adwords Professionals Services
25
Contract
Services Rendered
» 3 week opportunity to review our week and provide feedback
» Not liable to the firm and third party for damages
Mutual Cooperation
» We agree to put our best efforts in return we expect your cooperation in providing
needed information
Terms of payment
» Fifty percent of initial fees at the point of contract signing and it will act as deposit
» Remaining 50% will be billed monthly
Plans Cancellation
» Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us
all costs and expenses
Confidentiality
» All efforts to preserve confidentiality of information
Terms and Termination
» This agreement should commence from (date) and shall continue till termination by either
party by not less than 60 days notice given in writing
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26. TABLE
OF
CONTENTS
26
Next Steps

27. Next Steps for Adwords Professionals Services
It is requested to read the contract to get the understanding of the details involved in working with us. Everything
should be fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better
work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to
work together.
» Discuss the desired changes
» Accept the proposal
» Sign and finalize the proposal
» Submit an initial payment of 50% of total fee of project
» Once we get the notification of your proposal acceptance, we will send you the separate copy of the
signed contract for your record
» Feel free to contact
» Text here
» Text here
Signature
(User Assigned)
(User Title)
Signature
(Client Name)
NEXT STEPS
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28. Contact Us for Adwords Professionals Services
28
# street number, city state
Address
123456789
Contact Number
emailaddress123@gmail.com
Email Address
Contact Us

29. Icons Slide for Adwords Professionals Proposal
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30. Additional Slides
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31. Our Mission for Adwords Professionals Proposal
OUR
MISSION
Vision
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Mission
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Goal
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31

32. 30 60 90 Days Plan for Adwords Professionals Proposal
DAYS PLAN
30 DAYS 60 DAYS 90 DAYS
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33. Timeline for Adwords Professionals Proposal
2016 2017 2018 2019 2020
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34. Roadmap for Adwords Professionals Proposal
2015
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2017
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2019
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2014
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2016
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2018
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2020
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Start End
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