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Increasing Customer Engagement with Social Media

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Social Media Seminar from November 9th at the Sebastian Chamber of Commerce.

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Increasing Customer Engagement with Social Media

  1. 1. -About Me-About Me -Pre-Seminar Questionnaires-Pre-Seminar Questionnaires -Post-Seminar Questionnaires-Post-Seminar Questionnaires
  2. 2. -Marketing-Marketing
  3. 3. -Marketing-Marketing -Trends for 2011-Trends for 2011
  4. 4. -Marketing-Marketing -Trends for 2011-Trends for 2011 -Practical Social Media-Practical Social Media
  5. 5. ““Companies are becoming more andCompanies are becoming more and more transparent whether they like itmore transparent whether they like it or not. An Unhappy customer can blogor not. An Unhappy customer can blog about a bad experience and it canabout a bad experience and it can spread like wildfire.”spread like wildfire.” Delivering HappinessDelivering Happiness by Tony Hsieth, CEO Zappos.comby Tony Hsieth, CEO Zappos.com
  6. 6. Has Marketing taken a 180 Degree Turn?Has Marketing taken a 180 Degree Turn?
  7. 7. Has Marketing taken a 180 Degree Turn?Has Marketing taken a 180 Degree Turn? Authenticity is the best marketingAuthenticity is the best marketing
  8. 8. Has Marketing taken a 180 Degree Turn?Has Marketing taken a 180 Degree Turn? Authenticity is the best marketingAuthenticity is the best marketing Stories are very important*Stories are very important* *Seth Godin: All Marketers are Liars
  9. 9. Subway and Jared FogelSubway and Jared Fogel *Seth Godin: All Marketers are Liars
  10. 10. Subway and Jared FogelSubway and Jared Fogel eHarmonyeHarmony *Seth Godin: All Marketers are Liars
  11. 11. Subway and Jared FogelSubway and Jared Fogel eHarmonyeHarmony Blake from Tom’s ShoesBlake from Tom’s Shoes *Seth Godin: All Marketers are Liars
  12. 12. Every Business Needs a Great StoryEvery Business Needs a Great Story *Seth Godin: All Marketers are Liars
  13. 13. Mobile Users Check In Apps Group Based Coupons
  14. 14. Smart Phone Use Up
  15. 15. Smart Phone Use Up Mobile Advertising Up
  16. 16. Smart Phone Use Up Mobile Advertising Up Location Based Apps
  17. 17. Foursquare SCVNGR Gowalla http://mashable.com/2010/08/22/location-based-apps-business/
  18. 18. Groupon Living Social http://mashable.com/2010/08/22/location-based-apps-business/
  19. 19. Let people know about your socialLet people know about your social media when they walk into yourmedia when they walk into your premises. Do you have signs withpremises. Do you have signs with the social media logosthe social media logos
  20. 20. Static Clings that go on the front door of your business or storefront window.
  21. 21. Static Clings that go on the front door of your business or storefront window.
  22. 22. Have you made it easy? CanHave you made it easy? Can customers sign upcustomers sign up On the SpotOn the Spot?? Such as a computer or iPad (boltedSuch as a computer or iPad (bolted down) at the cash register, in adown) at the cash register, in a waiting room, at a gathering point?waiting room, at a gathering point? Email Newsletter Signup List.Email Newsletter Signup List.
  23. 23. A netbook or email signup sheet is an easy way to encourage customer engagement
  24. 24. Do you have your social mediaDo you have your social media addresses on your business cards,addresses on your business cards, your Website, your marketingyour Website, your marketing materials, in your advertisements?materials, in your advertisements?
  25. 25. Constant ContactConstant Contact Mail ChimpMail Chimp A Great Place to Tell your Story and Keep Customers Engaged with Coupons + Incentives
  26. 26. Launch a Facebook Contest thatLaunch a Facebook Contest that offers new “fans” or “friends”offers new “fans” or “friends” a chance to win your servicea chance to win your service or a prize of adequate value.or a prize of adequate value.
  27. 27. Launch a Facebook Contest thatLaunch a Facebook Contest that seeks shared content. Haveseeks shared content. Have customers share a unique storycustomers share a unique story about your product and thenabout your product and then have them post it to theirhave them post it to their personal Facebook account.personal Facebook account.
  28. 28. Marketing is about AuthenticMarketing is about Authentic Story Telling. What Story canStory Telling. What Story can you capitalize on that can beyou capitalize on that can be told online via social media.told online via social media.
  29. 29. Trends for 2011 are centeredTrends for 2011 are centered on Mobile Smartphoneon Mobile Smartphone Users. How are you reachingUsers. How are you reaching this demographic?this demographic?
  30. 30. Practical uses of Social MediaPractical uses of Social Media 1)1) Use your physical Store orUse your physical Store or Business Location as a placeBusiness Location as a place for promoting onlinefor promoting online engagement.engagement.
  31. 31. Practical uses of Social MediaPractical uses of Social Media 2)2) Leveraging “inexpensive”Leveraging “inexpensive” email marketing to keep inemail marketing to keep in contact and “Build the Story”contact and “Build the Story”
  32. 32. Practical uses of Social MediaPractical uses of Social Media 3)3) Sponsor a FacebookSponsor a Facebook Contest that seeks to addContest that seeks to add “fans” and promote your“fans” and promote your brand online.brand online.

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