Providing you an easy guide on How to Develop a Digital Marketing Strategy

1. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
Developing a Digital Marketing Strategy

2. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
• Situation Analysis – Where are you now
• Objectives - Where do you want to be
• Strategy – How do you get there
• Tactics – What do we do to get you there
• Action – Create the Plan
• Control – Monitor performance
The SOSTAC Method

3. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
Situation Analysis – Where are you know
• Customers – Who, Why, How do they Buy
• Competitors
• Partners (and Intermediaries)
• Competencies
• Performance/Results

4. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
Objectives – Where do you want to be
• Mission
• Vision
• KPI’s

5. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
Strategy – How do you get there
• Segmentation and Targeting
• Positioning
• Identify Tactics and Tools

6. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
TACTICS - What do we do to get you there
• Content Marketing
• Search Marketing
• Social Media Marketing
• Paid Advertising
• Email Marketing
• Marketing Automation
• Online PR
• Affiliate Marketing
• Conversion Rate Optimisation

7. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
ACTIONS – Create the plan
• Digital Roadmap
• 90 Day Plans
• Systems

8. Increase Sales, Customers, and Enquiries
Formulate a proven and robust digital strategy
Control – Monitor Performance
• Tool Reporting Platform
• Process Regular Review
• Prioritised Actions