1. THOMAS RASINEN
(270) 556-0061 • trasinen@gmail.com
1852 Frankfort Avenue #2 • Louisville, KY 40206
Recruiter & Marketing Manager | EastoSearch, IT Recruiting, Louisville, KY 9/2014 - Present
• Manage a mobile, call-only pay-per-click (PPC) ad campaign for recruiting Senior Developers
• Recruit IT candidates for numerous clients in La Grange & Louisville, KY
SEO Manager | Mediaura, Digital Ad Agency, Louisville, KY 6/2015 - 8/2015
• Search Engine Optimization (SEO) including analytics & copywriting for local listings, map
optimization and more for restaurants & bars in major markets: Philadelphia, NYC, San Diego
• SEO & Conversion Path Optimization (CPO) for an eCommerce company funded on Shark Tank
• Reporting, project management; account research, planning & ad campaign ideation
Accounts Director | Local SEO Shop, Local Ad Agency, Louisville, KY 10/2014 - 6/2015
• Managed SEO & social media including content creation for integrated digital marketing
• SEO & PPC research, analysis & audits for prospects including keywords and competitors
• Startup marketing: creating, then improved processes, work flows and project management
• Content creation, social media planning, strategy & content calendar management
• Responsible for planning, pitch and face-to-face meeting with prospective clients
• Managed cross-functional tea with graphic designers, developers & project managers
Digital Strategist — PPC | Media Marketers, Ad Agency, Louisville, KY 1/2014 - 9/2014
• Project management for plan, build & launch of managed pay-per-click (PPC) ad campaigns
• Pitched clients; taught features & benefits of PPC in search results, display ads & retargeting
• Managed advertising budgets, A/B testing, audits and reporting for internal & external clients
• Created & implemented digital strategies with PPC remarketing in AdWords & Facebook Ads
• Landing page and Search Engine Results pages analysis for conversion process optimization
Search Marketing Specialist — PPC | LEAP (LeapFrog Interactive), Louisville, KY1/2013 - 12/2013
• Marketing research and analysis of search engine results pages (SERPs) and competitors
• Analyzed & optimized PPC accounts; improved CTR, CPC & created new conversion actions
• Created AdWords & Bing Ads campaigns for the largest underwear company
• Copywriting for the StartHappy undergarment campaign & the largest competitor of ADP
• Analysis of site visits — analytics & A/B testing of ad copy, landing pages
• PPC account planning & digital marketing proposals for clients valued at a minimum of $10M
Digital Marketing Analyst & Strategist | Marketing Consultant 6/2009 – 12/2012
• Primary and secondary market research — search engine results pages (SERPs) & social media
• Researched and identified investment properties; created/amended contracts including leases
• Negotiated terms of payment in sales, property management & project management
• Digital marketing analysis of websites, blogs, social media, SEO and paid search — PPC
PPC Account Manager | Clix Marketing, Search Marketing Ad Agency 2/2008 – 6/2009
• Google and Yahoo! certified for PPC; experienced with AdWords Interface and Analytics
• Market research, demographics, psychographics, analysis of consumer behavior for enterprise
level brand development and segmentation targeting each stage of the buying cycle
• Marketing strategy including UX and intent using keyword tools, trends, insights & analytics
• Full PPC campaign creation and management including ongoing A/B testing and optimization
Senior Executive Recruiter | Credential Essentials, Executive Recruiting 6/2006 – 9/2007
• Contract negotiations in collaboration with Human Resources personnel and hiring managers
• Sourced, prepared and interviewed candidates, tracked their progress & extended job offers
• Market research and analysis of potential clients; built rapport & generated new job orders
• Managed entire full-cycle recruiting functions for industrial manufacturing & IT clients
BS, Marketing | Murray State University, KY College of Business & Public Affairs 2005
Google Analytics Certification, Google AdWords Certification & Yahoo Ads Certified since 2008