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A full-service digital marketing agency built for entrepreneurs by entrepreneurs
- 2. 2Confidential What we do Who we are Why we are different Examples of our work Agenda
- 3. 3Confidential Some examples of our work 6.6m views Social, content & outreach campaign: addmustard delivered 6.6m views of a dynamic content campaign, for a budget of less than £25k. Search engine visibility increased by over 50%. +71% YOY Organic, technical & creative campaign: addmustard delivered a 71% year-on-year increase in non-branded, organic traffic. +200% visibility Rebrand & digital channel development: addmustard delivered over 200% increase in organic search engine visibility and an 86% increase in click through rate from paid media campaigns. -74% CPA Restructure of paid media campaigns: 58% reduction in CPC, 22% increase in click through rate, 65% improvement in conversion rate, 74% reduction in CPA, 80% increase in PPC conversions YOY. 54% increase in sales Rebrand, web site redesign & migration: addmustard and the client’s in house team delivered a 54% increase in sales and 31% increase net contribution within 12 months.
- 4. 4Confidential Experts in all aspects of digital marketing Paid digital media & search engine marketing: 100% Google accredited Search engine optimisation & organic media marketing Conversion rate optimisation, User experience & user interface design Brand & design Performance & analytics Social Media marketing What we do
- 5. 5Confidential We focus on improving your digital marketing efficiency Growing online sales and margins Reducing marketing costs Increasing customer retention Increasing awareness, traffic and audiences What we do
- 6. 6Confidential We work with, develop and build in house teams Client in-house resources addmustard resources CLIENT PERFORMANCE What we do
- 7. 7Confidential We have deep expertise in the whole digital landscape The digital click path How customers navigate before buying Content Affiliate Generic SEO Link Product Display Ad Branded PPC Ad Branded SEO Link Social Review Product PPC Ad Retargeted Email Ad Affiliate Promotion What we do
- 8. 8Confidential We are able to focus your marketing investment on the optimum channels ReturnonInvestment Time to Implement SEM (PPC & Display) Web Site Experience & Conversion Rate Optimisation SEO & Organic Marketing Email & CRM Social Media What we do
- 9. 9Confidential We are able to focus your marketing investment on the optimum channels The conversion funnel 15 factors affecting conversion 1. Relevance 2. Speed 3. Reliability 4. Clarity 5. Ease of Navigation 7. Presentation 6. Brand Promise 8. Content Quality 9. Content Depth 10. Range & Choice 11. Price & Value 11. Price Stability 14. Discount 13. Merchandising & Promotion 15. Reassurance & Protection What we do
- 10. 10Confidential A blend of 25 entrepreneurs, client and agency digital marketing experts focused on value and performance Who we are ● 10 years in SEO & digital marketing ● Responsible for addmustard’s technology and SEO teams Technical Director ● 30 years entrepreneur & investor ● 20 years in internet & digital marketing Chairman ● 8 years in digital marketing ● Majority client side ● Leads addmustard’s design team Creative Director ● Client & agency background ● 8 years in digital & content marketing Head of Client Services ● 8 years in SEM & digital marketing ● Majority client side ● Leads addmustard’s display team SEM Strategy Director ● Client background ● 9 years in digital marketing ● Roots in traffic & customer acquisition Head of Business Development
- 11. 11Confidential We focus on a small number of clients, where we can deliver exceptional results & personalised service What we do
- 12. 12Confidential Performance: addmustard focuses on real performance of digital marketing by analysing commercial data and maximising the results. We put our money where our mouth is: addmustard will work with clients on a performance related fee structure. Breadth & Depth: addmustard provides a fully integrated and joined up approach across all the essential elements of digital marketing. In-house: addmustard helps its clients to build world-class, in-house digital marketing capability, where it is more responsive and lower cost. Personalised & Accountable: the performance of all of our clients’ campaigns is monitored, reported and analysed weekly by the senior management team. Why are we different?