1. Ali Abbas
57 Harry Blaylock Drive, Markham, On • L3E 2H1
C: 647-927-4573 • E: a7abbas@yorku.ca • Linkedin.com/a1abbas
PROFILE
• Over 7-years background in Sales and Collections
• Excellent communication skills. Both written and verbal
• Passionate about – SEO, Social Media, Email, PPC, Content, Branding, Video
• Business Marketing Graduate with Honors - 6.96 Cumulative Major GPA (*9.0 scale)
• Graduating GPA– 7.29 (last 2 years) Last 10 courses GPA – 7.70 (or 3.42 on 4.0 scale)
EDUCATION
Bachelor of Business Administration – Specialized in Marketing Sept 2010 – Apr 2015
York University - Toronto, Canada
Digital Marketing Manager Soccer Fitness Inc. Jan 2015- May 2015
• Received 80% + grade in building a 1-year digital marketing campaign for real-life business client
• Increased overall Twitter Followers by 30% in 4 months
• Allocated over $1000 in capital towards Advertising, Search Engine Marketing, and additional staff
PROFESSION EXPERIENCE
Marketing Specialist PayCanada Corp., On Oct 2015 – Feb 2016
• Raised Google SERP from below 20th page to 1st and 2nd page for Brand Key Words
• Increased Active Twitter Followers by 38% and Followers in Target Market by 200%
• Developed 3 marketing campaign which increased Monthly Impression by 600% and Monthly Profile
Visits by 170%
• Gained over 300% more Kijiji impression per post by testing and targeting specific locations
Collection Agent Global Credit and Collection Inc., On Sept 2015 – Oct 2015
• Fully licensed – Passed collection agent licensing in all provinces and territories across Canada with
score of 94/100
• Client management – Contact, help, and organize records for over 100 unique customers daily
• Passed GCC Standard training – Received 100+ hours of training on persuasion, up-selling, and
communication skills
Retail Sales Associate Aldo Shoes Co, On Oct 2010 – Aug 2015
• Consistently high level of overall sales performance – Ranked top 50 out of 250 part-timers in region
over course of 5 years
• Achievement of highest percentage of cross-selling at location – Requirement 3.3% | Achieved 5.6%
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2. Ali Abbas
57 Harry Blaylock Drive, Markham, On • L3E 2H1
C: 647-927-4573 • E: a7abbas@yorku.ca • Linkedin.com/a1abbas
• Excellent level of conversion of leads into sales – Generated over $25,000 in sales in 2015
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