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Business Marketing In The Digital World 3


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Business Marketing In The Digital World 3

  1. 1. Opportunities for Graduates in a Digital World<br />How can today’s Graduates help businesses to better market their products and services in the Digital world?<br />
  2. 2. The Challenge for Business<br />Why are some businesses struggling to market their products and services effectively?<br />
  3. 3. Traditional Marketing Techniques are Becoming less Effective<br />Cold-Calling<br />TV Advertising<br />Direct Mail<br />Newspaper Advertising<br />
  4. 4. The 4 Ps Model of Marketing is Becoming Less Relevant<br />Product<br />Price<br />Place<br />Promotion<br />
  5. 5. The Opportunity for Business<br />Forward thinking businesses that can truly embrace change, can alter their marketing efforts to leverage the power of the internet and increase market share.<br />
  6. 6. 4 Ps is Becoming 4 Cs<br />Community<br />Co-Creation<br />Customisation<br />Conversation<br />
  7. 7. How can a Business increase revenue by ‘leveraging the power of the internet’? <br />Increase Sales / Sales Leads<br />Improve Corporate Identity<br />Become a Recognised Authority<br />Increase Efficiency, etc.<br />
  8. 8. 2 ways to directly increase sales leads<br />Increase visitors (potential customers) to the website<br />Increase visitor to customer conversions from the website<br />Step 1<br />Step 2<br />
  9. 9. Maximise conversions from the website/online channels<br /><ul><li>Target messages
  10. 10. Target customer groups
  11. 11. Target visitor actions </li></li></ul><li>Increase number of targeted visitors<br />Drive more visitors from the Search Engines<br /><ul><li>Search Engine Optimisation
  12. 12. Create new channels to drive more visitors
  13. 13. Email marketing
  14. 14. Blog Marketing
  15. 15. Social Network Marketing (e.g. twitter, facebook, linked-in) </li></li></ul><li>An Integrated Web Marketing Strategy<br />
  16. 16. The Opportunity for Graduates<br />Many of today’s graduates will have a better and more intuitive understand of the concepts and benefits than their employers.<br />Making them the ideal people to execute.<br />
  17. 17. Questions?<br />Digital agencies, IT industry, digital marketing or anything else?<br />Have fun and good luck<br />