Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business Marketing In The Digital World 3

805 views

Published on

web marketing

  • Be the first to comment

  • Be the first to like this

Business Marketing In The Digital World 3

  1. 1. Opportunities for Graduates in a Digital World<br />How can today’s Graduates help businesses to better market their products and services in the Digital world?<br />
  2. 2. The Challenge for Business<br />Why are some businesses struggling to market their products and services effectively?<br />
  3. 3. Traditional Marketing Techniques are Becoming less Effective<br />Cold-Calling<br />TV Advertising<br />Direct Mail<br />Newspaper Advertising<br />
  4. 4. The 4 Ps Model of Marketing is Becoming Less Relevant<br />Product<br />Price<br />Place<br />Promotion<br />
  5. 5. The Opportunity for Business<br />Forward thinking businesses that can truly embrace change, can alter their marketing efforts to leverage the power of the internet and increase market share.<br />
  6. 6. 4 Ps is Becoming 4 Cs<br />Community<br />Co-Creation<br />Customisation<br />Conversation<br />
  7. 7. How can a Business increase revenue by ‘leveraging the power of the internet’? <br />Increase Sales / Sales Leads<br />Improve Corporate Identity<br />Become a Recognised Authority<br />Increase Efficiency, etc.<br />
  8. 8. 2 ways to directly increase sales leads<br />Increase visitors (potential customers) to the website<br />Increase visitor to customer conversions from the website<br />Step 1<br />Step 2<br />
  9. 9. Maximise conversions from the website/online channels<br /><ul><li>Target messages
  10. 10. Target customer groups
  11. 11. Target visitor actions </li></li></ul><li>Increase number of targeted visitors<br />Drive more visitors from the Search Engines<br /><ul><li>Search Engine Optimisation
  12. 12. Create new channels to drive more visitors
  13. 13. Email marketing
  14. 14. Blog Marketing
  15. 15. Social Network Marketing (e.g. twitter, facebook, linked-in) </li></li></ul><li>An Integrated Web Marketing Strategy<br />
  16. 16. The Opportunity for Graduates<br />Many of today’s graduates will have a better and more intuitive understand of the concepts and benefits than their employers.<br />Making them the ideal people to execute.<br />
  17. 17. Questions?<br />Digital agencies, IT industry, digital marketing or anything else?<br />Have fun and good luck<br />

×