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Digital Marketing Strategy for Business

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Introduces a simple 2-step method for businesses to create, setup and implement a successful digital marketing strategy.

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Digital Marketing Strategy for Business

  1. 1. CONSULTANCYSERVICESFORBUSINESS
  2. 2. ELLIOTT@MINTTWIST.COM Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key clients in international markets.
  3. 3. MINTTWIST’S EXPERIENCE
  4. 4. ONLINECOMMUNICATIONSAUDIT STRATEGYPRESENTATION,RECOMMENDATIONSANDTRAINING NEWANDIMPROVEDPROCESSESFORONLINECOMMUNICATIONSANDPRATTHEUN CONSULTANCYFOR THE UN
  5. 5. UNITED NATIONS DIGITALCOMMUNICATIONSCONSULTANCY • ConsultancyprojectfortheUNon‘thefutureofonline communicationsandPR’ • 1weekon-siteconsultancytogather objectivesandinternal resources • 3weeksoff-siteconsultancytoexternaldata,formulate recommendationsandassociatedbestpractices • 1-weekon-siteconsultancyMobileCommunicationsresearch, strategyandbestpractices • OnlineMarketingstudy,highlightingglobaltrends,threats andopportunitiesforfundraising • 6xOnlinemarketingtrainingsessions,deliveredtoUN employeesgatheredinstrategicregionallocations
  6. 6. INTRODUCING MINTTWIST 35FULL-TIMESTAFF DIGITALAGENCY SINCE2002 BONJOUR ‫عليكم‬ ‫السالم‬ ¡HOLA! 你好
  7. 7. WHO MINTTWIST WORK WITH Communications,MarketingandExecutiveteamsinover100largemulti-nationalorganisations
  8. 8. MINTTWIST’S SERVICE
  9. 9. HOW MINTTWIST HELP Wehelpclientstoincreasetheresultsoftheircommunicationswithasimple‘2-step’method • Helpclientstosustainablyincrease effectivenessofcommunications • Helpclientstosignificantlyimprove performanceoftheirinternalteams Business Objectives More Sales and Marketing Results Improved IP, Tools and Processes Improved Teams
  10. 10. HOW MINTTWIST WORK Wehelpclientstosustainablygrowsalesandprofitswithasimple‘2-step’method •Step1:Designthesolution •Step2:Implementsystems,toolsand processesandtransferskills, knowledgeandresources Step 1 Strategy Step 2 Implement Transfer
  11. 11. STEP 1 - STRATEGY Wedesignthecompletesolution;aclearplanwithclearKPIs forachievingclearobjectives • OpportunityAssessment • Strategyandtaskcalendarcreation • Systems,toolsandprocesssetup Assessment of internal and external factors Digital strategy Systems, process and tools setup
  12. 12. STEP 2 - IMPLEMENT Weensureanimplementationthatdeliversresultsandleveragesinternalresources • Digitalmarketingservices • DesignandDevelopment • ProjectManagement Project Management Marketing Services Design and Development
  13. 13. STEP 2 - TRANSFER OnceanROIisproven,weassistanorderlytransfer ofskills,knowledgeandresources • Transferskillsandknowledge • Supportrecruitmentprocesses • Trainingandsupport Management Reporting Training and Support Recruitment
  14. 14. TYPICAL PROJECT
  15. 15. EXAMPLE OBJECTIVES CONTINUOUS AND SUSTAINABLE INCREASES IN COMMUNICATIONS RESULTS AND ACHIEVEMENT OF OBJECTIVESIMPLEMENT BEST PRACTICES, SUSTAINABLE INTERNAL PROCESSES AND INTERNAL TRAININGSUPPORT CREATE WORK PLAN TO ENABLE CONSISTENT GROWTH IN HIGH COMMUNICATIONS RESULTSSTRATEGY Step 1 Step 2
  16. 16. EXAMPLE DELIVERABLES DIGITAL MARKETING STRATEGY / ASSESSMENT 12-MONTH TASK CALENDAR WITH INTERNAL/EXTERNAL TASKS SYSTEM AND PROCESS UPDATES WITH TARGETED TRAINING STRATEGY SUPPORT CREATION / DISTRIBUTION OF QUALITY, SHAREABLE, MULTI- LINGUAL CONTENT SUPPORT MULTI-CHANNEL STRATEGIES (E.G. SOCIAL MEDIA) UPDATED CRM DATA PROCESSES MANAGEMENT REPORTING SUPPORT ASSESS, CONSOLIDATE AND MAKE THE COMPANY MARKETING DATA ACCESSIBLE / USABLE TECHNICAL SEO MOBILE APP REFRESHED WEBSITE IMPLEMENT Step 1 Step 2
  17. 17. EXAMPLE COSTS AND RESULTS STRATEGY DRIVEN BY BUSINESS OBJECTIVES + KPIS LINKED TO TARGET RESULTS AND OBJECTIVES = BUSINESS POSITIONED TO MAXIMISE ROI ALIGNED DIGITAL STRATEGY CLEAR WORK PLAN WITH VISIBILITY OF RESPONSIBILITIES AND RESULTS + EFFECTIVE SUPPORT AND TRAINING = ENGAGED , CHALLENGED AND HIGH PERFORMING WORKFORCE IMPROVED TEAM INCREASED NUMBER OF MEDIA ENQUIRIES + INCREASED NUMBER OF OBJECTIVES ACHIEVED = 2-3X INCREASE IN COMMUNICATIONS RESULTS MORE RESULTS USD 25,000 USD 150,000 – USD 300,000 PER YEAR
  18. 18. ELLIOTT@MINTTWIST.COM Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key clients in international markets.
  19. 19. MINTTWIST CASE STUDIES
  20. 20. RESPONSIVESITEANDCMS IPHONEANDANDROIDAPPSDEVELOPED ONGOINGSUPPORT MASTERCHEFARABIA
  21. 21. MASTERCHEFARABIA Responsive site Bespoke CMS which controls site and app content
  22. 22. MASTERCHEFARABIA iPhone and Android apps Users can vote for contestants Search recipes and add to shopping list or cook book Save calendar alerts for next episode
  23. 23. COMMUNICATIONSAUDIT STRATEGYSETUP,TRAININGANDDELIVERYSUPPORT INCREASEINENQUIRIESFROMOVERSEASSTUDENTSINTARGETMARKETS REGENT’S UNIVERSITY, LONDON
  24. 24. REGENT’S UNIVERSITY IMPLEMENTATION • Improveon-pageSEO • TechnicalSEOfactors • URLrestructuring • ManagePPC • Regularcontentupdates • Workwithinternalteams • ImprovewebsiteUXandcallstoaction
  25. 25. REGENT’S UNIVERSITY REVIEW • ImprovedonpageSEO • Drivemoretraffictosite • Delivered KPIs • Coursepageviews • Brochure downloads • Courseenquiries REPORTING • Analysecampaignsuccess • ReviewPPCspend (monthly)
  26. 26. CREATEDIGITALSTRATEGY EXCELIAN–INTERNATIONALCONSULTANCY MORESALESENQUIRIESANDCONVERSIONSFROMDIGITALCHANNELS REDESIGNWEBSITE CREATEDIGITALSTRATEGY
  27. 27. EXCELIAN IMPLEMENTATION • Redesignwebsite • Focusoncross-sellopportunities • Drivequalitywebsitetraffic • Createandre-purposecontent MARKETINGRESULTS • Significantgrowthincross-sales resultingintotalsales fromdigitalup by3x • Improvedonlinevisibility • Quarterlyaudits
  28. 28. WEBSITEAUDIT MULTI-CHANNELDIGITALMARKETINGSTRATEGY CREATIVEFORUM–INTERNATIONALEVENTS INCREASEINSALESFROMEXPORTMARETS
  29. 29. CREATIVE FORUMIMPLEMENTATION • Websiteaudit • Search,Content,SocialMediaMarketing • Linkbuildingandguestblogging RESULTS • Internationalsalesandwebsitetrafficupby100% • RankNo.1for“internationaleventmanagement companies” • Totalvisitsupby220% • Organicnon-brandtrafficupby50%

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