1. ROSS R. UMPHLETT
3 Parkwood Court (516) 220-0903
Rockville Centre, New York 11570 rossu@optonline.net
SUMMARY OF QUALIFICATIONS
Detail oriented professional with a solid background in search engine marketing, responsible for driving
client revenue through development of successful SEM campaigns. Offer expertise in strategic planning,
sales account management, client relations, budget compliance and cross-functional collaboration.
Proficient utilizing MS Office, PowerPoint, Excel, Google, Bing and Yahoo!. Google and Bing Software
Certified.
PROFESSIONAL EXPERIENCE
MEDIACOM-NEW YORK, NEW YORK NOV 2015 –
PRESENT
TIER 1 SEARCH MANAGER
• Implement and manage paid search campaigns on behalf of a premium agency clients
• Work with clients and internal teams to determine campaign objectives, establish search specific key
performance indicators and timelines
• Develop and expand existing keyword list
• Record and manage daily, weekly and monthly campaign budgets and reconcile discrepancies
• Ensure success against client goals via ongoing optimizations based on performance analysis
• Creation and analysis of client-facing reports comparing month over month and year over year
• Maintain relationships with search engine partners (Google, Yahoo!, Bing)
• Analyze and translate quantitative data into recommendations and plans for revising and expanding
campaigns
• Build strong working relationships with internal teams (marketing, account management, technology
and billing)
• Develop and test compelling ad copy for current campaigns; regularly update ad copy across engines
to reflect current site offers
• Utilize various reporting interfaces and campaign management software (Google
Analytics/Kenshoo)
• Ensure all campaigns are kept up-to-date with new products and old products are removed from
paid search programs
• Manage team associates to exceed KPI’s
HEBS DIGITAL-NEW YORK, NEW YORK JAN 2014 – MAY
2015
SEM SPECIALIST
• Manage Search Engine Marketing Campaigns on Google, Yahoo/Bing for 50+ Hotels and
Restaurants
• Support Account Managers on all SEM issues
• SEM campaign management via Adobe Media Optimizer/Omniture Search Center Omniture Web
Analytics
• SEM performance tracking, analysis and reporting
• SEM budget planning and recommendations
• Create ad copy and perform keywords research, analysis and optimizations
• Research and create geo targeting SEM campaigns and perform A/B Testing
• Manage and track spends across all SEM campaigns
• Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis

2. • Keep up to date with paid search best practices, bid management systems, keyword development
tools and industry research
MONSTER WORLD WIDE, YAHOO HOT JOBS – NEW YORK, NEW YORK MAY 2010 –
JUL 2013
SENIOR SEARCH ANALYST
• Manage day to day optimization for 150+ accounts with budgets ranging from $500 to $150,000/a
month
• Help create power point presentations and the SEM training for North American sales staff
• Assisted Sales in new business calls and renewal contracts for Direct clients and Agency clients
• Supported the transition from Yahoo to Yahoo! Bing and also HotJobs to Monster; working with
product development to create and implement internal processes
• Generate weekly reports for Sales, Agencies & clients, maintain internal spreadsheets
• Was trained by Yahoo and Microsoft for the Search Alliance Transition
• Maintain ongoing communication with AE’s and clients regarding campaign status, add/optimize
terms and manage bids
• Follow up on expired accounts and reactivation requests with the goal of increasing revenue
• One of the points of contact for corporate Sales on all proposals, account set-up, servicing, billing,
reporting and account usage on the Yahoo/Bing platform
SQUEAKY WHEEL MEDIA – New York, New York May 2007 – Apr.2010
Search Account Manager
• Brought in to launch and oversee the SEM aspect for clients at a thriving boutique web design and
Development firm
• Wisdom Tree Investments, Empire Offices, Zachy’s Wine Online
• Setting up and implementing the online campaigns for clients in Google, Yahoo and MSN
• Uploading keyword list, creating ad groups, writing text ads and keeping client’s aware of new
trends in the market
• Worked with clients to determine the best means of media for their budget and specific needs
• Conducted quarterly audits for SEM clients, ensuring that all dollars and inventory is reconciled
• Participated in brainstorming sessions and planning meetings for new business
EDUCATION
ADELPHI UNIVERSITY – Garden City, New York
Bachelor of Arts Degree in Communications; minor in Business Management