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Social Media 101: Using Social Networks to Build Your Business
- 1. Social Networking 101 Using Social Media to build your business
- 2. Introductions Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple
- 3. History
- 5. History Traditional Networking Beginnings of Social Media
- 6. History Traditional Networking Beginnings of Social Media Beginning of the Internet Age
- 7. History Traditional Networking Beginnings of Social Media Beginning of the Internet Age Continued growth of Social Media
- 8. Why is Social Media important?
- 9. Why is Social Media important? Widespread internet connectivity
- 10. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet
- 11. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd
- 12. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd Social Media provides the tools to do this
- 13. Twitter
- 14. Twitter Twitter is a micro-blogging service
- 15. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’
- 16. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network
- 17. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers
- 18. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers Twitter originally launched in 2006, and has been growing ever since.
- 20. What does this mean to you?
- 21. What does this mean to you? Search out your audience at the beginning
- 22. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers)
- 23. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community
- 24. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community Put out a consistent message
- 25. Facebook
- 26. Facebook Started by Mark Zuckerberg, 2003
- 27. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard
- 28. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students
- 29. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users
- 30. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day
- 31. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day The fastest growing demographic is those 35 years old and older
- 32. Fan Page
- 33. Fan Page What is it?
- 34. Fan Page What is it? Brand portal to Facebook
- 35. Fan Page What is it? Brand portal to Facebook
- 37. Self Promotion
- 38. Self Promotion Have their own agenda
- 39. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind
- 40. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment
- 41. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment Helping others
- 42. Participate in the community
- 43. Participate in the community Listen to the community
- 44. Participate in the community Listen to the community Answer questions
- 45. Participate in the community Listen to the community Answer questions Provide a service
- 46. Participate in the community Listen to the community Answer questions Provide a service Bit of knowledge = coupon
- 47. LinkedIn
- 48. LinkedIn The other member of the “Big 3”
- 49. LinkedIn The other member of the “Big 3” Focus on professional relationships
- 50. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members
- 51. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising
- 52. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising The free account level still offers many useful tools
- 55. Social Media tips Connect all of your social networks
- 56. Social Media tips Connect all of your social networks Use the right tool for the right job
- 57. Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media
- 58. Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media Be real and represent your brand/business
- 59. Is it working
- 60. Is it working Bit.ly - url shortener
- 61. Is it working Bit.ly - url shortener Fan Page built-in statistics
- 62. Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views
- 63. Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views Is there a conversation and are you a part of it?
- 64. Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple http://delicious.com/tag/edcleap
Editor's Notes
- Setup account Profile/info input w/ picture Using status Into How do others see your page? - into sharing their own image
- comcast cares, jet blue starbucks, southwest air
- comcast cares, jet blue starbucks, southwest air
- comcast cares, jet blue starbucks, southwest air
- comcast cares, jet blue starbucks, southwest air
- Setup account - Profile/info input w/ picture Using status Into How do others see your page? - into sharing their own image
- Tourism contest - greatest job Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
- Tourism contest - greatest job Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
- Tourism contest - greatest job Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
- Tourism contest - greatest job Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
- H&R Block tax advice on FB, Dell Social Small Biz Open course ware - educational arena Become a go-to expert in your field or related field --> linked in
- H&R Block tax advice on FB, Dell Social Small Biz Open course ware - educational arena Become a go-to expert in your field or related field --> linked in
- H&R Block tax advice on FB, Dell Social Small Biz Open course ware - educational arena Become a go-to expert in your field or related field --> linked in
- H&R Block tax advice on FB, Dell Social Small Biz Open course ware - educational arena Become a go-to expert in your field or related field --> linked in
- Setup account Profile/info input w/ picture Using status Into How do others see your page? - into sharing their own image
- Connect - Website as hub for social networks --> skittles? Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
- Connect - Website as hub for social networks --> skittles? Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
- Connect - Website as hub for social networks --> skittles? Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
- Connect - Website as hub for social networks --> skittles? Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
- Choose metrics before starting Bit.ly - tiny urls Facebook - built in stats Youtube - views CoTweet.com Advertiser breakup
- Choose metrics before starting Bit.ly - tiny urls Facebook - built in stats Youtube - views CoTweet.com Advertiser breakup
- Choose metrics before starting Bit.ly - tiny urls Facebook - built in stats Youtube - views CoTweet.com Advertiser breakup
- Choose metrics before starting Bit.ly - tiny urls Facebook - built in stats Youtube - views CoTweet.com Advertiser breakup