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Edc Leap Social Media

Basics of social media for business.

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Edc Leap Social Media

  1. 1. Social Networking 101 Using Social Media to build your business
  2. 2. Introductions Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple
  3. 3. History
  4. 4. History Traditional Networking
  5. 5. History Traditional Networking Beginnings of Social Media
  6. 6. History Traditional Networking Beginnings of Social Media Beginning of the Internet Age
  7. 7. History Traditional Networking Beginnings of Social Media Beginning of the Internet Age Continued growth of Social Media
  8. 8. Why is Social Media important?
  9. 9. Why is Social Media important? Widespread internet connectivity
  10. 10. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet
  11. 11. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd
  12. 12. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd Social Media provides the tools to do this
  13. 13. Twitter
  14. 14. Twitter Twitter is a micro-blogging service
  15. 15. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’
  16. 16. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network
  17. 17. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers
  18. 18. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers Twitter originally launched in 2006, and has been growing ever since.
  19. 19. Twitter Signing up
  20. 20. What does this mean to you?
  21. 21. What does this mean to you? Search out your audience at the beginning
  22. 22. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers)
  23. 23. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community
  24. 24. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community Put out a consistent message
  25. 25. Facebook
  26. 26. Facebook Started by Mark Zuckerberg, 2003
  27. 27. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard
  28. 28. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students
  29. 29. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users
  30. 30. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day
  31. 31. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day The fastest growing demographic is those 35 years old and older
  32. 32. Fan Page
  33. 33. Fan Page What is it?
  34. 34. Fan Page What is it? Brand portal to Facebook
  35. 35. Fan Page What is it? Brand portal to Facebook
  36. 36. Facebook Signing up
  37. 37. Self Promotion
  38. 38. Self Promotion Have their own agenda
  39. 39. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind
  40. 40. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment
  41. 41. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment Helping others
  42. 42. Participate in the community
  43. 43. Participate in the community Listen to the community
  44. 44. Participate in the community Listen to the community Answer questions
  45. 45. Participate in the community Listen to the community Answer questions Provide a service
  46. 46. Participate in the community Listen to the community Answer questions Provide a service Bit of knowledge = coupon
  47. 47. LinkedIn
  48. 48. LinkedIn The other member of the “Big 3”
  49. 49. LinkedIn The other member of the “Big 3” Focus on professional relationships
  50. 50. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members
  51. 51. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising
  52. 52. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising The free account level still offers many useful tools
  53. 53. LinkedIn Signing up
  54. 54. Social Media tips
  55. 55. Social Media tips Connect all of your social networks
  56. 56. Social Media tips Connect all of your social networks Use the right tool for the right job
  57. 57. Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media
  58. 58. Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media Be real and represent your brand/business
  59. 59. Is it working
  60. 60. Is it working Bit.ly - url shortener
  61. 61. Is it working Bit.ly - url shortener Fan Page built-in statistics
  62. 62. Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views
  63. 63. Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views Is there a conversation and are you a part of it?
  64. 64. Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple http://delicious.com/tag/edcleap

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