Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media for Home Builders


Published on

Presentation from 21C Building Show & Expo in Charlotte, NC. Social Media 101 for builders: sites to consider, case study, getting started.

Published in: Real Estate, Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media for Home Builders

  1. 1. Social Media Marketing
  2. 2. It All Starts on the Internet <ul><li>85% of Searches </li></ul><ul><li>for anything </li></ul><ul><li>start on the Internet </li></ul>
  3. 3. Your Website <ul><li>Built to Drive Traffic </li></ul><ul><li>Difficult to Navigate </li></ul><ul><li>Content and Branding </li></ul><ul><li>Proper Call to Action </li></ul><ul><li>Tracking & Analytics </li></ul>
  4. 4. Why should you care? <ul><li>Survey: Influence of Social Media on Customer Service </li></ul><ul><li>59.1% use social media to “vent” </li></ul><ul><li>72.2% research companies’ customer care online </li></ul><ul><li>74% decide based on others’ shared experiences </li></ul><ul><li>81% believe online discussions provide consumers a greater voice </li></ul>Society for New Communications Research
  5. 5. Why should you care? <ul><li>Survey: Social Media </li></ul><ul><li>60% of Americans engage in social media. </li></ul><ul><li>Of those, 93% believe that companies should be present in social media </li></ul><ul><li>85% Think that the company should interact with their customers through social media. </li></ul>Cone LLC ( is a strategy and communications agency engaged in building brand trust. September 25, 2008
  6. 6. 5 Reasons to Use Social Media <ul><li>Goals / Strategies </li></ul><ul><li>Increase Traffic </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Reputation Management </li></ul><ul><li>Social Networking </li></ul><ul><li>Build Brand </li></ul>
  7. 7. Your Social Media Toolbox Tools of the Trade
  8. 8. What is a Blog? <ul><li>The technical answer: </li></ul><ul><ul><li>A blog (short for “web log”) is a website, with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul></ul><ul><ul><li>A powerful SEO tool. </li></ul></ul><ul><ul><li>A great way to build community </li></ul></ul>
  9. 9. Blog Examples
  10. 10. <ul><li>57 Million active members, 250,000 new registrations per day </li></ul><ul><li>Online Cocktail Party </li></ul><ul><li>Create a personal profile and a corporate or community Facebook Page </li></ul><ul><li>Users can become a “fan,” write on your Wall, upload photos, comment etc. </li></ul><ul><li>Send updates to your fans regularly — or just when you have special news or offers </li></ul>
  11. 11. Facebook Examples
  12. 12. Microblogging <ul><li>What are you doing in less than 140 characters </li></ul><ul><li>Instant Messaging to the world </li></ul><ul><li>Post and receive messages from “followers” </li></ul><ul><li>Use Twitter to make announcements, answer buyer questions or just send a quick update </li></ul>
  13. 13. Twitter Examples
  14. 14. Online Public Relations <ul><li>Repurpose press releases for online distribution </li></ul><ul><li>Include key words and anchor text where possible </li></ul><ul><li>Increases SEO to website through social media optimization </li></ul><ul><li>Our Favorites: NHDBuzz,, PRLog, PRZoom, PRWeb, etc. </li></ul>
  15. 15. Example
  16. 16. Online Video <ul><li>Video sharing network with user profiles and channels </li></ul><ul><li>Allows consumers to see your homes and take a virtual tour </li></ul><ul><li>Serves as video database for sites across the web </li></ul><ul><li>Increases SEO and web presence - Google loves video </li></ul>
  17. 17. YouTube Example
  18. 18. <ul><li>Photo sharing social media network with profiles </li></ul><ul><li>Allows you to load and share galleries of photos </li></ul><ul><li>Owned by Yahoo, so ranks high for Yahoo image search </li></ul><ul><li>Increases SEO for Web sites – Google loves photos </li></ul>
  19. 19. Flickr Examples
  20. 20. Trulia
  21. 21. Active Rain
  22. 22. Social Media ROI <ul><li>Your Web site Tracking Report </li></ul><ul><li>Increase Keywords </li></ul><ul><li>Increase Referring URLs </li></ul><ul><li>SERP Results </li></ul><ul><li>Friends, Fans & Followers </li></ul><ul><li>Sales </li></ul>
  23. 23. Getting Started <ul><li>Make sure your Web site is built to be interactive </li></ul><ul><li>Create a Social Media strategy </li></ul><ul><li>Launch a Blog </li></ul><ul><li>Repurpose PR for online distribution </li></ul><ul><li>Submit stories to Realtor Blogs </li></ul><ul><li>Create pages on Social Networking sites </li></ul><ul><li>Include email in your strategy </li></ul><ul><li>Track your results </li></ul>
  24. 24. Text <ul><li>72.2% of wireless users have SMS packages.  203 million Americans. </li></ul><ul><li>57% of wireless users 13+ are regular text message users. </li></ul><ul><li>Texting has increased 107% in the USA in the past year. </li></ul><ul><li>2.5 billion text messages are sent each day in the USA. </li></ul>
  25. 25. Text <ul><li>More text messages are sent per phone than phone calls. The average text messages used per month is 357 compared to 204 cell phone calls. </li></ul><ul><li>15 million Americans used video on their cell phones in 2Q 2008. </li></ul><ul><li>138 million Americans have sent a text message in the past three months. </li></ul><ul><li>neustar </li></ul>
  26. 26. Webinars <ul><li>How We Get Information Has Changed </li></ul>Marketing Sherpa – 2009 Marketing Sherpa: Increased usage of virtual events and virtual tradeshows – 30% increase
  27. 27. Contact Information <ul><li>Carol Flammer, MIRM, CAPS, CSP </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>770-383-3360 x20 </li></ul><ul><li>@AtlantaPR </li></ul>