Social Media Crash Course, Updated

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Social Media Crash Course, Updated

  1. 1. Social Media Crash Course
  2. 2. Goals 1) Today’s landscape 2) Players and Tools 3) The Rules
  3. 3. The Landscape
  4. 4. 922% growth of Facebook profiles created by 55+ year olds in the last 6 months
  5. 5. 328% growth of Facebook profiles created by 34-55 year olds in the last 6 months
  6. 6. 103 million number of US users on Facebook
  7. 7. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
  8. 8. 143,851 vs 18,455 Facebook fans of Scott Brown vs Martha Coakley
  9. 9. 16,959 vs 4,285 Twitter followers of Scott Brown vs Martha Coakley
  10. 10. The players & tools
  11. 11. Facebook
  12. 12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
  13. 13. Facebook facebook.com/pages
  14. 14. Facebook facebook.com/pages
  15. 15. Facebook
  16. 16. Facebook facebook.com/pages
  17. 17. Facebook facebook.com/pages
  18. 18. Facebook Facebook Ads: A Microtargeting dream
  19. 19. Twitter What the heck is it?
  20. 20. Twitter Share what you’re interested in
  21. 21. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
  22. 22. Twitter Who is participating?
  23. 23. Twitter Some tools to help
  24. 24. LinkedIn
  25. 25. LinkedIn Social Network for business people
  26. 26. YouTube/Ustream/Flickr
  27. 27. del.icio.us/FriendFeed/Feed Readers
  28. 28. del.icio.us Social Bookmarking
  29. 29. FriendFeed Social Media Aggregator
  30. 30. Feed Readers Keep Track of Site Updates
  31. 31. The Rules
  32. 32. The Rules 1) Message, message, message 2) Be authentic 3) Be transparent 4) Don’t ever, ever, ever do something anonymously 5) It’s a conversation 6) Have fun
  33. 33. Questions? katieharbath.com/socialmedia - @katieharbath

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