1. How the Facebook-Bing
Partnership Will Affect Your SEO
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We will begin at:
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#wm123
Audio: 484-589-1010
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2. Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123

3. Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123

4. The 5 Pillars
SUCCESSFUL SEO CAMPAIGN
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5. Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123

6. New Stages in Search and Social Media
• Bing-Facebook press event
on Thursday, October 13th
• Find people from your
networks when you search for
a person
• Get recommendations from
what your friends “Like” in
addition to Bing’s organic
search algorithms
• More features to come in
the future
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7. New Stages in Search and Social Media
• If logged into your
Facebook and MSN
account, data will be
pulled and appear on
the SERP
• “Instant personalization”
• Search becomes social
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8. Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123

9. The Integration of Social Media into
Search
• Social media sharing more and more of the SERP with
organic search results
• Google Universal Search also introduced videos,
blogs, and a Twitter feed
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10. Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123

11. How This Change Affects your SEO
• No change to search algorithms
• Social Media results making up larger portion of organic listings
• Instant personalization: “social makes search better”
• Could Increase Bing’s Popularity
• Or increase Facebook’s role in all search
“We want to work with everybody” – Mark Zuckerberg
#wm123

12. Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123

13. What You Should Do
• Get Social Media campaigns started now (especially Facebook)
• Optimize for Bing
• Market share increasing with Yahoo! alliance, now Facebook
• Utilize SEO, PPC and Social Media to show up in 3 places on SERP
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14. Key Takeaways
• The most effective online campaigns utilize all marketing
mediums: SEO, PPC, & Social Media
• The combination of Social Media & SEO yields a stronger
customer base, an increase in conversions, and a higher ROI
• Social media could become more integrated in organic search
in the near future
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15. Contact Information
Contact us for a detailed FREE Custom SEO Analysis of your
site.
It includes:
1. COMPETITIVE REPORT - Where you rank against your competition.
2. KEYWORD ANALYSIS - To show you other keywords people are using to
search for your product/service.
3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site.
Mark Powers
(800) 619 1570
Mark.P@Webmarketing123.com