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How social recruiting supercharged the world's premier measurement company

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How social recruiting supercharged the world's premier measurement company

  1. 1. August 26, 2010 How Social Recruiting Supercharged the World's Premier Measurement Company
  2. 2. <ul><li>Introductions and background </li></ul><ul><li>Partnership formation </li></ul><ul><li>Identifying need to improve current social media efforts </li></ul><ul><li>Process (methodology & strategy) </li></ul><ul><li>Implementation & initial roll-out </li></ul><ul><li>Lessons learned & enhancements </li></ul><ul><li>Results </li></ul><ul><li>Success stories </li></ul><ul><li>What’s Next </li></ul>Agenda
  3. 3. Introductions & Background Greg Summers Business Development Director D: (215) 462-2838 C: (215) 834-4642 Michelle Krier Director of Marketing & Social Media D: (262) 439-1443 C: (414) 617-3103
  4. 4. Partnership Formation The partnership launched in June 2009
  5. 5. State of Social Media – June 2009 Sporadic tweeting No engagement
  6. 6. Process for Crafting the Social Recruiting Strategy
  7. 7. <ul><li>Social Networking & Web 2.0 </li></ul><ul><li>Career Site Optimization </li></ul><ul><li>Landing Pages & SEO </li></ul>Agilent’s Social Recruiting Goals
  8. 8. <ul><li>Create the methodology </li></ul><ul><ul><li>Who are we targeting? </li></ul></ul><ul><ul><li>What is our objective? </li></ul></ul><ul><ul><li>What’s our strategy? </li></ul></ul><ul><ul><li>What social media tools will we use? </li></ul></ul>Process For Creating the Strategy
  9. 9. Implementation & Initial Roll-Out
  10. 10. <ul><li>July 2009 launch </li></ul><ul><li>Started with: </li></ul><ul><li>Each site managed by different recruiter </li></ul><ul><li>Created best practices on how many times to post per day, tools to use, etc. </li></ul>Implementation & Initial Roll-Out
  11. 11. Implementation & Initial Roll-Out
  12. 12. <ul><li>Shorten URLs that are posted to track # of clicks and # of applications from job posts using the appropriate source code </li></ul><ul><li>Also monitor # of retweets, @reply conversation threads (CoTweet) and mentions of Agilent website (backtweets.com) </li></ul>Implementation & Initial Roll-Out
  13. 13. Implementation & Initial Roll-Out
  14. 14. Implementation & Initial Roll-Out
  15. 15. <ul><li>Other niche sites </li></ul>Implementation & Initial Roll-Out
  16. 16. <ul><li>Added social media links to email signatures </li></ul><ul><li>Added links to social media profile on Agilent careers </li></ul>Implementation & Initial Roll-Out
  17. 17. Lessons Learned
  18. 18. <ul><li>Single source to manage all 3 profiles is more efficient and allows for better engagement </li></ul><ul><li>Agilent’s community is passionate and engaged! </li></ul><ul><ul><li>462 fans on </li></ul></ul><ul><ul><li>1,006 followers on </li></ul></ul><ul><ul><li>703 members on </li></ul></ul><ul><ul><li>2,171 members of our Talent Community </li></ul></ul>Lessons Learned
  19. 19. Results
  20. 20. Results Source Effectiveness: June 1, 2009 – May 31, 2010 Source Jobseekers Candidates Hired Facebook 394 4 LinkedIn 987 15 Twitter 25 0 Social Media (general) 187 0 Viadeo.com 7 0 TOTAL 1600 19
  21. 21. Success Stories
  22. 22. Maryland Bio Breakfast
  23. 23. LinkedIn Job Posting Agilent Community to the Rescue!
  24. 24. What’s Next?
  25. 25. Questions? <ul><li>Connect with Pinstripe! </li></ul><ul><li>www.pinstripetalent.com </li></ul><ul><li>@PinstripeTalent @PinstripeJobs @Recruitalicious @PinstripeHC </li></ul><ul><li>www.facebook.com/ pinstripetalent </li></ul><ul><li>www.linkedin.com/groups?gid=1774239 </li></ul><ul><li> www.youtube.com/PinstripeTalent </li></ul><ul><li> </li></ul><ul><li> www.pinstripetalent.com/HRpreneuring </li></ul><ul><li> www.pinstripetalent.com/RPOlosophy </li></ul><ul><li> www.pinstripetalent.com/recruitalicious </li></ul>
  26. 26. Thank you. Visit us at www.pinstripetalent.com or call 877-797-3379

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