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Tech Supper Club Presentation

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Marjorie Kase
Marjorie Kase
Technology
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cover November 10, 2009 Tech Supper Club Marjorie Kase Co-Founder, MarKyr Media designing and using facebook to promote your business
speaker Marjorie Kase Marjorie Kase, Co-Founder, MarKyr Media Marjorie Kase is the Co-Founder of MarKyr Media, an L.A. based Social Media PR consulting firm dedicated to teaching entrepreneurs "how to fish" using leading-edge Social Web tools and technology. Marjorie holds close to 15 years experience in online marketing, publicity, and content production in the entertainment and tech space. Prior to co-founding Markyr Media, Marjorie founded Blogger Reps, a Blogger Relations firm located in San Francisco and Los Angeles, working with clients such as Fast Company, FX Networks and eSmart Tax. The Blogger Reps Network, comprised of top entertainment and tech sites, possesses a collective reach of over 44 million unique monthly visitors and 420 million monthly page views. Marjorie was the Managing Editor of TV with MeeVee, where she oversaw editorial and marketing efforts, blogger relations, TV network relations, and red carpet reporting. She has also held promotions project management positions at Yahoo, Red Bull GmbH, and Yoyodyne Entertainment. Marjorie holds a B.A. in American History and Film from Oberlin College, and an M.A. in Media Studies from the University of Texas at Austin. She has guest lectured at UCLA, USC, and UT Austin and has spoken at a number of social media conferences including, BlogWorld Expo, BloggerCon, and the 2009 Women in Technology International (WITI) Social Media Conference. M arjorie is currently hosting a webinar series focusing on using Facebook as a tool for business with Women in Technology International ( WITI ) . speaker
points talking points ,[object Object],[object Object],[object Object],[object Object],[object Object]
why use facebook for biz why use facebook for business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-Facebook.com
Twitter Vs FB twitter versus facebook 58.6% versus 1.8% of social networking market share - Experian Hitwise
Screenshots FB Pages fan pages for business
Anatomy of a an FB page fan page overview Tabs Info and Badges News Feed
Fan pages vs groups ,[object Object],[object Object],[object Object],[object Object],fan pages vs. group pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits benefits of fan pages for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],benefits for business ,[object Object]
Free Market Research ,[object Object],“ I gotta ask you a serious question. What do YOU need in your journey of losing weight? We’re gonna build it TOGETHER." “ A way to deal with stress that doesn’t involve food or alcohol.” “ Someone to be accountable too when it comes to exercising.” “ A place to share what works for me and too see what is working for others..I enjoy reading all the stores it help ground me.” benefits for business ,[object Object]
Immediate Customer Feedback benefits for business Immediate Customer Feedback ,[object Object],[object Object],“ I spent the whole morning trying to listen to the 90 min audio but I only get about 25 min. or so every time I play it. Thanks a lot for what you do! I am desperate to listening to the whole thing.” “ you can email me…and I’ll send you a copy…Don’t worry, we’ll get you a copy.”
Organic SEO benefits for business Organic SEO ,[object Object],[object Object]
In-Depth Tracking and M benefits for business ,[object Object],Fan Interaction Demographics Fan Conversion and Retention ,[object Object]
Easy Customization benefits for business ,[object Object],[object Object]
Cult of P vs. Cult of C The Cult of Personality v. The Cult of Conversation
Marketing Evolution cult of personality v. cult of conversation marketing (r)evolution
Cult of Personality cult of personality celebrity brand ambassadors - top down messaging
Cult of conversation the new brand ambassadors - the influencers
Key Strategies The 3 Cs Connection Community Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],getting results - the 3 Cs
Wrap up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What have we learn today?
Contact contact [email_address] http://www.markyr.com skype: marjoriekase twitter: @marjoriekase facebook: http://www.facebook.com/marjoriekase linkedin: http://www.linkedin.com/in/marjoriekase marjorie kase
about Markyr About MarKyr Based in Los Angeles, MarKyr Media is a Social Media consulting firm dedicated to providing organic Online Reputation Management, Community Development, and Social Media PR solutions for the tech, entertainment, and consumer product industries. The firm’s extensive experience in Social Media and core values of community , radical transparency , innovation , and education are what drives the firm's unique ability to deliver customized solutions that are authentic and results-driven. about MarKyr [email_address] http://www.markyr.com (p) 310-876-8129

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Tech Supper Club Presentation

  • 1. cover November 10, 2009 Tech Supper Club Marjorie Kase Co-Founder, MarKyr Media designing and using facebook to promote your business
  • 2. speaker Marjorie Kase Marjorie Kase, Co-Founder, MarKyr Media Marjorie Kase is the Co-Founder of MarKyr Media, an L.A. based Social Media PR consulting firm dedicated to teaching entrepreneurs "how to fish" using leading-edge Social Web tools and technology. Marjorie holds close to 15 years experience in online marketing, publicity, and content production in the entertainment and tech space. Prior to co-founding Markyr Media, Marjorie founded Blogger Reps, a Blogger Relations firm located in San Francisco and Los Angeles, working with clients such as Fast Company, FX Networks and eSmart Tax. The Blogger Reps Network, comprised of top entertainment and tech sites, possesses a collective reach of over 44 million unique monthly visitors and 420 million monthly page views. Marjorie was the Managing Editor of TV with MeeVee, where she oversaw editorial and marketing efforts, blogger relations, TV network relations, and red carpet reporting. She has also held promotions project management positions at Yahoo, Red Bull GmbH, and Yoyodyne Entertainment. Marjorie holds a B.A. in American History and Film from Oberlin College, and an M.A. in Media Studies from the University of Texas at Austin. She has guest lectured at UCLA, USC, and UT Austin and has spoken at a number of social media conferences including, BlogWorld Expo, BloggerCon, and the 2009 Women in Technology International (WITI) Social Media Conference. M arjorie is currently hosting a webinar series focusing on using Facebook as a tool for business with Women in Technology International ( WITI ) . speaker
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  • 5. Twitter Vs FB twitter versus facebook 58.6% versus 1.8% of social networking market share - Experian Hitwise
  • 6. Screenshots FB Pages fan pages for business
  • 7. Anatomy of a an FB page fan page overview Tabs Info and Badges News Feed
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  • 16. Cult of P vs. Cult of C The Cult of Personality v. The Cult of Conversation
  • 17. Marketing Evolution cult of personality v. cult of conversation marketing (r)evolution
  • 18. Cult of Personality cult of personality celebrity brand ambassadors - top down messaging
  • 19. Cult of conversation the new brand ambassadors - the influencers
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  • 22. Contact contact [email_address] http://www.markyr.com skype: marjoriekase twitter: @marjoriekase facebook: http://www.facebook.com/marjoriekase linkedin: http://www.linkedin.com/in/marjoriekase marjorie kase
  • 23. about Markyr About MarKyr Based in Los Angeles, MarKyr Media is a Social Media consulting firm dedicated to providing organic Online Reputation Management, Community Development, and Social Media PR solutions for the tech, entertainment, and consumer product industries. The firm’s extensive experience in Social Media and core values of community , radical transparency , innovation , and education are what drives the firm's unique ability to deliver customized solutions that are authentic and results-driven. about MarKyr [email_address] http://www.markyr.com (p) 310-876-8129