This document highlights the importance of LinkedIn as a powerful marketing tool and professional network, noting its global reach with over 300 million members. Key strategies for success on the platform include having a clear goal, optimizing your profile, building a network, and engaging in groups. It emphasizes the necessity of maintaining a strong online presence as prospects increasingly search for professionals on LinkedIn.

1. Susan Bushnell
Technical Consultant and Trainer
*Not with, affiliated or endorsed by the LinkedIn Corporation
Be LinkedIn or Be Left Behind

2. Current Statistics for LinkedIn
LinkedIn turned 11 years old in May 2014
Over 300 million members in over 200 countries
All Fortune 500 companies are represented
The world’s largest professional network on the
Internet
3 million+ companies have LinkedIn Company
Pages
*Source: LinkedIn News, About LinkedIn, LinkedIn 2nd Qtr. Report 2014

3. What does this mean to you?
1) At its most basic level, LinkedIn is about marketing: yourself,
your company, your employer or your skills.
2) LinkedIn offers the opportunity to connect with other
professionals who can lead you to business.
3) LinkedIn has numerous options for researching companies,
contacts, opportunities and more.
4) LinkedIn is good for ANY business that requires contacts -
which is every business.

4. Your LinkedIn Network Statistics
The Who’s Viewed Your Updates section on
the home page of LinkedIn shows how many
people have viewed, liked, or commented on
your one or more of your status updates.
The number next to Connections is
the number of people you’re directly
connected to
The number of professionals is the
total number of people who can find
you on LinkedIn

5. What are the most important steps?
1) Establish a clear goal for being on LinkedIn
2) Have a professional, complete & optimized profile
3) Consistently build your Network
4) Recommendations validate your expertise and can turn a
prospect into a customer
5) Join & participate in LinkedIn Groups, the pipeline to new
business
6) Embrace LinkedIn as a powerful marketing tool – use it and
realize results!

6. Need more convincing?
Consider this:
 People do business with people they Know, Like & Trust.
LinkedIn is a recognized and respected network.
Your prospects are Googling you right now… your LinkedIn
profile is likely to appear first – are you pleased with it?
If you haven’t Googled yourself within the past month … do
it! Always be aware of your online presence.
92% of the 300+ million members use the free profile.
Upgrading to a paid membership is determined by your goals
and industry.
 And remember: YOUR COMPETITION IS ON LINKEDIN!

7. DW Consulting Solutions
Debbie Wemyss (weemz)
Independent LinkedIn Specialist
O 561-444-2265
C 561-719-1984
debbie@dwconsultingsolutions.com
www.dwconsultingsolutions.com
www.facebook.com/DWConsultingSolutions
It’s time to be optimized, be found and be smart with
how you use LinkedIn!