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Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015

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Many people think social media has some effect on SEO, but few know how or to what extent. Here is verified data on what works and how it works.

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Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015

  1. 1. Social SEO? SRSLY? YES! And Here’s Why Mark Traphagen | Stone Temple Consulting @marktraphagen
  2. 2. Are we not men?
  3. 3. But it’s not about Google+
  4. 4. Not about any particular channel
  5. 5. Your prospects are on the other side
  6. 6. Where’s the Crack?
  7. 7. One crack: Social SEO
  8. 8. What is Social SEO?
  9. 9. Social SEO Mythology
  10. 10. Ranking Correlation
  11. 11. Ranking Correlation
  12. 12. stonet.co/fbseo2013
  13. 13. stonet.co/fbseo2013
  14. 14. stonet.co/GoogleTweetIndexing
  15. 15. stonet.co/GoogleTweetIndexing
  16. 16. stonet.co/GoogleTweetIndexing
  17. 17. What about Google+?
  18. 18. stonet.co/gplusranking
  19. 19. stonet.co/CuttsSocialAuthority
  20. 20. The One Exception
  21. 21. stonet.co/GooglePlusSearchPower
  22. 22. stonet.co/GooglePlusSearchPower
  23. 23. What about the correlations?
  24. 24. No, just common to hot days
  25. 25. More likely cause
  26. 26. More likely cause
  27. 27. More likely cause
  28. 28. More likely cause
  29. 29. The Social SEO Cycle
  30. 30. 1 Content
  31. 31. 1. Content 2. Visibility
  32. 32. 1. Content 2. Visibility 3. Audience
  33. 33. 1 Content 2 Visibility 3 Audience 4 Fans
  34. 34. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement
  35. 35. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement 6 Authority
  36. 36. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement 6 Authority 7 Discovery
  37. 37. Organic SEO After Our Content “Hit”
  38. 38. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement 6 Authority 7 Discovery
  39. 39. Organic SEO After Our Content “Hit”
  40. 40. Let’s Connect! • www.stonetemple.com • +MarkTraphagen • @MarkTraphagen THANKS!

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