Design is becoming more popular and accepted in companies and businesses around the world, as the importance of the digital world is continuing to grow. But are we being more successful with the products and services we are creating? Each choice that we make is shaping the future of our world. Are we making the choices that matter or are we just checking a box in a process or succumbing to the cargo cult of user experience. Like the latest fashion diet, don’t blindly follow the latest design craze or “silver bullet” process. The success of good design isn’t new and relies on a core set of first principles that if followed will lead to better outcomes, but it is up to all of us to make it happen. Join Erik as he discusses these first principles of good design as we collectively shape our future.