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SummitUp Opening Keynote 2016
The document discusses the essential aspects of user experience (UX) design, emphasizing a holistic approach that considers how design impacts people and business. It highlights the importance of understanding user needs and objectives, defining design elements such as information architecture and interaction design, and using personas to inform decisions. The speaker encourages designers to envision the future they want to create while being mindful of their work's impact on the world.
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SummitUp Opening Keynote 2016
- 1. Designing Our Futures ErikDahl March 8, 2016 #uxaxioms eadahl@gmail.com @eadahl
- 2. Erik Dahl Independent Designer IxDA,President MidwestUX Conference, co-founder eadahl@gmail.com @eadahl
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- 5. “We are calledto be architects of the future, not its victims.” #uxaxioms@eadahl -R. Buckminster Fuller
- 6. Comprehensive designer = artist+ inventor + mechanic + objective economist + evolutionary strategist #uxaxioms@eadahl
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- 8. “If you thinkgood design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth, CEO Jaguar #uxaxioms@eadahl
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- 12. www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience Visual Design: graphictreatment of interface elements (the "look" in "look-and-feel") Informatio of the info intuitive a Interaction Design: development of application flows to facilitate user tasks, defining how the user interacts with site functionality Navigatio elements through th Informatio designing to facilita Functional Specifications: "feature set": detailed descriptions of functionality the site must include in order to meet user needs User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. Site Objectives: business, creative, or other internally derived goals for the site Content R content e in order to Interface Design: as in traditional HCI: design of interface elements to facilitate user interaction with functionality Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding Web as software interface Visual De graphic p componen Concrete Abstract time Conception Completion Functional Specifications Content Requirements Interaction Design Information Architecture Visual Design Information Design Interface Design Navigation Design Site Objectives User Needs User Need for the sit ethno/tec Site Objec internally This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during techn that may influence decisions during user experience development. Also, this model does not describe a development process, nor doe user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience o task-oriented © 2000 Jesse James Garrett #uxaxioms@eadahl
- 13. Concrete Abstract time Conception Completion Functional Specifications Content Requirements Interaction Design Information Architecture Visual Design Information Design InterfaceDesign Navigation Design Site Objectives User Needs UX ≠ UI #uxaxioms@eadahl
- 14. Concrete Abstract time Conception Completion Functional Specifications Content Requirements Interaction Design Information Architecture Visual Design Information Design InterfaceDesign Navigation Design Site Objectives User Needs User Experience (UX) Design is a holistic orientation looking at how ‘what we make’ impacts people, business, and the world; as well as the strategy to implement it. #uxaxioms@eadahl
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- 17. #uxaxioms@eadahl It’s about PEOPLE; It’sNOT about the OBJECT
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- 20. ...it is inits transparency that it fulfills its function #uxaxioms@eadahl
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- 24. #uxaxioms@eadahl Focus on Experience, NOTon the Function.
- 25. Get out somethingto write on/with. ACTIVITY
- 26. You have 20seconds. Design a vase. ACTIVITY
- 27. You have 20seconds. Design a vase. Design a better way for people to enjoy flowers in their home. ACTIVITY
- 28. You have 20seconds. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better way for people to connect with nature. ACTIVITY
- 29. #uxaxioms@eadahl Stories are howwe understand and shape the world
- 30. Clifford Geertz Culture issimply the ensemble of stories we tell ourselves about ourselves. #uxaxioms@eadahl
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- 34. Truth of thematter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right. #uxaxioms@eadahl
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- 36. “If I hadan hour to solve a problem and my life depended on the solution, I would spend the first fifty- five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” Albert Einstein
- 37. “If I hadeight hours to chop down a tree, I’d spend six sharpening my axe.” Abraham Lincoln
- 40. PROBLEM SOLVERS HOW DO IDO GOOD WORK? PROBLEM FINDERS WHAT IS GOOD WORK?
- 41. Reframe the Problem toOpen Up New Solutions
- 42. Global vs. LocalMaxima
- 43. #uxaxioms@eadahl Create Abstractions &Models, Not Just Narratives; Use Frameworks
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- 46. The Deal Addictwill split their time between Browsing and Shopping. Their Browsing is punctuated by an effort to find the best deal regardless of the product. Their Shopping is defined by comparative pricing. Inspire Me will spend a majority of their time Browsing. Their experience is marked by an indirect path through the product offering to find something that excites them. Basic Value will not spend any time in the Research or Browse phases and will spend as little time as possible in the Shop phase. They want to get their shopping done and get on with life. The Flexible Learner will split their time evenly across the phases as they inform themselves. They may not finalize the purchase within the 30 minute window. Critical Explorer will spend all of their time in the Research phase. They are unlikely to complete their Research and commit to a purchase within the 30 minute window. Research Research is the gathering and/or analysis of detailed information about a specific product, groups of products or services. Deal Addict needs to feel powerful and successful at saving money; feed that need with information about savings. Inspire Me shops for pleasure, wants to surf around. Help them jump from one idea to the next to see what is hot. Basic Value will appreciate consistency. Keep designs and interactions for basic shopping activities consistent and predictable. Flexible Learner needs to stay in a comfort zone. Provide a consistent experience with information, language and interactions across channels. Critical Explorer wants in-depth information about products. Help them dig deep to find out more and provide that information. Browse Browse is the perusal of products or services without the direct intention of purchasing. Shop Shopping is the act of searching for a specific product, groups of products or services with the direct intention of purchasing. Purchase Purchasing is the act of the exchange or transaction between the guest and the store. Goal Save Money EMOTIONAL ANALYTICAL See What’s New Supply Basic Needs Feel Confidence Find More Information The Critical Explorer will move out of the Research phase if/when the right product is identified. Flexible Learner will move onto Shop only when they are confident in their decision. Inspire Me will move out of Browse when something delights them. Basic Value will move out of the Shop phase when the needed product is located. Deal Addict will move from Shop to Purchase if they are confident they are getting the best deal. Target Personas | :30 Minutes to Shop This diagram shows how each persona would spend 30 minutes of their online experience. Heuristics Deal Addict Flexible LearnerBasic Value Critical ExplorerInspire Me #uxaxioms@eadahl
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- 51. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABANMOVEMENT ANALYSIS #uxaxioms@eadahl
- 52. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABANMOVEMENT ANALYSIS #uxaxioms@eadahl
- 53. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABANMOVEMENT ANALYSIS PUNCHING #uxaxioms@eadahl
- 54. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABANMOVEMENT ANALYSIS #uxaxioms@eadahl
- 55. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABANMOVEMENT ANALYSIS FLOATING #uxaxioms@eadahl
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- 58. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABANMOVEMENT ANALYSIS PUNCHING #uxaxioms@eadahl
- 60. LABAN MOVEMENT ANALYSIS FLICKING: WRINGING: DABBING: PUNCHING: FLOATING: SLASHING: GLIDING: PRESSING: Flexible,Sudden, Light Flexible, Sustained, Strong Direct, Sudden, Light Direct, Sudden, Strong Flexible, Sustained, Light Sudden, Strong, Flexible Sustained, Light, Direct Direct, Sustained, Strong #uxaxioms@eadahl
- 61. A Design Practicefor the 21st Century Metaphor Abstraction Reflexivity Feedback Pace Agency Opacity #uxaxioms@eadahl Matt Nish-Lapidus http://interaction16.ixda.org/session/a-design-practice-for-the-21st-century/
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- 66. The law ofconservation of complexity in human-computer interaction states that every application has an inherent amount of complexity. This complexity cannot be wished away and has to be dealt with, either in product development or in user interaction. Larry Tesler, Xerox PARC #uxaxioms@eadahl
- 67. COMPLEX, BUT NOTCOMPLICATED #uxaxioms@eadahl
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- 69. #uxaxioms@eadahl Have a VisionFor Your Future
- 70. http://www.businessinnovationfactory.com/summit/story/necessary-discourse-unfinished-design Michael Dila A NecessaryDiscourse On The Unfinished Design “We tend to sit back and allow the heroic innovations of others to justify our own creative passivity.”
- 71. Visualize Your FutureIdentities Effort before Identity Identity before Effort→ #uxaxioms@eadahl
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- 75. 15 people +35 +20 +60 +45 +30 +75 TUESDAY 11:40AM- 11:50AM #uxaxioms@eadahl
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- 80. #uxaxioms@eadahl Take steps tomake your future vision a reality.
- 81. You have tohave a future vision. #uxaxioms@eadahl
- 82. What is yourfuture vision? #uxaxioms@eadahl
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- 84. All of usare responsible for creating the future. #uxaxioms@eadahl Have a vision of the future you want to create. Every artifact we create, shapes the world. Be mindful of what you are creating. …so make stuff that matters.
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