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Culture + Design
The document discusses culture and design. It defines culture using quotes from anthropologists and breaks culture down into 3 building blocks - patterns, stories, and interpretations. Patterns help people see culture through shared norms and behaviors. Stories help people understand culture through shared narratives. Interpretations help people know culture through making complex connections. The implications are that acknowledging assumptions, gaining new perspectives on culture, and designers taking on a "trickster" role can help integrate culture and design.
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Culture + Design
- 1. CULTURE + DESIGN Interactions12 #cultureUX
- 2.
- 3. About this talk 4VIGNETTES DEFINING 3 BUILDING BLOCKS & CAVEATS CULTURE OF CULTURE IMPLICATIONS
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- 10. CULTURAL Orientation Methodology
- 11. THE REAL JOURNEYOF DISCOVER CONSISTS NOT IN SEEING NEW LANDSCAPES BUT IN HAVING NEW EYES. - MARCEL PROUST
- 12. YES... AND... CULTURE Psychology Physiology Emotions Context Activities Motivations Goals
- 13. YES... AND...
- 14. I’m NOT talkingabout creating culture within your organization
- 15. I’m NOT talkingabout cross-cultural design
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- 17. we are allmembers of MANY CULTURES
- 18. Okay, great. So, whatis culture about? HOW DO WE DEFINE IT?
- 19. Culture is: Behavior -what people do Knowledge - what people know Artifacts - things people make and use. - James Spradley
- 20. Culture is simplywhat gives meaning to actions, which it does by providing a sense of coherence or patterning and predictability. It provides the lens through which one interprets events, scenes, and actions. - Robert Gordon
- 21. The concept ofculture I espouse...is essentially a semiotic one. Believing with Max Weber, that man is an animal suspended in webs of significance he himself has spun, I take culture to be those webs, and analysis of it to be therefore not an experimental science in search of law but an interpretive one in search of meaning. - Clifford Geertz
- 22. Culture is asystem of shared meanings that is based on a signifying order, a complex system of different types of signs that cohere in predictable ways into patterns or representation which individuals and groups can utilize to make or exchange messages. - Marcel Danesi
- 23. these definitions pointto a GENERATIVE concept of culture NOT a TAXONOMIC concept of culture
- 24. our designs become sites of CULTURAL PRODUCTION
- 25. ...it is inits transparency Joe Ballay onfunction that it fulfills its design
- 26. 3 building blocks ofCULTURE
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- 28. An underlying sharedsystem of information and knowledge that is manifest through patterns of norms, behaviors and signifiers.
- 31. patterns help us SEE culture
- 32. patterns are the SYNTAX of culture
- 33. patterns provide the MATERIAL of culture
- 34. How do wesuss out? PATTERNS
- 35. be OPEN tothe WORLD. NOTICE Let go of your ASSUMPTIONS.
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- 38. 3 building blocksof culture Patterns --- --- See --- --- Syntax --- --- Material --- --- Notice --- --- Let go of --- --- Assumptions
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- 40. Clifford Geertz Culture issimply the ensemble of stories we tell ourselves about ourselves.
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- 42. Truth of thematter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.
- 44. stories help us UNDERSTAND culture
- 45. stories are the SEMANTICS of culture
- 46. stories provide an EMIC perspective of culture
- 47. How do wesuss out? STORIES
- 48. be OPEN tothe PEOPLE. EMPATHIZE Build new ASSUMPTIONS.
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- 50. A “Value-based Syllogism” define general my expression of < value > < value > < brand x > (-) (+) neg. brand pos. brand expression expression
- 51. “It used tobe that you got ahead by working harder, but now it’s about working smarter.”
- 52. 3 building blocksof culture Patterns Stories --- See Understand --- Syntax Semantics --- Material Emic --- Notice Empathize --- Let go of Build new --- Assumptions Assumptions
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- 54. Clifford Geertz Deep knowledgeis the ability to make complex connections to central concpets.
- 55. We can’t justgive people what they want.
- 56. Kim Philby “I learnedmore at cocktail parties than by photographing documents...”
- 57. interpretations help us KNOW culture
- 58. interpretations are the PRAGMATICS of culture
- 59. interpretations provides an ETIC perspective of culture
- 60. How do wesuss out? INTERPRETATION
- 61. be OPEN tothe OURSELVES. MODEL Challenge your ASSUMPTIONS.
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- 63. Openings Closings It’s not always about what you notice on the clock.
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- 66. 3 building blocksof culture Patterns Stories Interpretations See Understand Know Syntax Semantics Pragmatics Material Emic Etic Notice Empathize Model Let go of Build new Challenge Assumptions Assumptions Assumptions
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- 68. MEANING ULTIMATELY, CULTURE IS ALL ABOUT
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- 70. NEW EYES Cultural understandingprovides a lens or orientation towards the world and our everyday lives.
- 71. TRICKSTER Designeras...
- 72. Summary 4 VIGNETTES DEFINING 3 BUILDING BLOCKS & CAVEATS CULTURE OF CULTURE IMPLICATIONS
- 73. CULTURE + DESIGN thanks @eadahl erik@goinvo.com