The document discusses user experience (UX) design best practices and provides an analogy comparing building a house to developing a UX story. It advocates starting with user research like user stories and data to inform wireframes and prototypes before adding creative design elements, rather than beginning with creative-first approaches. The document concludes by inviting questions from the audience.

1. A UX Story
The Expected Result

3. Best practices are
BULLSHIT!

4. Best Practices = User Patterns

5. A Walk in Chicago
or any big city…

6. Design
User Experience

7. How Many Times Have You Been Asked to Show
CREATIVE FIRST!

8. How many times have you
been asked to show
creative first

9. HOW TO CHANGE?
Put UX in a Context That They Will Understand

10. Think about building…
Your First House
• Buy some land
• Sit down and talk through your ideas
• Blueprints and Visual Rendering
• Build the structure
• Add all the cool stuff…

11. Think about building…
Your UX Story
• The Idea
• User Stories & Data
• Wireframes & Clickable Prototypes
• Creative Design
• Build It

12. The United App
The land of buttons…

14. Started All Over
So what did we do…

16. The USCCA App
All user driven design…

17. Questions?
Now your turn…

18. hawk@uscca.com
www.linkedin.com/in/danhochstaetter/
OR