In this demonstration, Jim Berthold, Principal Solutions Engineer with Flexera Software discusses how software vendors and device manufacturers can drive incremental revenue from innovative software licensing models with FlexNet Licensing and FlexNet Operations. He discusses how vendors can drive between 10-200% more revenue and successfully expand into new markets by aligning pricing and licensing with customer value. He demonstrates how subscription, term and usage-based license models have helped many vendors capture incremental revenue, expand into new markets and reduce sales time and cost.

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Incremental Revenue From Innovative
Software License Models

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New & Updated License
Models
• Incremental Revenue
• Market Expansion
• Reduced Sales Time & Cost
Time, Cost & Operational
Disruption
• Inflexible Systems
• Process Complexity
• Core Competency
Opportunity
Challenges
Incremental Revenue From Innovative Software
License Models

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Challenge Details
Business
System
Business
Processes
Software Customer
w/ Licensing
Order
New Models & Changes To Existing Models
Update & Integrate
Business Systems
Update Business
Processes
Update
Products
Test & Release
Updates
Purpose-Built
Time Consuming, Expensive & Disruptive

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Challenge Details
Continued
Core Competency Gap
• Cross-Functional
Knowledge
• Systemic Impact
• Continuous Balance
• Future Proofing

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Flexera Software’s Solution
Application w/
Electronic Licensing
Entitlement
Management
SW Monetization
Model
• License Models
• License Metrics
• Product Structure
• Compliance Policy
• License Activation
• Variable Enforcement
• Update Management
• Usage Capture …
• Self Serve Fulfillment
• Software Download
• Installed Base
• Reporting …
Configure vs. Fixed New License Model Support

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Why Flexera Software?
• People:
– Industry Leading
Expertise
• Process:
– Reliable Success
Framework
• Technology:
– Configurable Electronic
Licensing & IT System
– Standards-Based
Integration
IT Business
Systems
Business
Processes
Electronic
Licensing

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Innovative Packaging and Flexible License Models
Demo Flow
• Setup:
– “Let’s assume that you are software company ABC Corp.. You have
historically sold your products using a perpetual license model.
Customers find great value in your products but often complain about
the upfront cost.
– Your marketing department has determined that you could increase your
overall revenues by moving to an annual subscription model. This would
also be a welcome change to your customers, since the up-front costs
would be lower.
– Now, let’s see what happens when using Flexera Software’s Entitlement
Management system. For this scenario, we will assume an order has
already been placed for product ABC using a perpetual license model.

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Order Notification Email

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Self-Service Portal provides Order History

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Configuring the sample application

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Using the Activation code to activate a license

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Activation results in Permanent licenses

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Create the new license model

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Simply copy the existing catalog item

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Assign the Subscription-based license model

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Create a New Entitlement

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Self-Service Portal provides Order History

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Subscription Entitlement Details

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Activate product using new Activation ID

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Activation results in expiring licenses

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Innovative Packaging and Flexible License Models
• Recap:
– Many companies utilize rigid license models that are very difficult to
change
– That’s a challenge because the need to change these license models
quickly is a fact of today’s market
– Flexera Software addresses this challenge by giving you the tools to
enable your company to quickly develop and deploy new license models
– The only alternative to a dynamic licensing system is to have hard-coded
licensing which requires engineering involvement for every change or to
remove licensing entirely which is unacceptable to most companies
• Demonstration Summary
– In the demonstration we showed a product with a perpetual license
– We created a new SKU (Catalog Item) with a subscription license model
and then activated an application with the new model

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