The document discusses innovative software license models by Flexera Software aimed at increasing incremental revenue and market expansion while addressing operational challenges. It presents a solution with an electronic licensing entitlement management system that allows companies to shift from rigid perpetual license models to flexible subscription models. The summary also highlights a demonstration of creating and activating a subscription license model to improve customer experience and reduce up-front costs.

1. © 2014 Flexera Software LLC. All rights 1 reserved. | Company Confidential
Incremental Revenue From Innovative
Software License Models

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New & Updated License
Models
• Incremental Revenue
• Market Expansion
• Reduced Sales Time & Cost
Time, Cost & Operational
Disruption
• Inflexible Systems
• Process Complexity
• Core Competency
Opportunity
Challenges
Incremental Revenue From Innovative Software
License Models

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Challenge Details
Business
System
Business
Processes
Software Customer
w/ Licensing
Order
New Models & Changes To Existing Models
Update & Integrate
Business Systems
Update Business
Processes
Update
Products
Test & Release
Updates
Purpose-Built
Time Consuming, Expensive & Disruptive

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Challenge Details
Continued
Core Competency Gap
• Cross-Functional
Knowledge
• Systemic Impact
• Continuous Balance
• Future Proofing

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Flexera Software’s Solution
Application w/
Electronic Licensing
Entitlement
Management
SW Monetization
Model
• License Models
• License Metrics
• Product Structure
• Compliance Policy
• License Activation
• Variable Enforcement
• Update Management
• Usage Capture …
• Self Serve Fulfillment
• Software Download
• Installed Base
• Reporting …
Configure vs. Fixed New License Model Support

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Why Flexera Software?
• People:
– Industry Leading
Expertise
• Process:
– Reliable Success
Framework
• Technology:
– Configurable Electronic
Licensing & IT System
– Standards-Based
Integration
IT Business
Systems
Business
Processes
Electronic
Licensing

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Innovative Packaging and Flexible License Models
Demo Flow
• Setup:
– “Let’s assume that you are software company ABC Corp.. You have
historically sold your products using a perpetual license model.
Customers find great value in your products but often complain about
the upfront cost.
– Your marketing department has determined that you could increase your
overall revenues by moving to an annual subscription model. This would
also be a welcome change to your customers, since the up-front costs
would be lower.
– Now, let’s see what happens when using Flexera Software’s Entitlement
Management system. For this scenario, we will assume an order has
already been placed for product ABC using a perpetual license model.

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Order Notification Email

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Self-Service Portal provides Order History

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Configuring the sample application

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Using the Activation code to activate a license

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Activation results in Permanent licenses

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Create the new license model

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Simply copy the existing catalog item

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Assign the Subscription-based license model

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Create a New Entitlement

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Self-Service Portal provides Order History

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Subscription Entitlement Details

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Activate product using new Activation ID

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Activation results in expiring licenses

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Innovative Packaging and Flexible License Models
• Recap:
– Many companies utilize rigid license models that are very difficult to
change
– That’s a challenge because the need to change these license models
quickly is a fact of today’s market
– Flexera Software addresses this challenge by giving you the tools to
enable your company to quickly develop and deploy new license models
– The only alternative to a dynamic licensing system is to have hard-coded
licensing which requires engineering involvement for every change or to
remove licensing entirely which is unacceptable to most companies
• Demonstration Summary
– In the demonstration we showed a product with a perpetual license
– We created a new SKU (Catalog Item) with a subscription license model
and then activated an application with the new model

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