What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
Slides from my talk at LASTconf 2015.
Q: What's the best UX process for a project of piece of work?
A: It depends.
At SEEK, we redefined our UX process so that it could guide designers without being too prescriptive. By defining a set of principles that the designer should consider and apply at various phases of the project, they are able to decide which activities and conversations need to occur in order to satisfy the principles and goals.
The process can be viewed at: https://medium.com/seek-user-experience/a-principled-ux-design-process-5063a10cc6bf
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Startany webinar with Jon Deragon, senior UX and UI consultant, that took place on May 24, 2016.
Watch the recording of the webinar at https://youtu.be/-sJb02uZvNA
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Slides from my talk at LASTconf 2015.
Q: What's the best UX process for a project of piece of work?
A: It depends.
At SEEK, we redefined our UX process so that it could guide designers without being too prescriptive. By defining a set of principles that the designer should consider and apply at various phases of the project, they are able to decide which activities and conversations need to occur in order to satisfy the principles and goals.
The process can be viewed at: https://medium.com/seek-user-experience/a-principled-ux-design-process-5063a10cc6bf
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Startany webinar with Jon Deragon, senior UX and UI consultant, that took place on May 24, 2016.
Watch the recording of the webinar at https://youtu.be/-sJb02uZvNA
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Design Thinking is for you - a conversation with Jeff Patton and Jonathan Ber...Ariadna Font Llitjos
User Experience and Design is not an isolated function or a step in the software development process anymore. It has evolved from a specialty to a way of working that puts users at the center and permeates most development activities throughout the release cycle.
There is a clear shift away from design just as a product (i.e., specific deliverables and artifacts such as high-fidelity mockups to throw over the wall to developers) that continues to gain momentum as the activity of design that focuses on understanding and solving a specific problem for a specific set of users.
Jeff Patton, one of the fathers of modern User Experience and bringing UX into Agile, shares his insights from the perspective of a developer who has moved into design. On the other hand, Jonathan Berger, an agile design practitioner and speaker, will tell us about his experience as a designer who has ventured in the world of coding and software development. Join the conversation at #DT4U.
Make It Fast: Delivering UX Research to Agile TeamsUXPA Boston
One of the biggest challenges facing UX designers working with agile teams is providing user research in a quick, effective way. Design sprints take less time than in the past and development makes it difficult to slip user feedback into the mix. Traditional research takes time to design, set up, recruit for, run and analyze. Since that could span several sprints, “traditional” research simply doesn’t work in today’s rapid pace development, and the user experience suffers. Many organizations are tackling this challenge.
We’ve brought together 4 panelists who are using methods to address the issue of rapid UX research. Panelists come from both in-house teams and agencies. We’ll share our approaches and offer practical advice about how to do it, why it works and what could be improved. We’ll cover both unmoderated tests and more traditional moderated tests. You’ll learn some new approaches and get a chance to ask questions or share your own experiences.
Surviving Back to Back Design Sprints and Securing UX Presence in Product DesignUXPA International
A modified Google Ventures design sprint methodology was applied to seven back to back design sprints on three product lines. The UX team had previously been a reactive agile design team that had minimal support from product owners and stakeholders. With management championship, the design sprints were implemented with the UX team, product owners and stakeholders. Additions were made to the Google Venture methods to minimize our internal challenges and increase the success of the sprint. Outputs from each design sprint were presented to upper management and became part of the product road maps. The sprints not only increased collaboration between roles, but transformed the UX team into a spearheading product vision and solutions team.
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
This presentation is about helping our clients make the right design decisions. This is important because Design decisions are not the type of decisions they are used to making. That's why they decide on aesthetics, the competition or other non-design criteria.
But ultimately, Design decisions are Business decisions. So helping our clients make the right design decisions is a win/win/win for clients, designers and users. In this presentation I go through 3 business cases where we had to help clients make different types of design decisions.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
The attached narrated power point presentation explains the principles process and frame work of design thinking. The material also mentions a few applications of design thinking. The material will be useful for KTU second year students who prepare for the subject EST 200, Design and Engineering.
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
Calculating the ROI of UX with Standard Financial Modelsuxpin
You'll learn:
- How to create a UX ROI model with decision trees and expected values
- How to forecast the effect of UX on sales
- How to use SUS and NPS to measure the effect of UX
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Design Thinking is for you - a conversation with Jeff Patton and Jonathan Ber...Ariadna Font Llitjos
User Experience and Design is not an isolated function or a step in the software development process anymore. It has evolved from a specialty to a way of working that puts users at the center and permeates most development activities throughout the release cycle.
There is a clear shift away from design just as a product (i.e., specific deliverables and artifacts such as high-fidelity mockups to throw over the wall to developers) that continues to gain momentum as the activity of design that focuses on understanding and solving a specific problem for a specific set of users.
Jeff Patton, one of the fathers of modern User Experience and bringing UX into Agile, shares his insights from the perspective of a developer who has moved into design. On the other hand, Jonathan Berger, an agile design practitioner and speaker, will tell us about his experience as a designer who has ventured in the world of coding and software development. Join the conversation at #DT4U.
Make It Fast: Delivering UX Research to Agile TeamsUXPA Boston
One of the biggest challenges facing UX designers working with agile teams is providing user research in a quick, effective way. Design sprints take less time than in the past and development makes it difficult to slip user feedback into the mix. Traditional research takes time to design, set up, recruit for, run and analyze. Since that could span several sprints, “traditional” research simply doesn’t work in today’s rapid pace development, and the user experience suffers. Many organizations are tackling this challenge.
We’ve brought together 4 panelists who are using methods to address the issue of rapid UX research. Panelists come from both in-house teams and agencies. We’ll share our approaches and offer practical advice about how to do it, why it works and what could be improved. We’ll cover both unmoderated tests and more traditional moderated tests. You’ll learn some new approaches and get a chance to ask questions or share your own experiences.
Surviving Back to Back Design Sprints and Securing UX Presence in Product DesignUXPA International
A modified Google Ventures design sprint methodology was applied to seven back to back design sprints on three product lines. The UX team had previously been a reactive agile design team that had minimal support from product owners and stakeholders. With management championship, the design sprints were implemented with the UX team, product owners and stakeholders. Additions were made to the Google Venture methods to minimize our internal challenges and increase the success of the sprint. Outputs from each design sprint were presented to upper management and became part of the product road maps. The sprints not only increased collaboration between roles, but transformed the UX team into a spearheading product vision and solutions team.
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
This presentation is about helping our clients make the right design decisions. This is important because Design decisions are not the type of decisions they are used to making. That's why they decide on aesthetics, the competition or other non-design criteria.
But ultimately, Design decisions are Business decisions. So helping our clients make the right design decisions is a win/win/win for clients, designers and users. In this presentation I go through 3 business cases where we had to help clients make different types of design decisions.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
The attached narrated power point presentation explains the principles process and frame work of design thinking. The material also mentions a few applications of design thinking. The material will be useful for KTU second year students who prepare for the subject EST 200, Design and Engineering.
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
Calculating the ROI of UX with Standard Financial Modelsuxpin
You'll learn:
- How to create a UX ROI model with decision trees and expected values
- How to forecast the effect of UX on sales
- How to use SUS and NPS to measure the effect of UX
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Agile and UX both put user's needs at their center, but their foundational beliefs have set them at odds over the years.
Presented at part of "24 Hours of UX" 2022.
Much of the thought around Lean UX focuses on design groups within product organizations (startups and enterprises). What happens when you try to use Lean design methodologies inside of an agency.
This presentation was given at the Lean UX Meetup in San Francisco on May 30, 2012.
Integrating User Experience Design into the Product LifecycleICS
There is overwhelming evidence that investing in the user experience (UX) produces a superior product. When the needs of the customer are met, it becomes much easier to meet business goals. Many companies still do not put their focus on UX, instead relying on what organically comes out of the software development process. Often, it is not a lack of interest in UX, but rather a gap in skills and knowledge that prevents good UX design practices from being applied to product development.
Learn how to put “UX First” in the product lifecycle, allowing developers to focus on engineering tasks and build the correct product to meet and exceed customer needs. We will explore the relationship of UX to Agile development methods, help explain some of the UX jargon and present strong business reasons to focus on UX no matter where you are currently in the product lifecycle.
Learn more: http://www.ics.com/ux-video
User experience (UX) is the basis for all Web activity, and thus underpins everything we do in Web design and development. Successful projects bake UX in from the ground up, from discovery through planning, iteration, testing and deployment. No matter how beautiful our code may be, of what use is it if it’s irrelevant to our users?
Pre-Conference Course: UX and Agile: Making a Great Experience - UXPA International
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. Participants will come away with the tools they need to be successful in their Agile environment
Knowing that a problem exists is one thing. Knowing how to solve it efficiently and cost-effectively is another. Discover the core foundational requirements in UX and Design Thinking that are vital to the success of an application that gets optimal buy-in from your users. If you're looking to optimize data visualizations, dashboards, and reports for effective communication of key business metrics, this will put you on the right track.
Maximizing the impact of UX in an agile environment: Mixing agile and lean UXBrilliant Experience
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Topic: UI/UX DESIGN IN AGILE PROCESS
Why do we integrate design into our Agile process?
As we all know, the Agile Manifesto is well-received and successfully adopted as it is today thanks to the 12 underpinning principles. While “good design” is one main reason that “enhances agility”, “Agile processes promote sustainable development”.
At Axon Active, it’s important for us to do everything Agile and work with one another collaboratively in Collaboration Model. It gets people on the same page, makes everyone engage more with the product, encourages them to share more creative ideas, and gives them the flexibility they need to improve themselves.
Indeed, Designers and Developers can collaborate more closely and effectively, and subsequently integrating design into Agile process will yield numerous benefits.
For that reason, Scrum Breakfast Da Nang this October will be the very chance for you to learn:
• How to successfully integrate design into Agile process in practice
• How different Collaboration Model is from traditional model
• The benefits of Collaboration Model when done correctly
Gutenberg’s imminent arrival creates both excitement and uncertainty in WordPress users. On one hand, its resemblance to distraction-free editors—Medium, for example—is a step forward. On the other hand, its impact on site building is massive. Aside from whether Gutenberg will be compatible across every single WordPress site, we also wonder if it spells the end of page builders or even WordPress consulting. This session is a forum for those questions.
We’ll assess Gutenberg’s opportunities and challenges and how we might prepare for it. We’ll especially look at Gutenberg’s content design opportunity and how it enables better content creation through atomized content. By modularizing content into blocks, we have the opportunity to approach content creation from the bottom-up—something that’s more explicit in Gutenberg than in the current WordPress editor. Whatever your views regarding Gutenberg, come to this session for a nuanced look on what it has to offer and prepare for its imminent arrival.
Presented at WordCamp Toronto 2018.
What Happens (to Your Portfolio) when a Project Fails to Launch? (Meet the De...Jesse Emmanuel Rosario
UX designers count on their portfolio to tell their career story. But what happens when a promising project gets canned (or worse, cancelled)? Is the project completely dead? Or can you still showcase it in a portfolio?
Presented at Toronto Film School's "Meet the Designer" Spring Event (April 2018).
How does a user-centered design process deliver digital products that people love? Let's get back to basics in this UX 101 presentation where we apply the Elements of User Experience to a WordPress project!
Presented at WordCamp Toronto 2017 (Toronto, Canada)
Building Contextual Personas through Scenario Planning (FITC Spotlight UX 2017)Jesse Emmanuel Rosario
Personas are an integral part of the user experience design process. They describe our users, their habits, and their goals towards the product being built.
Although they put a face and a story to multiple users, some folks wonder whether personas make an adequate bridge between deep user insights and a company’s business goals.
As designers, we know there is value in understanding users and designing around their needs. But how can we sell user research when the way we have traditionally built personas do not always consider the business benefit – the “what’s in it for me?” that is so crucial to achieving alignment and buy-in?
This presentation considers that question and a way forward.
What do companies such as Slack and Porter Airlines have in common? Not only do they have well-designed interfaces that get your users’ job done, but also content that is clear, intentional, and serves a unique purpose. In an age where great design is won or lost at the user experience (UX) level, how can we ensure that we deliver websites or apps that are not just pretty but also purposeful in both design and content?
In this session, we will be using a UX research technique called “Contextual Personas” to kickstart your content design process. We will be mashing up the time-honoured techniques of persona creation – such as user interviews, contextual inquiry, etc. – with strategic foresight methods to identify some user types and content strategies for your target audience. By identifying users across their most critical and uncertain needs, we will be able to pinpoint what exactly do they want out of our product or service and how we can achieve their goals through our copy, through our design, and throughout their user journey.
Don’t let “lorem ipsum” hold you back! Let contextual personas deliver the insight you need to build digital products that users love.
(Presented at WordCamp Toronto, August 7, 2016)
Building Contextual Personas through Scenario Planning (D4D Boston 2016)Jesse Emmanuel Rosario
Personas are an integral part of the User Experience (UX) design process. They describe our users, their habits, and their goals towards the product being built.
Although they put a face and a story to multiple users, some people wonder whether personas make an adequate bridge between deep user insights and a company's business goals.
In a world where digital success is hinged on both product-market fit and problem-solution fit, can UX designers deliver personas that are rich in both user and business insight? If so, how?
(Presented at Design4Drupal Boston, July 23, 2016).
Building Contextual Personas through Scenario Planning (PCTO 2016)Jesse Emmanuel Rosario
Personas are an integral part of the User Experience (UX) design process. They provide insights on who our users are, their habits, and the goals relative to the product being built.
Although they put a face and a story to multiple users, traditional personas have yet to take the leap from being behaviourally-driven artifacts to one that is sensitive to a product/service's business context/futures as well.
If successful products are the result of a product and market “fit”, can we build personas that deliver both behavioural and business insight? Can strategic foresight methods help? If so, how?
Presented at PodCamp Toronto 2016 (February 20, 2016).
What makes digital products go from 'good', to 'great', and then 'really, really great'? Check out the Kano Model, a framework that identifies the three things to watch for every time we build something for our users. How do we turn our digital products into unique offerings in the marketplace? The Kano Model has an answer for that!
Presented at WordCamp Toronto (October 3-4, 2015).
Surviving the Digital Apocalypse: Can UX Save Content from the Burning Platform?Jesse Emmanuel Rosario
The changing nature of the digital economy has placed some interesting constraints towards content and we want to know whether we can save it from losing its value. In an age where there is profound competition for your users' time and attention, can UX turn content's fortunes and save it from the burning platform?
Authored and presented by Christine McGlade and Jem Rosario for the inaugural DrupalNorth Regional Summit (June 26, 2015; Toronto, Canada).
(Fun Fact: Our opening slide is a screen grab from Electronic Arts' The Sims 4... all because there was a burning griller!)
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
1. The Design Discovery
Jetpack
AN INTRODUCTION TO USER EXPERIENCE RESEARCH
Jesse Emmanuel Rosario
USER EXPERIENCE RESEARCHER + DESIGNER
@jemrosario
2. FACT:
The first few days
of pretty much
any new project
is (typically) exciting
3. Dear Diary,
We had a great kickoff
meeting today!
The client is here.
The executives are excited.
The team is assembled and
ready to go.
I’m so excited I just can’t hide
it!
Mwahuggles,
Me
4. “We should do
UX research!
Discover the right
problem to solve!”
- Every UX designer alive…
11. So how do you conduct an
effective Discovery Phase?
12. “jetpack"
• The right set of
UX research methods
to get Discovery done
• Starts with the
design problem,
followed by methods
(and results)
13. DISCLAIMER
This process worked for me.
True, effective design
research is contingent on
the problem you’re trying
to solve. Mix and match
accordingly.
Also not an exhaustive list.
14. CLIENT-SIDE RESEARCH USER RESEARCH SYNTHESIS ACTIVITIES
communication brief
functional specification
design documentation
(e.g. wireframes, user flows,
prototypes, etc.)
research presentations
stakeholder interviews
competitive analysis
heuristic evaluation
primary and secondary research
analytics review
content audit (quant & qual)
scenario-driven personas
usability testing
card sorting
job stories
(and many, many, MANY more)
15. Typical Activities Include:
• stakeholder interviews
• competitive analysis
• heuristic evaluation
• primary and secondary research
• analytics review
• content audit (quantitative &
qualitative)
• metrics, metrics, metrics
1
Client-Side
Research
WHY DO IT?
Probe your project’s business
context so we know what to
optimize or design for with this
new product/service offering.
16. Typical Activities Include:
• scenario-driven personas
• usability testing
• card sorting
• tree testing
• job stories
• and many, many, MANY more
(add as needed).
2
User
Research
WHY DO IT?
Understand “the person behind
the screen”, i.e. the one who will be
interacting with your product
(in terms of needs, goals,
and job they really want done).
17. Typical Activities Include:
• communication brief
• functional specifications
• design documentation
(e.g. user flows, wireframes,
prototypes, etc.)
• research presentations
3
Synthesis
Activities
WHY DO IT?
Articulate your findings and
jumpstart the strategy process
(i.e. actually SOLVING the problem)
18. Information Architecture:
Card sorting, tree testing, etc.
UX Research:
Journey maps, Kano Model, storyboards,
diary studies, A/B testing, surveys,
System Usability Scale, etc.
Content Strategy:
Message architecture, content plan,
page tables, content style guides, etc.
Visual Design:
Moodboards, style tiles, branding basics,
colour schemes, typography, visual design
style guides, etc.
#
Add-on
Activities
WHY DO IT?
Some projects will need a specific
approach to truly understand it.
Mix and match methods that will
get your answer accordingly.
20. • Ideal scenario:
Fit UX research and design
to the sprint schedule
(hypothesis, metrics, tests,
and all)
How does
Design Discovery
work for
Agile projects?
21. • PROBLEM:
UX research and design
becomes shoehorned into the
process, sacrificing the deep,
contextual thought needed in
the design process.
How does
Design Discovery
work for
Agile projects?
23. Notice how UX Research only occupies Sprint 1? #lonely
24. “Agile is Not Easy for UX: (How to) Deal with It”
by Page Laubheimer (Nielsen Norman Group)
As a result, designers [in an agile process]
are under enormous pressure to create, test,
refine, and deliver their output unrealistically fast,
and with little of the context and big-picture
thinking that suits consistent, user-centered
designs.
“
25. • COMPROMISE:
“sprint zero”
upfront UX research and design
work to get the hard stuff out of
the way and devote the sprint
cycles on specific user stories.
How does
Design Discovery
work for
Agile projects?
26. • All client-side information used
to establish (business) context
• e.g. analytics, customer logs,
CRM info, service calls, etc.
“Data”
27. BEHAVIOURAL
ATTITUDINAL
QUANTITATIVE QUALITATIVE
Usability lab studiesWeb/mobile analytics Usability benchmarking
Remote user testing
Interviews/focus groups
Card sorting Surveys
True intent studies
Tree testing
Offline channels
From Vadim Tslaf (Director, Design & UX, Canada Post)Data Sources/UXR Methods at Canada Post
28. QUICK ASIDE:
Generative vs. Evaluative Research
Generative
Explore problem space and
learn about potential users
Evaluative
Validate/invalidate design
decisions and measure impact
TYPICALLY:
fresh builds, redesigns
TYPICALLY:
post-launch, continuous improvement
SOURCE: IBM Design
30. • Pick research methods based
on where the project is and
what you really want to know
and why.
• Quant + Qual = Full Picture
“Data”
31. • Early and deliberately.
• Content and design teams have
a crucial responsibility to display
information that is not a barrier.
• Incorporate folks with a11y
needs very early on and
incorporate them in the design
process.
How do you
incorporate
accessibility into
the process?
32. • Quick design wins:
• WCAG 2.0 AA compliance
• Font size adjustments
• Effective colours + contrast ratios +
typography
• Keyboard navigation
• Closed captioning (and described
video) for ALL moving media
• Screen reader readable
• Explicit controls for all media
players
• Alt text for ALL visual assets
• Rethink that image slider, static PDF
• Familiar design patterns vs.
reinventing the wheel
How do you
incorporate
accessibility into
the process?
33. Here is a footer that has a
“beautiful” but unreadable menu…
wow
much clean
such beautiful!
very Dribbble-worthy!
34. I ran it by a Color Contrast Checker.
It failed.
35. • Two sides of the problem:
A timeline problem
A relevance problemThis “research”
thing is slowing
the $&#! down!
36. REALITY:
There is a huge chasm
between good UX research
and organizational strategy.
37. • PRO TIP:
Create the ‘Oh’ Moment
(when sharing UX research
findings)
Make that constant connection
between what you are doing
and how the company is
actually going to benefit.
38. • REALITY:
“Design is only as
‘human-centred’ as the
business model allows”
(Erika Hall, “Thinking in Triplicate”)
• We got to move from
human-centred design to
value-centred design if our goal
is to entrench strategic thinking
in the design of products and services.
39. IN BRIEF
• Design Discovery is the
first mile of the UX/product
design process.
• Used to understand
both customer and
business needs in order
to build the right thing.