Uploaded byVitaly Golomb
Design for Startups #KyivFTW
This document discusses the importance of design for startups. It provides principles of good design from Dieter Rams, including that design should be innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally friendly, and as minimal as possible. It emphasizes that design is not just about aesthetics but also how a product works and is experienced by users. Good design considers the user experience and involves gathering user feedback in an iterative process.
More Related Content
Similar to Design for Startups #KyivFTW
![UX Design. What, How and Why. [Downloadable version - English]](https://cdn.slidesharecdn.com/ss_thumbnails/userexperiencedesigncc-130917114726-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Design for Startups #KyivFTW
- 1. DESIGN FOR STARTUPERS #KYIVFTW DEC 1st, 2014 VITALY M. GOLOMB | @VITALYG
- 2.
- 3.
- 4. “Art is likemasturbation. It is selfish and introverted and done for you and you alone... ...Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end.” Colin Wright @colinismyname
- 5.
- 6. Dieter Rams INDUSTRIALDESIGN GURU
- 13. Dieter Rams TENPRINCIPLES OF GOOD DESIGN
- 14. #1 IS INNOVATIVE TAKES ADVANTAGE OF NEW TECHNOLOGY
- 15. #2 MAKES APRODUCT MORE USEFUL USE DICTATES FORM
- 16. #3 IS AESTHETIC ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL
- 17. #4 MAKES APRODUCT UNDERSTANDABLE MAKES A PRODUCT TALK
- 18. #5 IS UNOBTRUSIVE NEUTRAL, OPEN TO USER SELF-EXPRESSION
- 19. #6 IS HONEST DOESN’T MAKE PROMISES THAT CANNOT BE MET
- 20. #7 IS LONGLASTING FASHIONABLE DESIGN DATES QUICKLY
- 21. #8 IS THOROUGH LEAVES NOTHING TO CHANGE, DOWN TO THE LAST DETAIL
- 22. #9 IS ENVIRONMENTALLY-FRIENDLY USES ONLY WHAT IS NEEDED
- 23. #10 IS ASLITTLE DESIGN AS POSSIBLE SIMPLE AND PURE
- 24. AND NOW SOME BAD DESIGN...
- 34.
- 35. PORSCHE 911 50YEARS - 7 GENERATIONS
- 36. how important isperception?
- 37. trust us withyour banking logins
- 38. 60-80% markup on dirt, oil, wax, and fragrance
- 39. so how muchis “design” worth?
- 40.
- 41.
- 42.
- 43.
- 44.
- 45. “Design is notjust what it looks like. Design is how it works.” Steve Jobs
- 48. YOUR APPLICATION INTERFACE LOGIC DATA HOW USERS SEE IT INTERFACE MAGIC 99% OF THE WORLD DOES NOT UNDERSTAND THE MAGIC OF PROGRAMMING
- 49. “As far asthe customer is concerned, the interface is the product.” Jef Raskin Creator of Apple Macintosh
- 50.
- 51. GRAPHIC DESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGE MANIPULATION
- 52. user experience GRAPHICDESIGN PSYCHOLOGY KNOWLEDGE OF MEDIUM SENSE INTENT
- 53. VISUAL BY: ENVISPRECISELY BASED ON: THE DISCIPLINES OF USER EXPERIENCE BY DAN SAFFER
- 54. ui/visual SUBSET OFUX & GRAPHIC DESIGN DESIGN PRINCIPALS FOR GIVEN OS SURFACE FUNCTIONALITY
- 55. front-end developer DESIGNEYE EXECUTE UX/UI BRIDGE TO ENGINEERING
- 56. marketing COPY WRITING SALES VOICE OF THE CUSTOMER
- 57. GRAPHIC DESIGN USEREXPERIENCE UI/VISUAL FRONT-END DEV. MARKETING
- 58. “Good design isobvious. Great design is transparent.” Joe Sparano @joesparano
- 59.
- 62. NO SUCCESSFUL PRODUCTHAS EVER COME OUT OF A FOCUS GROUP
- 63. "If I hadasked people what they wanted, they would have said ‘faster horses’." Henry Ford
- 64.
- 65. Vision + Feedbackfrom customers/users + Culture (consistency & expectations) + Techniques Jared Spool @jmspool
- 66.
- 68. Unintentional self genius activity-focused
- 69.
- 70.
- 71. PROBLEM DEFINITION WIREFRAMES + PROTOTYPES ARCHITECTURE USER INTERFACE DESIGN FRONT-END DEVELOPMENT APPLICATION DEVELOPMENT CUSTOMER FEEDBACK MARKETING RINSE & REPEAT
- 72. “Design is intelligencemade visible.” Don Newgren Artist
- 73. define the problemand let designers do their jobs
- 74.
- 75. what do designersneed?
- 76. hint: it’s notmore money
- 77.
- 78.
- 79. A Seat atThe Table
- 80. how would youlike your design? pick two
- 81. FAST CHEAP GREAT FREE UGLY, RUSHED, AND CARELESS NEVER ON TIME DOES NOT EXIST YOU GET WHAT YOU PAY FOR DOES NOT EXIST TRASH DOES NOT EXIST
- 82.
- 83. BUSINESS with domainexpertise DESIGN ENGINEERING balanced startup team
- 84.
- 85. want the slides? follow @vitalyg
- 86.
- 87. COMING IN 2015 download 1ST CHAPTER free now www.founderco.com @vitalyg