Market research involves collecting, analyzing, and understanding data related to markets and customer behavior. It is used primarily by manufacturing, service, and retail companies to guide decisions around new products, marketing, and sales. Most large businesses conduct both internal and external market research, spending 1-2% of revenue on average. There are different types of market research including primary data collection, secondary data analysis, qualitative research like focus groups, and quantitative research using surveys. Proper sampling techniques and question design are important to obtain accurate and unbiased insights.
“Sampling method indicate, how a sample unit is selected from the sample frame”.
“A Sample is a subset of the population that should represent the entire group”.
“Sampling is simply a process of learning about population on the basis of sample drawn from it”
“Sampling method indicate, how a sample unit is selected from the sample frame”.
“A Sample is a subset of the population that should represent the entire group”.
“Sampling is simply a process of learning about population on the basis of sample drawn from it”
By the end of this presentation you should be able to:
Describe the justification of qualitative Sampling Techniques
Understand different types of Sampling Techniques
This was a presentation that was carried out in our research method class by our group. It will be useful for PHD and master students quantitative and qualitative method. It consist sample definition, purpose of sampling, stages in the selection of a sample, types of sampling in quantitative researches, types of sampling in qualitative researches, and ethical Considerations in Data Collection.
Aslapr market research for entrepreneurs mg irc presentation 09 22-14Mark Goldstein
See latest version (11/19/14) at http://www.slideshare.net/markgirc/ahwatukee-co-c-market-research-for-entrepreneurs-mg-irc-presentation-111914
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation at the Arizona State Libraries, Archives & Public Records (ASLAPR) on Monday, September 22, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition.
Market research and trade data analysis finalRania Habib
This is a simple on hand presentation explaining the process of doing a desk research when wanting to export. Helps you to identify potential markets for your products and gives you a quick and easy approach to market research.
By the end of this presentation you should be able to:
Describe the justification of qualitative Sampling Techniques
Understand different types of Sampling Techniques
This was a presentation that was carried out in our research method class by our group. It will be useful for PHD and master students quantitative and qualitative method. It consist sample definition, purpose of sampling, stages in the selection of a sample, types of sampling in quantitative researches, types of sampling in qualitative researches, and ethical Considerations in Data Collection.
Aslapr market research for entrepreneurs mg irc presentation 09 22-14Mark Goldstein
See latest version (11/19/14) at http://www.slideshare.net/markgirc/ahwatukee-co-c-market-research-for-entrepreneurs-mg-irc-presentation-111914
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation at the Arizona State Libraries, Archives & Public Records (ASLAPR) on Monday, September 22, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition.
Market research and trade data analysis finalRania Habib
This is a simple on hand presentation explaining the process of doing a desk research when wanting to export. Helps you to identify potential markets for your products and gives you a quick and easy approach to market research.
this is an presentation regarding samples in research methodology in qualitative and quantitative approaches . this will be very useful basically this presentation most significant for university students those who are following and learning for the research methodology. in this i have discussed
what is sampling
why samples for research
sampling methods
size of sample
types of sample
advantages of sample
disadvantages of sample
process
sampling frame
time factor
sampling problems...
It is the process of selecting the sample for estimating the population characteristics. In other words, it is the process of obtaining information about an entire population by examining only a part of it.
Sampling - Types, Steps in Sampling process.pdfRKavithamani
Sampling is a technique of selecting individual members or a subset of the population to make statistical inferences from them and estimate the characteristics of the whole population. Different sampling methods are widely used by researchers in market research so that they do not need to research the entire population to collect actionable insights.
Assignment ExpectationThe Assignment is attachedThe pape.docxssuser562afc1
Assignment Expectation:
The Assignment is attached:
The paper will be typed in Times New Roman, Font 12, Double Spaced to answer all questions from the assignment in the attachment. Show the computations, discuss the results, and include references in APA Format in text and listed on a separate page at the end, not included in the 3-4- page assignment.
_________________________________________________________________________________________________
We are using the same company as in the first module. However, you need to consider some additional information..
· One client had indicated that they were interested in purchasing $42,500 worth of products, so the bookkeeper recorded the transaction. However, the client has not actually committed to the purchase.
· The bookkeeper already corrected the sales account. However, the bookkeeper may have made a mistake when computing cost of goods sold. She included total production costs for 2014 and did not adjust the end inventory for the $42,500 worth of units left at the end of the year. The amount of ending inventory was determined using a physical count.
Nybrostrand Company
31-Dec-14
Trial Balance (accounts in alphabetical order)
Debit
Credit
Accounts payable
$ 78,000
Accounts receivable
$ 36,500
Cash
30,000
Common stock
10,000
Depreciation expense
24,350
Cost of goods sold
307,000
Equipment (net of depreciation)
415,000
Insurance
1,400
Inventory
34,000
Long-term debt
127,000
Marketing
4,500
Paid-in capital
50,000
Property taxes
16,900
Rent
28,000
Retained earnings
?
Revenues
586,000
Salaries
78,500
Utilities
6,700
Total
982,850
982,850
Prepare an income statement for the company in a good format. Always include the name of the company and the period covered in the title. Don’t forget dollar signs where appropriate. You do not need to include the balance sheet. Consequently, you will not need all account listed above. How does the income or loss compare to the original income statement? Explain the importance of the matching concept.
Empirical Generalization- A form of inductive reasoning in which a general statement is made about an entire group (the “target population”) based on observing some members of
the group (the “sample population”)
One of the most important tools used by both natural and social scientists is empirical generalization. Have you ever wondered how the major television and radio networks can accurately predict election results hours before the polls close? These predictions are made possible by the power of empirical generalization, a first major type of inductive reasoning that is defined as reasoning from a limited sample to a general conclusion based on this sample.
Network election predictions, as well as public opinion polls that occur through- out a political campaign, are based on interviews with a select number of people. Ideally, pollsters would interview everyone in the target population (in this case, voters), but this, of cour ...
a PowerPoint about research analysis on the diversity of a certain organisms in a specific place and their abundance and environmental factors that could possibly affect their existence in the area
this document also includes the presentation of my group and a comprehensive analysis on lichen life in the baranggay
unfortunately it's not the final research for this paper so all the details are not yet to include tho alot of important information were included so that a general understanding of he topic is expected to be explained very well including all the important details
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. “It is a capital mistake
to develop before
one has data”
Sir Arthur Conan Doyle
3. So what is market research?
Market research can be
defined as the
collection, collation and
analysis of data relating
to the market and
consumption of data.
4. So who uses it?
I know every successful
business, but which
sectors use it most?
5. Spending on Market Research
by Sector in the UK
44%
21%
13%
9%
4%
4% 5%
Manufacturing
Companies
Service companies
Retailers and
wholesalers
Ad. agencies
Public sector
Non-ad. research
agencies
Other
6. So who uses it?
Right so how much do
businesses spend on this?
And do they do it themselves
or get professional research
companies to do it?
7. Market Research Budgets
1 - 2% of company revenue = total budget
of this:
50% - 80%
internally
20% - 50%
externally
85% of British top
500 companies have
internal departments
Outsourced to market
research firms
8. Types of Market Research
By Source
- Primary
- Secondary
By Methodology
- Qualitative
- Quantitative
9. Types of Market Research: By
Source
Primary
Collection of data
specifically for the
task, product or
project.
Secondary
Based on data
previously collected
for purposes other
than the research
(e.g. published articles,
government stats, etc ONS,
mintel, Keynote etc…)
10. Types of Market
Research: By Methodology
Qualitative Quantitative
Type of Question Probing Simple
Sample Size Small Large
Information per respondent High Low(ish)
Questioner’s skill High Low(ish)
Analyst’s skill High High
Type of analysis Subjective, Objective,
Interpretative Statistical
Ability to replicate Low High
Areas probed Attitudes Choices
Feelings Frequency
Motivations Demographics
11. Benefits of Qualitative Market
Research vs Quantitative
Benefit Comment/Example
Cheaper
Probes in-depth
motivations and feelings
Often useful to do before
quantitative research
Smaller sample size
Allows researches to observe (through
one way mirror) ‘real’ consumer
reactions, can understand
Gives the researcher a low time and
cost to gain understanding of what
to probe in larger scale quantitative
research
12. Population
Is simply every individual
that can be included in
the research
This is also known as
the target population
Asking surveying
everyone can be
expensive though
Time = Money
13. Sampling
In most cases it is
impractical to survey
the whole population.
It would be too costly
and too time consuming
to gather and process
the data (information).
Instead researches take
samples of the
population
14. Sampling How?
Samples should be representative, they
should have the same characteristics as
the whole population
If they are not representative then the
results may be inaccurate, wasting time,
money and even influencing bad decisions
15. Example
A survey may be carried out by a food company
to find out how many people would buy a new,
premium priced pizza.
If they only asked pensioners (old people, older
than even Pat) on low incomes, their findings
would most certainly predict less demand /
revenue.
Because the sample did not accurately
reflect the whole population.
This is called Bias sampling
16. Bias sampling
This occurs when an individual or party
already has a preference or favourite with
reference to the questions asked
For example ask Pat what is the best
football team in the UK
Sheffield Wednesday’s Football Club
17. Random Sampling
Every item in the
population has an equal
chance of being chosen.
You could also pull
names from a hat.
This is best suited when
the preferences of the
population are all the
same i.e. not gender
specific
Although never Bias
18. Systematic Sampling
A regular pattern is used to choose the sample.
Every item in the population is listed, a starting
point is randomly chosen and then every x
individual is selected. For example, a mixed
(male and female) class could be listed and
every 3rd
student selected
This is may be unrepresentative if a pattern
exists in the list. For example, every 3rd
student
in the above sample may be a girl.
19. Convenience Sampling
The most convenient sample is chosen
which, for a sample of size sixty, could
mean the first sixty people you meet.
It is highly likely that this sample would be
biased and unrepresentative.
It s cheap
though
This guy did
not even get
out of bed for it
20. Stratified Sampling
Also a random method but the sample is
divided into strata's or segments based on
characteristics
For example spit the population into boys
and girls, or age……
21. Quota Sampling
The population is divided into categories (strata) by age, gender,
social class..., and then a sample is chosen from each category.
The size of each sample is in proportion to the size of each category
within the population.
For example
Year Group Year 7 - 9 Year 10-11 Year 12-13
Number of girls 480 320 100
If I want a sample of 30 girls, I would choose the number of people to take
part from each year as follows:
Year 7-9 480 / 900 x 30 = 16
Year 10-11 320 / 900 x 30 = 11 (nearest whole number)
Year 12-13 100 / 900 x 100 = 3 (nearest whole number)
22. Snowball Sampling
Is a highly specialised
method of sampling. It
involves starting a process
with one individual or
group and using their
contacts to develop the
sample, hence
“snowball”
When this is undertaken via email
this is also referred to as Viral
Marketing or viral research, as
like a virus it start with one person
and spreads. This is a very
effective tool, when used correctly
23. Cluster Sampling
This involves separating the
population into clusters,
usually in different geographic
areas
A random sample is then
taken from the cluster and
thought to be representative
of the entire population
24. Issues to consider in
questionnaire design
Sensitivity of question
Bias in formulation
Cultural issues
Repetition
Respondent motivation
Questioner training
Comprehensiveness
Ease of completion
25. Careful how you ask the
question
Q. Do you approve of smoking whilst
working?
A: No
Q. Do you approve of working whilst
smoking?
A:Yes
26. Market Research: Summary
Market Research is usually an integral part of
understanding innovations - you ignore it at your
cost....
But it must be timely, objective and relevant,
otherwise it is worse than useless, leading you down
the wrong path
So, be involved as far as you can be, especially up
front and don’t let the jargon deter you!
27. Top 10 market research activities
Market Measurement 18%
New Product development/concept testing 14%
Ad or brand awareness monitoring/tracking 13%
Customer Satisfaction (inc Mystery Shopping) 10%
Usage and Attitude Studies 7%
Media Research & evaluation 6%
Advertising developing and pre-testing 5%
Social Surveys for central/local government 4%
Brand/corporate reputation 4%
Repeat customer Studies 3%
Source: BMRA