This document summarizes a presentation on market research for entrepreneurs given by Mark Goldstein of the International Research Center. It discusses what market research is, why it is important, and different types of information sources that can be used for market research, including industry associations, publications, reports, statistics, websites, social media, competitors, customers, and trends. The presentation provides an overview of frameworks and methodologies for gathering and analyzing market intelligence from both primary and secondary sources to inform business strategy.
Concept of marketing by Pranesh Mishra (Brandscapes Worldwide)GetEvangelized
This slide deck was shared by Pranesh Mishra at the TiE Institute Knowledge Series in Mumbai in July2010.
The deck covers some concepts in Marketing targeted towards early stage entrepreneurs.
Related Videos
http://www.youtube.com/watch?v=UsMdP4nkdC0
http://www.youtube.com/watch?v=PpJtQ50t4Vg
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
Concept of marketing by Pranesh Mishra (Brandscapes Worldwide)GetEvangelized
This slide deck was shared by Pranesh Mishra at the TiE Institute Knowledge Series in Mumbai in July2010.
The deck covers some concepts in Marketing targeted towards early stage entrepreneurs.
Related Videos
http://www.youtube.com/watch?v=UsMdP4nkdC0
http://www.youtube.com/watch?v=PpJtQ50t4Vg
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
Market Research is the process of systematically gathering records and analyzing data and information about customers, competition and the market.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
Slides from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior.
Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
Ahwatukee CoC Market Research for Entrepreneurs Presentation 11_19_14Mark Goldstein
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation to the Ahwatukee Chamber of Commerce on Wednesday, November 19, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition and covered market research vs. business intelligence, identifying your value chain and influencers, Internet searching tips & tricks, the deep web and dark web, industrial-strength databases, data analysis & actionable intelligence, dashboards for real-time monitoring, the advent & implications of big data, the developing Internet of Things, social media strategies & metrics, and venture capital/crowdfunding sources.
ASLAPR Market Research for Entrepreneurs Presentation 5/13/14Mark Goldstein
See latest version (11/19/14) at http://www.slideshare.net/markgirc/ahwatukee-co-c-market-research-for-entrepreneurs-mg-irc-presentation-111914
Mark Goldstein of International Research Center presented Market Research for Entrepreneurs at the Arizona State Libraries, Archives & Public Records (ASLAPR) on Tuesday, May 13, 2014 in Phoenix, AZ.
Market Research is the process of systematically gathering records and analyzing data and information about customers, competition and the market.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
Slides from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior.
Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
Ahwatukee CoC Market Research for Entrepreneurs Presentation 11_19_14Mark Goldstein
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation to the Ahwatukee Chamber of Commerce on Wednesday, November 19, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition and covered market research vs. business intelligence, identifying your value chain and influencers, Internet searching tips & tricks, the deep web and dark web, industrial-strength databases, data analysis & actionable intelligence, dashboards for real-time monitoring, the advent & implications of big data, the developing Internet of Things, social media strategies & metrics, and venture capital/crowdfunding sources.
ASLAPR Market Research for Entrepreneurs Presentation 5/13/14Mark Goldstein
See latest version (11/19/14) at http://www.slideshare.net/markgirc/ahwatukee-co-c-market-research-for-entrepreneurs-mg-irc-presentation-111914
Mark Goldstein of International Research Center presented Market Research for Entrepreneurs at the Arizona State Libraries, Archives & Public Records (ASLAPR) on Tuesday, May 13, 2014 in Phoenix, AZ.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Discussion Forum data, sourced from sites like Reddit and other social media platforms, as well other sources of textual information, provides tremendous opportunity for insight and innovation. This presentation focuses on how an analysis of unstructured data can be used to innovate in Life/Health Science organizations
Presentation is about online macro environment and digital marketing environment. Further, market place analysis, SWOT analysis, online market place map, PESTLE analysis, digital economy defined, digital immigrants vs digital natives, innovation vs disruptive innovation, non existing businesses, etc.
Customer Discovery and Market Intelligence - MaRS Entrepreneurship 101MaRS Discovery District
For a business or company to be truly successful, it must be market-driven. Market research involves observing, engaging with and listening to the market, which validates and informs planning, strategy, product and marketing. To make the critical decisions associated with building a new business, entrepreneurs require a solid understanding of the market and customer needs. This lecture will outline the effective use of existing information intelligence, and explain how to solicit and leverage customer input to make better business decisions.
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
This Power Point was created during my 2014 Internship at Essilor of America. This Power point entails my recommendation and implementation plan to redesign one of their division websites.
The Evolution Of Competitive Intelligence Dec09 Finalrotciv
This presentation was part of the conference agenda for London Online in December 2009. It provides a high level overview of the way competitive intelligence analysts have benefitted from the evolving Web. It also provides a brief view of the next area of development, Semantic Search
While more than 50% of mobile phone users in the U.S are smartphone
users according to comScore, most phones sporting a 4G antenna are
pricier than their 3G counterparts. Examining smartphone Web usage
across North America, Chitika Insights found that 4G phones contribute
to about 30% of the total traffic from all North American smartphones.
Within the 4G group, users of newer phones, specifically released after
July 2012, generated 53% of continental 4G smartphone traffic.
eDiscovery Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opport...IMARC Group
The global eDiscovery market size reached US$ 12.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 8.39% during 2023-2028.
More Info:- https://www.imarcgroup.com/ediscovery-market
02092015Thoughts on Researching Companies and Industries.docxjoyjonna282
02/09/2015
Thoughts on Researching Companies and Industries
Conor Vibert Ph.D.
Picture this. You walk into work one day and your boss mentions that an exciting opportunity has arisen that has come of out left field involving a company and industry that your organization is not that familiar with. You will be part of a conference later in the day and all participants are expected to be up to speed as much as possible with the firm and industry in question. In many instances, a key word search using an engine such as Google will give you the information that you need. However this is not always the case. As a result it is often useful to know a few sources of information. The websites of companies host a wealth of information but frequently when we want to understand the behavior of companies, we need to move beyond what the company has to say about itself. The following paragraphs offer some ideas about how to do this.
About Industries
Students may find useful information about companies, organizations, markets, and industries in a number of different online locations.
Biz.Yahoo http://biz.yahoo.com/ic/ and Reuters http://www.reuters.com/finance/global-market-data offer corporate profiles, overviews of industries, lists of companies competing in the same industry that in turn link to profiles, news related to specific industries and companies, financial data, tools for benchmarking financial performance, profiles of corporate executives and directors and information on ownership structures. Along with this, they often identify key regulators and professional and industry associations for each industry. Companies competing in Canadian industries can be found using the key search function found on Industry Canada’s http://www.ic.gc.ca/epic/site/ccc-rec.nsf/en/Home web site.
How might the most recent information about an industry or company be obtained? Why not try the keyword search capabilities of news aggregators found through Google (http://news.google.com) or Yahoo (http://news.yahoo.com).
A number of information sources do a very good job of offering clear descriptions of industries. High Beam Business http://business.highbeam.com/industry-reports, Plunkett Research http://www.plunkettresearch.com/, Value Line http://www.valueline.com/Stocks/Industries.aspx, Statista http://www.statista.com/topics/ and Franchise Help http://www.franchisehelp.com/industry-reports/industry-information/ are free sources but focus primarily on U.S or North American industry overviews and industry analysts. Examples of Porter Five Forces overviews of a dozen industries may be found in The Industry Handbook available from Investopedia http://www.investopedia.com/features/industryhandbook/. The overviews also include key ratios and terms for the industries being examined. Of interest as well is Hoovers. Although a pay service http://www.hoovers.com/industry-analysis/industry-directory/a-z.html, it offers a brief summary paragraph describing the com ...
Présentation du concept de "Market Intelligence" faite aux étudiants du IBI International Trade Executive Programme ce samedi 19 octobre 2013 à Spa Balmoral.
(NB: Certaines planches ont été supprimées ou "nettoyées" pour des raisons évidentes de confidentialité).
Similar to Aslapr market research for entrepreneurs mg irc presentation 09 22-14 (20)
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
Mark Goldstein, Arizona Telecommunications & Information Council (ATIC) Chair presented Arizona Broadband Policy Past, Present, and Future on March 25, 2024 at the Arizona Broadband for All special meeting briefly recapping 35-years of Arizona broadband policy and initiatives.
IEEE Computer Society Phoenix Chapter - Internet of Things Innovations & Mega...Mark Goldstein
Mark Goldstein, President of International Research Center delivered his annual technology deep dive, this year into the Internet of Things Innovations & Megatrends to the IEEE Computer Society Phoenix Chapter (http://ewh.ieee.org/r6/phoenix/compsociety/) exploring the emergent Internet wave, the Internet of Things (IoT), on track to connect tens of billions of new sensors and devices in the coming years. Waves of change are rolling through home, business, government, industrial, medical, transportation, and other complex ecosystems. He examined how IoT will be implemented and monetized creating new business models from pervasive sensor deployments and data gathering as myriad wireless technologies will connect smart spaces at home, at work, and in public space including autonomous transportation accompanied by new privacy and security risks. View to explore IoT’s roadblocks and operational challenges, emerging standards and protocols, gateway and wireless integration, and big data strategies and opportunities bringing you the insight and strategies to leverage emerging IoT opportunities.
IEEE Computer Society Phoenix: Next-Generation Wireless Overview & Outlook 12...Mark Goldstein
Mark Goldstein of International Research Center presented “Next-Generation Wireless Overview & Outlook” to the IEEE Computer Society Phoenix Chapter (https://ewh.ieee.org/r6/phoenix/compsociety/) on Wednesday, December 14 in a hybrid meeting at Grand Canyon University. In it, he explored the next-generation wireless landscape with its underlying emerging technologies, protocols & standards, market trends & opportunities in a deep dive presentation covering all of today's wireless essentials. New spectrum and technologies driven by a rapidly evolving application landscape will be served up in innovative ways through 5G/6G mobile, Wi-Fi 6E/7, CBRS, White Space, mmWave, GEO/MEO/LEO satellite & varieties of LPWAN connecting billions of new IoT sensors & devices spread around smart spaces & enabling autonomous transportation. Explore emerging wireless advances, roadblocks & operational challenges bringing you the insight and strategies to leverage emerging wireless opportunities going forward.
ATIC Engagement with Telehealth Advances in ArizonaMark Goldstein
The Healthcare Leadership Council (HLC, https://www.hlc.org/) held their Redefining American Healthcare Panel on 11/2/22 on telehealth best practices. Arizona Telecommunications & Information Council (ATIC, https://www.arizonatele.org/) Chair Mark Goldstein presented “ATIC Engagement with Telehealth Advances in Arizona” recapping Arizona’s 30 years of progressive broadband and telehealth policy initiatives.
I participated in the Southwest Alaska Municipal Conference (SWAMC) Summit on 3/3/22 in Anchorage, AK on the Broadband Internet Connectivity Panel on behalf of Grant Management Associates (GMA). I delivered this brief Broadband Funding Presentation to kick off the panel discussion. The SlideShare version also incorporates a two page broadband funding summary at the end.
Next-Generation Wireless Overview & Outlook Update 12/8/21Mark Goldstein
Mark Goldstein of International Research Center presented a Next-Gen Wireless Overview & Outlook to the IEEE Computer Society Phoenix (https://ewh.ieee.org/r6/phoenix/compsociety/) on Wednesday, 12/8/21. He explored the next-generation wireless landscape with its underlying emerging technologies, protocols & standards, market trends & opportunities in a deep dive presentation covering all of today's wireless essentials. New spectrum and technologies driven by a rapidly evolving application landscape will be served up in innovative ways through 5G/6G mobile, Wi-Fi 6E, CBRS, White Space, mmWave, satellite & varieties of LPWAN connecting billions of new IoT sensors & devices spread around smart spaces & enabling autonomous transportation. Explore emerging wireless advances, roadblocks & operational challenges bringing you the insight and strategies to leverage emerging wireless opportunities going forward.
PhxMobi Next-Generation Wireless Overview & Outlook Briefing 11/13/21Mark Goldstein
Mark Goldstein of International Research Center presented this Next-Gen Wireless Overview & Outlook Briefing to the PhxMobi Emerging Tech Festival (https://phxmobifestival.com/) on Saturday, 11/13/21. He explored the next-generation wireless landscape with its underlying emerging technologies, protocols & standards, market trends & opportunities in a deep dive presentation covering all of today's wireless essentials. New spectrum and technologies driven by a rapidly evolving application landscape will be served up in innovative ways through 5G/6G mobile, Wi-Fi 6E, CBRS, White Space, mmWave, satellite & varieties of LPWAN connecting billions of new IoT sensors & devices spread around smart spaces & enabling autonomous transportation. Explore emerging wireless advances, roadblocks & operational challenges bringing you the insight and strategies to leverage emerging wireless opportunities going forward.
Mark Goldstein of International Research Center (http://www.researchedge.com/) delivered an Arizona Fintech Innovation & Regulation presentation to an Arizona State University (ASU) Law Class for Professor Gary Marchant on 11/9/21 in Phoenix, AZ. Arizona’s financial technology (fintech) sector is among the most promising and fastest growing in our technology community. There’s a broad and robust fintech community here developing and delivering a diverse range of products and services that have the potential of disruption for traditional financial services companies, supply chain/logistics, the securitization of data, and others blockchain and distributed ledger technology (DLT) applications. Arizona has shown leadership in breaking down regulatory barriers with the potential to inhibit fintech innovation and emerging business models accelerating the use of electronic signature & smart contracts, creating a fintech regulatory sandbox, and most recently a property technology sandbox.
This recent presentation to ASU ShapingEDU Universal Broadband Project team (https://shapingedu.asu.edu/project/universal-broadband-access-us) covers Arizona Broadband Policy: Past, Present, and Future including the rise and activities of the AZBSN COVID-19 Digital Access Task Force (https://www.arizonatele.org/covid19-about.html).
Next-Generation Wireless Overview & Outlook Update 12/9/20Mark Goldstein
Mark Goldstein of International Research Center presented a Next-Gen Wireless Overview & Outlook to the IEEE Computer Society Phoenix (https://ewh.ieee.org/r6/phoenix/compsociety/) on Wednesday, 12/9/20. He explored the next-generation wireless landscape with its underlying emerging technologies, protocols & standards, market trends & opportunities in a deep dive presentation covering all of today's wireless essentials. New spectrum and technologies driven by a rapidly evolving application landscape will be served up in innovative ways through 5G/6G mobile, Wi-Fi 6E, CBRS, White Space, mmWave, satellite & varieties of LPWAN connecting billions of new IoT sensors & devices spread around smart spaces & enabling autonomous transportation. Explore emerging wireless advances, roadblocks & operational challenges bringing you the insight and strategies to leverage emerging wireless opportunities going forward.
Mark Goldstein of International Research Center (http://www.researchedge.com/) delivered an Arizona Fintech Innovation & Regulation presentation to an Arizona State University (ASU) Law Class for Professor Gary Marchant on 11/5/20 in Phoenix, AZ. Arizona’s financial technology (fintech) sector is among the most promising and fastest growing in our technology community. There’s a broad and robust fintech community here developing and delivering a diverse range of products and services that have the potential of disruption for traditional financial services companies, supply chain/logistics, the securitization of data, and others blockchain and distributed ledger technology (DLT) applications. Arizona has shown leadership in breaking down regulatory barriers with the potential to inhibit fintech innovation and emerging business models accelerating the use of electronic signature & smart contracts, creating a fintech regulatory sandbox, and most recently a property technology sandbox.
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Next-Generation Wireless Overview & Outlook 7/7/20Mark Goldstein
On July 7, 2020 I presented a Next-Generation Wireless Overview & Outlook deep dive covering the next generation wireless landscape with its underlying emerging technologies, markets, and trends. I’ve tried to capture all of today's wireless essentials in this brief briefing. Enjoy!
Arizona as an Innovation Hub Update 2/22/20Mark Goldstein
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IEEE Computer Society Phoenix Chapter - Internet of Things Innovations & Mega...Mark Goldstein
Mark Goldstein, President of International Research Center delivered his fifth annual deep dive into the Internet of Things Innovations & Megatrends to the IEEE Computer Society Phoenix Chapter (http://ewh.ieee.org/r6/phoenix/compsociety/) exploring the next Internet revolution, the Internet of Things (IoT), expected to connect tens of billions of new sensors and devices in the coming years. Waves of change will roll through home, business, government, industrial, medical, transportation, and other complex ecosystems. We examined how IoT will be implemented and monetized creating new business models from pervasive sensor deployments, data gathering, and advanced analytics, driving societal transformations accompanied by new privacy and security risks. View to explore IoT’s roadblocks and operational challenges, emerging standards and protocols, gateway and wireless integration, and big data strategies and opportunities in this presentation.
The Autonomous Revolution of Vehicles and TransportationMark Goldstein
This presentation to the Greater Phoenix Mensa Regional Gathering on November 29, 2019 is a detailed overview of the transformation of transportation through autonomous vehicles and the advent of Mobility-as-a-Service (MaaS) on the ground and in the air, including why Arizona is a hotbed for development and deployment, insight into the enabling sensor and communication technologies, and a forward-looking view of societal impact, markets and opportunities. Waves of change will roll through the transportation industry and practices as autonomy ramps up in personal and mass transportation, as well as in logistics/delivery segments. We examine how autonomous vehicles will be developed, deployed and monetized, creating new business models across the transportation sector. Explore autonomous vehicles roadblocks and operational challenges, emerging standards and protocols, connected services and their associated big data strategies and opportunities.
Green Living Magazine - EV & AV Futures Panel Introduction 9/27/19Mark Goldstein
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I introduced & moderated an Arizona’s Fintech Ecosystem & Opportunities Session at the SciTech Institute's Arizona STEM & Innovation Summit on 9/17/19 in Scottsdale, AZ. Arizona’s financial technology (fintech) sector is among the most promising and fastest growing in our technology community. There’s a broad and robust fintech community here developing and delivering a diverse range of products and services that have the potential of disruption for traditional financial services companies, supply chain/logistics, the securitization of data, and others blockchain and distributed ledger technology (DLT) applications. Arizona has shown leadership in breaking down regulatory barriers with the potential to inhibit fintech innovation and emerging business models accelerating the use of electronic signature & smart contracts, creating a fintech regulatory sandbox, and most recently a property technology sandbox. We discussed why Arizona is fintech friendly and heard from some great fintech companies based here.
Autonomous & Electric Vehicles Transform the Urban Landscape Presentation 9/1...Mark Goldstein
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Arizona as an Innovation Hub Update 9/10/19Mark Goldstein
I’ve presented “Arizona as an Innovation Hub” several times and have continued to update the deck to highlight examples here in Arizona of “success by sector” driven by concerted focus, regulatory reform, and an emerging vibrant ecosystem, as well as a detailing the related economic development organizations and resources. This version adds/updates slides on Arizona’s aerospace & defense (A&D) sector, cybersecurity, data centers, smart cities/smart regions initiatives/ecosystems, and autonomous vehicles. There are backup slides with additional details for Arizona’s autonomous vehicles and blockchain/fintech initiatives, as well as an appendix of Arizona technology industry and workforce statistics.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Kyiv PMDay 2024 Summer
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Market Research and Analysis
• What is Market Research?
• Why Do Market Research?
• What Do We Know Already?
• What Do We Need to Know and Who Knows It?
• Industry Information: Associations, Publications,
Market Research Reports, Statistics, and
Government Sources
• Market Ecosystem, Market Segmenting and Sizing,
Target Markets, Demographics, Advertising, and
Trends
• Pulling It All Together, Actionable Intelligence
3. What is Market Research?
Market Research Definition:
The systematic gathering, recording, and analyzing of data about
problems relating to the marketing of goods and services.
American Marketing Association (AMA)
Two main types of Market Research:
Primary Research - Company or its representatives are
involved in the actual data-gathering process such as distributing
questionnaires, telephone or mail surveys, interviews, etc.
Secondary Research - Involves the use of existing data
that has already been created and/or compiled by someone else
and is available in published form.
4. Why Do Market Research?
Start-up Phase
Establish key elements of your business and/or marketing plan
Identify your target audience
Study market characteristics
Select the best location for your business
Identify branding and marketing opportunities
Engage the financial community and potential investors
Expansion Phase
Re-evaluate your customers’ changing needs
Measure advertising efficiency
Identify new markets and new opportunities
Stay abreast of new developments and trends in your industry
Detect and respond to emerging opportunities and threats
5. Market Research Tag Cloud
Source: Digital Research, Inc. (http://www.digitalresearch.com/)
7. What happens in an Internet minute? In 2013, four zettabytes of data were created
by digital devices. In 2017, it is expected that the number of connected devices
will reach three times the number of people on earth.
http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
12. Market Research and Business Intelligence are not
(just) about what competitors and markets are doing.
Marketing tracks it all the time
Management is well briefed on it
News clipping and monitoring largely serves the need
It’s about what competitors and markets will be doing.
You must predict their likely strategies and moves.
How will customers and end-users evolve and change?
What will competitors be doing to your customers?
What will suppliers be doing to your distribution and value chain?
What will alternative technologies change the rules of the game?
What will new entrants and acquisitions do to your industry.
17. Access Needs Vary by User Responsibility
Source: The Yankee Group, September 2001
18. Categories of Business Information
•Open source or public information
•Product, investor and public relations literature
•Open (unclassified) electronic information (i.e. Internet & Usenet)
•Popular & technical journals (hard copy or database)
•“Grey literature” produced in limited quantities for limited purposes
•Open proprietary information
•Legally conducted competitor intelligence
•Reverse engineering of legitimately acquired products
•Closed proprietary information
•Industrial espionage or penetration of regulatory agencies
•Classified information
•Clandestine human or technical intelligence
19. What Intelligence Can Be Obtained
Legally and Ethically?
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CChhaannggeess
CCoommppeettiittoorr
AAccttiioonnss
NNeeww
TTeecchhnnoollooggyy
NNeeww
CCoommppeettiittoorrss
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Source: SCIP
20. Internal Sources Track and Know Pieces of the Puzzle
Sales monitors customer response and competitors in the field
Market research monitors consumer trends and demographics
R&D monitors technology and science
Finance monitors the investment community and M&A activity
Purchasing monitors suppliers’ moves
Everyone follows the company and industry news
22. Information & Support Resources
for Secondary Market Research
Market Research Analysts and Reports
Press Releases
Industry Trade Magazines
Trade Shows and Conferences
Professional and Trade Associations
Hierarchical Directory Sites
Affinity, Community, and Resource Sites
Topical Mailing Lists and Social Media
Ó 2014 - International Research Center
23. The Network Infrastructure Influencer Universe
Trade
Publishers
Network
Infrastructure
Vendors
General &
Business
Press
IT/Telecom
Consulting
Firms
IT/Telecom
Analyst
Firms
Communities Network
Publications
Professional
& Industry
Associations
Component
Manufacturers
Infrastructure
& Services
End Users
Regulatory,
Compliance,
& Market
Trends
Telecom
Providers
& Other
Adopters
Publications
Subsc ribers
Vertical
Portals
Conferences
White Papers
& Webinars
Online
Standards
Members &
Thought Leaders
Social
Media,
Blogs
& UGC
Conferences
Discussion Lists
IT Book
Authors &
Trainers
Source: International Research Center 6/08 (http://www.researchedge.com/)
24. Source: ESOMAR Global Market Research 2013
http://www.esomar.org/web/research_papers/book.php?id=2492
25. Internet Searching
Growth in Internet users and sites continues unabated
Even the best search engines index only a modest fraction of
the open/free web, multiple search engines a little better
Much content is sequestered from general searching
Stuff just too obscure to find
Content deep within sites, foreign country based
Sites and pages come and go quickly - “link rot”
Content & pages marked for robot exclusion
Dynamically created content and page views
Content behind passwords & gateways for subscribers
Proprietary Intranet and Extranet sources
Mixed-model search engines are arising integrating licensed
content with open/free web hits, but learning and using the
Invisible Web is essential to good searching strategies.
26. What Can Be Learned from a Company Web Site
•Product announcements and pre-announcements
•Executive changes
•Facilities openings and closings
•Lawsuits and court rulings
•Job openings
•Suppliers and subcontractors
•Key customers
•Prices and price structure
•Financial results
•Mergers, acquisitions and strategic alliances
•Customer Feedback
•Strategy statements Source: T.W. Powell Co.
33. Magazine & Periodical Sources
Publishers’ sites may allow searching across all of their sources
Niche and vertical portals may carry licensed content streams
Numerous alert services summarize topical stories and point you
back to a multitude of sources
Some are topically-based while others allow user profiles
Topical blogs highlight breaking stories and news
Hundreds of Internet resource lists point to online publication sites
34. Press Releases
Business Wire and PR Newswire still rule
Alternative distribution services are arising
May be an opt-in model with limited coverage
MediaMap & Internet Wire up-and-comers
May primarily reach online or niche publishers
Searching is more difficult unless you know who a target company
uses to distribute their releases through.
Check the company’s web site for current and archived releases..
Rely on media searches to gauge reach and impact
60. Crowdfunding involves obtaining funds for one’s projects from a
multitude of people who pledge or contribute a small amount in order to
attain a certain return on their investment, which may be some level of
equity in a project. The dilemma right now for equity crowdfunding in the
USA is SEC regulation of the entire process and venture capital investors’
potential issues with follow on funding for crowdfunded startups.
You can find an enormous repository of information on all forms of
crowdsourcing at http://www.crowdsourcing.org/, including
crowdfunding at
http://www.crowdsourcing.org/community/crowdfunding/7.
Small Business and Entrepreneurship Council: Crowdfunding & Capital
Access - http://www.sbecouncil.org/resources/crowdfunding/
• Kickstarter - http://www.kickstarter.com/
• Indiegogo - http://www.indiegogo.com/
• fundable.com- http://www.fundable.com/
• getfunded.org- http://getfunded.org/
But now, there is an explosion of readily available information… This is a recent phenomenon…
According to IBM, we create 2.5 quintillion bytes of data
— so much that 90% of the data in the world today has been created in the last two years alone.
IDC report, Extracting Value from Chaos, says that that amount of global digital information created and shared worldwide has grown 9-fold in the five years to 2011 to nearly 2 zettabytes (2 trillion GB), and should quadruple again by 2015
All this data = buyers today are more empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.
Result: 65-90% of buying process is complete when consumer is walks into store/branch/dealer, or contacts sales
Requires deep changes in how we market to consumers.
So, how are we as marketers doing responding to this?