Advanced segmentation in Google Analytics allows users to differentiate and analyze various data forms to improve site performance and conversion rates. Unlike filters, advanced segments can view past data and multiple segments simultaneously, providing deeper insights into user behavior. The document outlines the benefits, setup process, and emphasizes digital jungle's services for optimizing site performance through advanced analytics features.

1. Advanced
Segmenta-on
June,
2013

2. What is Advance Segmentation?
• Advanced
Segments
allows
you
to
separate
and
analyse
different
forms
of
data
from
Google
Analy?cs.
– For
example,
you
can
create
a
segment
that
only
includes
visits
that
resulted
in
a
transac?on.
• Advanced
Segments
allows
you
to
do
many
different
types
of
data
comparison
through
many
types
of
website
variables.
This
helps
you
to
find
any
areas
of
improvement
on
your
site
that
will
help
lead
user
to
conver?ng.

3. Difference Between Advanced Segmentation and Filters
What’s
the
difference
between
advanced
segments
and
filters?
Well,
They
act
in
similar
ways,
but
there
are
some
clear
differences
between
the
two:
– With
Advanced
Segments
you
can
view
data
from
the
past.
– With
Filters
you
can
only
view
data
from
when
you
start
the
filter.
You
can
see
and
compare
mul?ple
Segments
at
the
same
?me,
where
in
Filters
you
can
only
view
one
at
a
?me.
So
why
use
Advanced
Segmenta-on?
It
helps
you
beKer
analyse
different
data
ranges
that
simple
filters
aren't
capable
of
segmen?ng.

4. How To Setup Advanced Segmentation?
• Sign
into
your
Analy?cs
account
• Go
to
the
upper
right
of
the
dashboard
• Click
the
Advanced
Segment
buKon
• Create
a
new
custom
segment
• Click
on
the
type
of
segments
you
want
to
create
• Define
the
Segment
v Include/Exclude
v Dimension/Metric
List
v Containing/Exactly
Matching/Begins
With/Ends
With
v Text
Field
v Combina-ons
Restric-ve
and
Inclusive
• Click
on
the
create
new
advanced
segment
buKon
to
start
the
segmenta?on.

5. Benefits of Advanced Segmentation
Bounced
Visits
– To
single
out
what
type
of
users
have
the
highest
bounce
rate,
and
what
pages
they
visited.
Non-­‐bounce
Visits
– See
what
the
users
that
stay
on
your
site
visited
and
compare
it
to
those
who
bounced
from
the
site
Visits
with
conversions
– See
what
parts
of
your
site
lead
to
conversions
Visits
that
dropped
out
of
the
funnel
– With
this
you
can
set
up
funnels
and
see
where
users
dropped
out
of
the
conversion
process,
and
what
page
they
go
back
to.
Brand
keyword
visits
– This
can
help
you
understand
how
users
who
search
for
your
brand
are
using
your
site.

6. Non-­‐brand
keyword
visits
–
With
this
you
can
see
the
behaviour
of
users
who
come
to
the
site
through
non-­‐
branded
keywords
act
and
compare
that
to
users
that
came
through
branded
keywords.
Visitors
from
Country
X
–
This
segmenta?on
allows
you
to
see
how
users
from
different
countries
use
your
site.
First-­‐-me
buy
visits
– You
can
see
what
paths
first
?me
users
take
before
making
there
purchase.
Return
visit
buys
– This
feature
allows
for
you
to
view
the
behaviour
of
returning
users
and
what
paths
they
take
that
lead
to
conversions.
Benefits of Advanced Segmentation

7. Advanced Segmentation with Event Tracking
This
can
only
be
used
if
you
are
tracking
events
on
your
site.
̶ You
can
create
an
event
for
any
ac?on
on
your
site.
̶ For
example
an
event
can
be
videos
being
played
on
your
site.
• Once
you
have
started
tracking
certain
events
on
your
site,
you
can
segment
them.
• ASer
you
have
defined
events
on
your
site
you
can
use
the
segments
to
observe
user
behaviour
and
find
areas
of
improvement
that
will
lead
to
higher
conversion
rates.

8. Need Help Using and Understanding Google Analytics
Google
Analy?cs
is
not
the
easiest
soSware
to
use
and
understand.
If
you
don’t
know
what
you
are
looking
at,
it
can
be
confusing
and
that
means
it
loses
value
to
you
and
your
site.
What
can
Digital
Jungle
do
for
you:
–
We
will
analyse
the
data
for
you
from
Google
Analy?cs
&
DJ
Reports.
–
We
will
advise
you
on
op?mizing
your
site
to
gain
the
most
performance
from
your
users.
–
We
will
setup
advanced
segments,
filters,
events
and
the
rest
of
the
enhanced
features
for
your
site
to
have
a
full
detailed
outlook
on
your
sites
performance
and
how
to
improve
it.
Come
and
talk
with
one
of
Digital
Jungle’s
many
trusted
consultants
and
see
what
we
can
do
for
you
today!

9. Contact Us
@digitaljunglecn
plus.google.com/digitaljungle
www.dmic.asia
weibo.com/digitaljungle
facebook.com/digitaljunglecn
pinterest.com/digitaljungle
slideshare.net/digitaljungle
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