Aggregates & Average Data Lies. Learn how to Segment and get more meaningful insights.
This Segmentation is SEXY! presentation from the SF GAUGE conference will cover specific Google Analytics Segmentation Tips. Specifically, these three objectives are covered:
1) Why to use advanced segments
2) How to create segments
3) Examples of Applying Segments
BONUS: Segment Setup Examples
25. Dimensions vs Metrics
Categories vs Statistics
Landing Page Bounces
Traffic Source Pageviews
Custom Variable Average TOS
Visitor Type Exits
Browser Visits
Keyword Revenue
Date Goals
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41. Need a little Rocket Fuel?
Regular Expressions Cheat Sheet
Regular Expressions - Credit Jay Taylor
http://www.cheatography.com/jay-taylor/cheat-sheets/google-analytics-regular-expressions/ 41
63. Why no segmentation on some reports?
Due to way data is computed or aggregated for certain
reports, it isn't possible to provide visit-level segmentation
into the data exposed by those reports.
Not currently available for:
• Absolute Unique Visitors
• Keyword Positions
• Goal Flow
• Funnel Visualization reports
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