The Dimensions tab in AdWords allows you to view performance metrics segmented by dimension across account, campaign, or ad group levels. Key dimensions include time (day, week, month, etc.), conversions (conversion types), geographic location, and search terms. Reach and frequency metrics show the number of unique users exposed to an ad and the average number of exposures. Other dimensions include destination URLs, demographics, automatic placements, and call details. The free clicks report measures pre-click interactions like expanding product info or hovering over display ads.

1. AdWords Features
DIMENSIONS TAB FEATURES IN ADWORDS
PREPARED BY BABURAJ DEVI
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2. The Dimensions tab lets you view and segment your
performance by the dimension of your choice
across an ad group, a campaign, or your entire
account.
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3. Time
 Day of the Week – This feature allows to view the performance of your
campaign on particular Day of the week. E.g. 1st Monday v/s 2nd Monday of
the month etc.
 Day – This feature allows to view the performance of your campaign on
daily basis
 Week - This feature allows to view the performance of your campaign
week over week
 Month – This feature enables Month over Month Performance report
 Quarter – By using this feature Quarter by Quarter performance report
will be generated
 Year – yearly performance
 Hour of Day – The Stats shows Hour by Hour performance of the Day .
This feature is used very commonly to see the trend in 24 hours of the day
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4. Conversions
 Conversion Tracking Purpose & Conversion Action Name
Conversion action name" is a segment that enables us to see how many
times each conversion type has been completed .
This feature enable report of the “conversion type” which are original
defined under “Tools and analysis tab  conversions - All conversions
types”. The conversion type triggered when you select conversion
tracking purpose and Conversion Action
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5. Reach and Frequency
Reach is the number of unique users exposed to a particular advertisement during
a specified period of time. Frequency is the average number of times a user is
exposed to an advertisement.
These metrics should be used in conjunction with a campaign's other reported
metrics for an overall picture of performance. Daily, weekly and monthly reach
and frequency data is available for all Display Network CPM campaigns, as well as
Display Network CPC campaigns that are using interest based advertising and/or
frequency capping.
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6. Other features in Dimension Tab
 Destination URL - URL report
 Demographics – Demographic report like age, Gender etc
 Geographic – Geo Report
 Search term – Search Query report
 Automatic Placements – This report gives URLs where our display ads
shown.
 Call Details - Track the call details
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7. Free Clicks
The free clicks report helps you measure interactions that take place before a
click through for video ads, display ads built with the Display Ad Builder,
Product extensions, location extensions, and ads that feature the +1 button.
Knowing how customers interact with your ads can help give additional
insight into how they research and buy online. It also helps you learn what
content keeps their attention and prompts their interactions with your ads.
User interactions The following are interactions users may take with or
around your ads. You will not be charged for these interactions, although you
will be charged for a click through to your website landing page.
Product plus box expansion
Measure how often users click the product extension plus box in your product ads.
Display ad mouse over (1 second)
See instances where users place their cursor over your display ad for 1 second or more. This can
help highlight ads that may keep customers’ attention without an actual click through to your
website. This usually demonstrates an ad that needs a stronger call-to-action for the user.
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8. Thank you
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