The document analyzes and provides recommendations for the website www.zansaar.com, an online portal for selling furniture, home goods, and decor. It discusses the website's competitors, on-page and off-page optimization, taxonomy structure, buying level, backlinks, hosting effects, and recommendations to improve page rank, reduce bounce rate, optimize keywords, and increase links and presence on other search engines.

1. Abhishek kumar
P15FC060
Mark-Hr

2. About zansaar
• Through the meta elements we can conclude that www.zansaar.com is an online
portal dedicated towards selling furniture, cookware, bake ware, glassware, home
decor, world foods. It aims at the above products to be stylish, affordable and
considers it self to be a home store.
Its competitors can be as follows :
1. www.fabfurnish.com
2. www.housefull.co.in
3. www.urbanladder.com
4. www.craftsvilla.com

3. SEO of zansaar
•This shows the degrees of optimization at different search engines.
•The site is targeting organic search as no paid ads were seen.
•A few back links were seen which are good for the website.

4. Optimization types & relevance
• On page optimization :
This is done in the coding of the
website and can be done with
appropriate content & keywords.
This website has an appropriate type
of keywords which can be compared
with the Google Ad words tools. The
content is also authentic.
• Off page optimization :
This can be attained through
appropriate back links and references
citation.
The website has less back links and
references these can be improved by
linking to other websites of the same
paradigm for better page rankings.

5. Website structure & taxonomy :
• What is taxonomy?
It is the hierarchical structuring in a website
• Why do we need taxonomy?
We need to target those people too who reach products by searching
rather than finding. Secondly, it increases or decreases the usage
experience.
• Key considerations in designing taxonomy :
Potentially look at category conversion rates to be determined
Nomenclature
How deep and how extensive?
Sort order options - alphabetically or by popularity

6. Structure of Website
Drill Down Subcategories
Optimum Navigation

7. Structure of website
The lower part of the website provides all links of the subcategories and provides
additional information of the website and other links to the visitor along with links to social
sites. A find-ability navigation technique.

8. Buying level of website
Alike other competitive websites it also shows adequate product descriptions. It also
gives reviews of the product, it asks for delivery site pin code as delivery service is not
present in every location.

9. Back links & page rank

10. Website hosting & effects
The website’s hosting location can affect the website as Google, ever since its
inception, has been striving to organize search results based on relevance – one of
these being the location of where the search originated. In essence, the results
produced by a search in a certain country would prioritize websites located in that
country.

11. Effects & Suggestions
• Server Quality
If the host has a tendency to crowd their servers with many sites and we’re on a shared
server plan, the site’s performance & page speed will definitely be affected.
• Downtime
Changing site locations can result in downtime of 24 to 76 hrs if not done properly. If your
site is down during this period, rankings can be affected. The best way to prevent this is to
have your site still running on the old host while you’re building an exact duplicate on the
new host.
• Changing Website Structure
Google and other search engines have problems when it comes to changes in website
structure. Google may see a restructured site as a new site and this will affect SEO in a
negative manner.
Thus seeing the seo presence, present rank & traffic at zanssar ,change in host location is
not advised.

12. Page analytics
www.Alexa.com Google AD Words
To understand traffic , key words optimization, bidding rates, competition , speed of
website and other statistics regarding the website the following two tools were used.

13. Recommendations
• Improve page rank
• Increase marketing to decrease a bounce rate of approximately 45 %.
• Increase usage of specific keywords to monitor unproductive traffic.
• Increase loading speed for better user experience.
• Increase linking of websites
• Refine searches for www.capricoast.com.
• Increase presence on other search engines like bing.
• Paid Ads could increase exposure to traffic.
• Increase logistics and delivery partners.
• Develop registration system of users to build an e-mail or mobile promotion system.
• More extensive taxonomy can be done for very specific users.
• As the website sells white goods too it can always back link with the players of white goods
industry, to improve back links.