There are a total number of 667 million China Internet users at the end of June 2015 while each region in China faces a different grow rate. This presentation outlines the key statistics for those wanting an overview of the Chinese Internet and Social Media landscape.

1. DIGITAL JUNGLE
CHINESE DIGITAL, MOBILE
AND E-COMMERCE
LANDSCAPE AUGUST 2015

2. DIGITAL JUNGLE
Source: CNNIC (2015)
CHINA’S INTERNET LANDSCAPE
668 million
Internet users
594 million mobile
internet users
Total Population
of 1380 million

3. DIGITAL JUNGLE
TRENDS IN THE DIGITAL SPACE
Up 6%
36 million new users
89% of Chinese
netizens use mobile
technology to access
internet
26.1 hours spent
online per week
Active Internet users Mobile internet usage Time spent online

4. DIGITAL JUNGLE
AVERAGE TIME SPENT ONLINE
Source: China Internet Watch (2015)
Daily internet
usage on PC
Daily internet
usage on mobile
phone
Daily social media
usage on any device
3 hr 45 min 2 hr 46 min 1 hr 43 min

5. DIGITAL JUNGLE
RURAL VS URBAN
473 million 186 million
Active internet
users in urban
areas
Internet
penetration in
rural areas
Internet
penetration in
urban areas
Active internet
users in urban
areas
64% 30%

6. DIGITAL JUNGLE
WEB TRAFFIC SHARE
SHARE OF WEB PAGES
SERVED: LAPTOPS AND
DEKSTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
56%
YEAR ON YEAR
-29%
42%
YEAR ON YEAR
+136%
3%
YEAR ON YEAR
-22%

7. DIGITAL JUNGLE
AVERAGE CONNECTION SPEEDS
3.7 MBPS
32% of fixed
connections are
broadband
FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS
4.7 MBPS
56% of mobile
connections are
broadband

8. DIGITAL JUNGLE
ROUGHLY ONE THIRD OF ALL
CHINESE MEDIA CONSUMPTION IN
2015 WILL OCCUR ON MOBILE
DEVICES

9. DIGITAL JUNGLE
Source: CNNIC (2015)
CHINESE SOCIAL MEDIA USAGE
48% 574 Million659 million
ACTIVE SOCIAL
MEDIA USERS
AS % OF TOTAL
POPULATION
ACTIVE USERS
ACCESSING VIA
MOBILE

10. DIGITAL JUNGLE
SUBCRIPTIONS VS USERS
NUMBER OF UNIQUE
MOBILE
SUBSCRIBERS
TOTAL NUMBER OF
MOBILE
SUBSCRIPTIONS
AVERAGE # OF
SUBSCRIPTIONS PER
UNIQUE MOBILE USER
675 MILLION 1.3 BILLION 1.93

11. DIGITAL JUNGLE
MOBILE PHONE SUBSCRIPTIONS
TOTAL NUMBER OF
MOBILE
SUBSCRIPTIONS
1.3 BILLION
PERCENTAGE OF PRE-
PAID MOBILE
CONNECTIONS
PERCENTAGE OF
POST-PAID MOBILE
CONNECTIONS
79% 21%

12. DIGITAL JUNGLE
MOBILE PHONES BY DEVICE TYPE
SALES OF MOBILE PHONE HANDSETS
IN CHINA – Q1 2015
90%
SHARE OF MOBILE CONNECTIONS IN CHINA
BY ACTIVE DEVICES – Q1 2015
10% 62%
SMARTPHONES FEATURE PHONES
38%
SMARTPHONES FEATURE PHONES

13. DIGITAL JUNGLE
E-COMMERCE IN CHINA GENERATED MORE
THAN US$253 BILLION IN SALES IN THE
FIRST HALF OF 2015 – OVER 10% OF TOTAL
RETAIL SALES DURING THAT PERIOD.

14. DIGITAL JUNGLE
ACTIVITIES ON MOBILE DEVICES
MOBILE PAYMENT SERVICES
276 MILLION
PENETRATION: 20%
ONLINE SHOPPING
(M-COMMERCE)
TRAVEL BOOKINGS
270 MILLION
PENETRATION: 20%
168 MILLION
PENETRATION: 12%

15. DIGITAL JUNGLE
Source: CNNIC (2015)
REGULAR MOBILE ACTIVITIES
19%22%
CHECKED
WEATHER
MADE ONLINE
PURCHASE
USED SOCIAL
MEDIA
CHATTED VIA
INSTANT
MESSENGER
UPLOADED
PHOTOS
20% 20% 20%

16. DIGITAL JUNGLE
E-COMMERCE BY DEVICE IN
LAST MONTH
18%
USED PC FOR
PRODUCT
RESEARCH
BOUGHT A
PRODUCT
ONLINE WITH PC
USED A PHONE
FOR PRODUCT
RESEARCH
BOUGHT A
PRODUCT ONLINE
WITH MOBILE
29% 15% 20%

17. DIGITAL JUNGLE
M-COMMERCE WILL ACCOUNT FOR
HALF OF ALL E-COMMERCE IN
CHINA IN 2015 – UP 85% FROM 2014

18. www.digitaljungle.agency
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