Segments and Filters in Google Analyticss
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This document discusses the differences between segments and filters in Google Analytics. Segments are temporary and allow users to filter historical data to view in reports, while filters are permanent and affect all future incoming data. Filters must be created by an admin and require more care, as they impact everyone's views. The document provides instructions on creating filters in the admin area of Google Analytics and describes how advanced segments can be used to compare channels, devices, locations, and more.
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Segments and Filters in Google Analyticss
- 1. Segments & Filters in Google Analytics Tina Arnoldi 360 Internet Strategy
- 2. Segments Vs Filters SEGMENTS FILTERS Temporary Permanent Historical data Data moving forward Affects your view Affects everyone’s view Anyone can create Done by an admin No harm done Be very careful!
- 3. Creating Filters •Admin area of analytics oView Filters • If you do not have an option to create a filter when you log-in, it is because you are not an admin on the account
- 4. Start in Admin, then go to the right side of your account under View
- 6. • Name your filter • Choose predefined or custom • Exclude • Choose the criteria
- 7. • Name your filter • Choose predefined or custom • Include • Choose the criteria
- 8. Segments Vs Filters SEGMENTS FILTERS Temporary Permanent Historical data Data moving forward Affects your view Affects everyone’s view Anyone can create Done by an admin No harm done Be very careful!
- 9. Advanced Segments • Compare different channels • Examine mobile vs desktop • People in a specific city • Visits from Facebook
- 10. Adding Segments
- 12. Up to four segments at a time
- 16. Create a new one
- 18. Built-in or Advanced Condition
- 19. Edit | Copy | Share | Delete
- 22. SCREEN SHOT OF IMPORT
- 23. Segments Vs Filters SEGMENTS FILTERS Temporary Permanent Historical data Data moving forward Affects your view Affects everyone’s view Anyone can create Done by an admin No harm done Be very careful!
- 24. Q & A Reference: • How to Use Segments and Filters in Google Analytics • http://www.aspe-roi.com/blog/author/tarnoldi/ @TinaArnoldi 360InternetStrategy.com
- 25. Segments & Filters in Google Analytics Tina Arnoldi