This document provides a tutorial on how to use custom filters in Google Adwords. It explains that custom filters allow users to sort through campaign, ad group, keyword, and other data to find specific details and areas for improvement. It then walks through the steps to create a custom filter, including selecting the column to filter, choosing filter parameters, and applying the filter. As an example, it shows how to create a filter to see keywords with a click-through rate over 5% that have generated at least one conversion. In conclusion, it encourages experimenting with different filters to optimize Adwords campaigns.

1. How
to
Master
Google
Adwords
Custom
Filters
Tutorial
By
Digital
Jungle

2. What can I do with Custom filters
ü Campaign
Filters
(Conversions,
conversion
value,
invalid
clicks)
ü Adgroup
Filters
(lack
of
impressions,
lack
of
traffic,
high
cost,
low
conversions,
Low
average
posiAon,
specific
ad
groups)
ü Keyword
Filters
(low
search
volume,
below
first
page
bid,
keywords
excluded
due
to
negaAves,
quality
score)
ü Ad
text
filters
(approval
status,
ad
text
containing
certain
phrases,
desAnaAon
url)
ü Avoid
guess
work
ü Target
specific
areas
of
your
marke@ng
ü Find
weak
and
strong
points
quicker
in
your
campaigns

3. Google Adwords – Custom Filter Practice
Once
you
have
set
up
a
Google
Adwords
account
and
have
begun
tesAng
campaigns,
you
will
want
to
begin
adding
filters
to
find
areas
of
improvement.
This
can
be
confusing
for
many
of
us,
but
don’t
worry
we
will
walk
you
through
some
helpful
techniques
to
use
that
will
help
you
gain
the
most
from
your
Adword
campaigns.

4. So What is the Filter function?
The
filter
funcAon
helps
you
siK
through
data
of
Campaigns,
Ad
groups,
keywords,
content,
and
more
staAsAcal
figures.
You
can
create
your
own
custom
filters
and
save
them
easily.
Simply
put,
you
can
set
up
the
filter
to
see
the
exact
details
your
looking
for
in
a
campaign.
(e.g.
Keywords
that
have
high
costs
but
low
conversion
rates.)

5. How Do I Apply A Custom Filter?
Google
makes
this
feature
very
easy
to
use:
All
you
need
to
do
is:
1. Login
to
your
Google
AdWords
Account
2. Select
the
column
you
wish
to
filter
(campaign,
ad
group,
keyword
or
ads)
3. Click
on
the
Filter
menu
which
you
can
find
siAng
above
your
staAsAcs
table
4. Click
Create
Filter
5. Select
the
parameters
you
would
like
to
filter
6. When
you
have
finished
selecAng
your
parameters,
simply
click
Apply.
7. Finished.
Lets
try
one
together

6. Using Custom Filter
Click
on
Campaign

7. Using Custom Filter
Then
click
on
Keywords

8. Using Custom Filter
Then
click
on
Filter

9. Using Custom Filter
The
filters
you
can
choose
from
are:
•
•
•
•
•
•
Create
Filter
Filter
by
Label
Keywords
below
first
page
bid
Good
quality
but
low
traffic
keyword
All
enabled
keywords
All
non-­‐ac@ve
keywords
Click
on
Create
filter

10. Using Custom Filter
Now
lets
create
our
own
filter
with
keywords.
Lets
choose
a
CTR
of
5%+
and
generaAng
at
least
1
conversion
or
more.
Almost
done…
Step
1
• Put
CTR,
>,
and
5
• Then
it
means
CTR
more
than
5%.

11. Using Custom Filter
Step
2
Add
one
more
filter
by
clicking
Add
another
and
add
Conversion
per
click
Input
the
following
• Conversions
(1-­‐per-­‐click)
,
>
=
,
1
• Then
click
on
Apply.

12. The Results
Now
you
can
see
the
list
of
keywords
that
have
CTR
with
more
than
5%
and
have
generated
at
least
1
conversion.
Play
with
it
and
create
your
personalized
filters!

13. Conclusion
Now
that
you
know
how
to
setup
filters.
Experiment
with
your
campaigns
and
filters
to
find
new
areas
of
improvement
and
setup
new
goals
to
improve
your
SEM
campaigns.

14. Still Confused?
SAll
having
trouble
opAmizing
your
SEM
campaigns?
Contact
Digital
Jungle
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opAmized.
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15. Contact Us
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plus.google.com/digitaljungle
@digitaljunglecn
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www.digitaljungle.com.cn

16. Who is Digital Jungle?
social influence markeAng
agency
specializing
in
Digital
Jungle
is
a
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&
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