Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.

1. 1
Social Marketing 101:
For Business

2. Every business owner
must be a publisher
2
Build A Tribe Not Sales
Build Your Personal Brand

3. Who are you?

4. Who is Ramon?

5. Help small business
grow through
marketing,
technology and
hustle best
practices.

6. 4x Entrepreneur,
Speaker and
best selling
author

7. FBI Citizens Academy Graduate

13. 13
@ramonray @scorsmmc

14. 14
ramonray.com

15. Why social content marketing?
•People are searching for
entertainment or information
•People are connecting (engaging) with
each other (news, funny videos, etc)
15

16. Conversation Marketing
16
Education vs Sales

17. Every business owner
must be a publisher
17
Build A Tribe Not Sales
Build Your Personal Brand

18. 18
Money will come after you build your
brand, build your tribe and add value

19. 19
Convert tribe members to customers.

20. Marketing Automation “CRM”
20
Marketing Plan
Sales Plan

21. 21
Use Social Media for Insight on
Your Market & Customers

22. 22
Listening posts….
•LinkedIn Groups
•Twitter Hashtags and Trending
•Facebook Social Graph
•Instagram, Pinterest Engagement

23. 6 Social Content Best Practices
23

24. 1: Give, Give, Give, Take
24
More Value Wins Every Time

25. Lowes fix in Six
25

26. 2: Good Headlines
•Short
•To The Point
•Descriptive
•Search Engine
Friendly
26

27. 3: Be Responsive
27

28. 28
4. Your content should
be engaging.
Should catch the eye.

29. 29

30. 30
HAVE FUN
WITH YOUR
CONTENT

31. 5: Tell a Story
31

32. 32
https://www.youtube.com/watch?v=dxZu-6jewL4
Extra, gum commercial

33. 33

34. 6: Babies do not
belong as profile
images

35. 35
7: Mobile Rules – 3” + Screen

36. 6 Story Ideas
1. Your customers
2. Your industry
(news, best
practices)
3. Your community
4. Your products and
services
5. Thought
leadership (advice,
inform, educate)
6. Personal tidbits
(gently)
36

37. The Power of
Audio and Video
37
Humanize Your Brand.

38. 38

39. 39
http://bit.ly/firemansavescat

40. 40

41. Live Streaming - VIDEO
41

42. 42

43. PAID advertising on social media
43
1. Fail/Succeed Fast
2. Quickly gain insight
3. Test advertising copy and offers
4. Leads/Sales/Follower
5. MEASURE, MEASURE, MEASURE…

44. Hiring Social Content Expertise
44

45. Social Expert Hiring Tips…
1. Don’t hire because you can’t do it.
2. Don’t hire because you don’t have the time
3. Interview several people, get referrals
4. Agencies vs Consultants
5. Is Your Expert LISTENING to YOUR needs
6. Is Your Expert an Expert or an Illusionist
7. Social Production, Marketing and
Advertising Are Different
45

47. Text the word
“ramon”
480-428-4150

48. 4 Deceptively Easy Ways To
Social Content Marketing &
Education Success
48

49. Frequent
Relevant
Engaging
Analytics
49

50. 50
The ONE Secret to Social
Success…

51. Take Baby Steps
51
Don’t Wait for Perfect
Be Yourself

52. Conversation
Marketing
52
Sales
Education

53. 53
Social Marketing 101:
For Business

54. 54
Sales is Out.
Content Education Is In.
How to build your brand, make sales and engage
customers with social content marketing