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LET THERE BE SIGHT 
HOW TO FIX YOUR 
MARKETING BLIND SPOT
3 reasons marketing is harder than ever
1. Competition for attention has 
skyrocketed
my facebook feed (and yours) is a 
combination of personal and 
professional relationships 
a message from a friend
a message from a company
a message from a family member
a message from a company
You are competing for attention against 
people we actually love
You are competing for attention against 
people we actually love 
and that’s incredibly difficult for marketers
2. Marketing and customer service are 
co-dependent
the customers always write
Every customer is a reporter now
3. Marketers are blind to customer 
needs
We are surrounded by data, yet we are 
starved for insights
The people who know what customers 
really want: 
! 
SALES 
OPS 
CUSTOMER SERVICE
The people who know what customers 
really want: 
! 
SALES 
OPS 
CUSTOMER SERVICE 
(not marketing)
Ask yourself this question…..
How much time do you spend talking to 
customers?
How much time do you spend talking to 
the people who spend their time talking 
to customers?
No great customer insights will be 
discovered from behind a desk
Reach out to the people who are 
ALREADY PAYING YOU
Great things happen when you move 
past data and start to find insights
300,000 downloads for 
this app from Vanderbilt 
University Medical 
Center that provides 
real-time lightning 
warnings f...
24.7% sales increase for IKEA in Montreal 
when conversations with customers 
yielded an insight that they needed boxes 
t...
As marketers, we think we’ve seen it all, 
but usually we’re blind to 
customer needs
@JAYBAER #OUTREACHMARKETING 
READY TO OPEN 
YOUR EYES?
jay baer 
ConvinceAndConvert.com
How to fix your marketing blind spot
How to fix your marketing blind spot
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How to fix your marketing blind spot

Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.

How to fix your marketing blind spot

  1. LET THERE BE SIGHT HOW TO FIX YOUR MARKETING BLIND SPOT
  2. 3 reasons marketing is harder than ever
  3. 1. Competition for attention has skyrocketed
  4. my facebook feed (and yours) is a combination of personal and professional relationships a message from a friend
  5. a message from a company
  6. a message from a family member
  7. a message from a company
  8. You are competing for attention against people we actually love
  9. You are competing for attention against people we actually love and that’s incredibly difficult for marketers
  10. 2. Marketing and customer service are co-dependent
  11. the customers always write
  12. Every customer is a reporter now
  13. 3. Marketers are blind to customer needs
  14. We are surrounded by data, yet we are starved for insights
  15. The people who know what customers really want: ! SALES OPS CUSTOMER SERVICE
  16. The people who know what customers really want: ! SALES OPS CUSTOMER SERVICE (not marketing)
  17. Ask yourself this question…..
  18. How much time do you spend talking to customers?
  19. How much time do you spend talking to the people who spend their time talking to customers?
  20. No great customer insights will be discovered from behind a desk
  21. Reach out to the people who are ALREADY PAYING YOU
  22. Great things happen when you move past data and start to find insights
  23. 300,000 downloads for this app from Vanderbilt University Medical Center that provides real-time lightning warnings for youth sports coaches. This was built only after conversations with those coaches yielded the insight about lightning concerns.
  24. 24.7% sales increase for IKEA in Montreal when conversations with customers yielded an insight that they needed boxes to move apartments successfully
  25. As marketers, we think we’ve seen it all, but usually we’re blind to customer needs
  26. @JAYBAER #OUTREACHMARKETING READY TO OPEN YOUR EYES?
  27. jay baer ConvinceAndConvert.com

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