Outbound or smile and dial sales simply doesn't cut it anymore. There are faster, most effective and powerful ways to sell.

1. Evolution of Sales
The Evolution of 21st Century Sales

2. 2
Evolution of Sales
THE DAWN OF THE DIGITAL AGE,
Inbound Marketing
Along with the explosive growth of
information accessibility, has forced
the evolution of the sales process. With
it came the rise of a new way to market
and attract clients – it’s popularity and
effectiveness are undisputed and all
major brands are scrambling to update
their sales & marketing tactics.
THIS NEW APPROACH TO SALES IS KNOWN AS

3. 3
Evolution of Sales
WHAT IS
INBOUND MARKETING?

4. 4
Evolution of Sales
Inbound Marketing
is a holistic, data-driven, content-centric approach to marketing that
attracts individuals to your brand and converts them into lasting
customers.
INBOUND MARKETING?

5. 5
Evolution of Sales
The New Reality
The Old Playbook is Broken
86%
Skip TV Ads
91%
Unsubscribe
From Email
44%
Never Open
Direct Mail
200M
On the Do Not
Call List

6. 6
Evolution of Sales
The New Reality
People Hate Being Interrupted
Interruption marketing (Outbound Marketing) isn’t effective anymore.
70-80% of online users ignore paid ads,
focusing on the organic results

7. 7
Evolution of Sales
The New Reality
Your Audience Has Taken Control
89% of buyers conduct online research during the
B2B or B2C research process
71% begin with a general search query
57-70% of the buying process is complete before a
buyer contacts a supplier

8. 8
Evolution of Sales
Your Only Solution
Join Your Customers!
A staggering 87% of B2B buyers choose a solutions provider that “provided
ample content to help them through each stage of the decision-making
process”

9. 9
Evolution of Sales
Your Only Solution
Adopt Inbound Marketing
Create content breadcrumb trails that target your ideal audience. By
providing value-driven content that provides solutions for your customer’s
pain point, you will;
• Establish brand awareness
• Create brand authority
• Build trust & credibility
• Stay top of mind

10. 10
Evolution of Sales
An Inbound Solution
You Can’t Ignore the Data
Inbound creates 54% more leads than outbound
marketing
Inbound leads cost 61% less than outbound
Outbound has an average closing rate of 1.7% vs.
Inbound with a 14.6% close rate

11. 11
Evolution of Sales
Not so Fast
Top 4 Challenges w/ Inbound Marketing
Tracking ROI
Identifying the Right Technologies
Training Your Team
Comprehensive Strategy1.
2.
3.
4.

12. 12
Evolution of Sales
Why You Need Sales Enablement
Sales Enablement –the Missing Link
Processes, practices, technologies & tools that improve the performance
and productivity of a sales organization. It enhances the ability of a sales
team to increase revenue via sales.
What is Sales Enablement?

13. 13
Evolution of Sales
SCHEDULE A FREE CONSULTATION TODAY!
Sales made easy. Find out
how today!
ENABLE SALES WAS BUILT TO HELP COMPANIES
IMPLEMENT THE MOST EFFECTIVE SALES & MARKETING
PROCESSES TO INCREASE SALES REVENUE.
Your sales can be better and we can
help identify how you can improve
immediately.
CLICK HERE TO GET
STARTED