29 Amazing Quotes About Content
Marketing “

Welcome! NewsCred’s Strategy Team helps
brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. ! In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same. ! Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com. ! - Michael Brenner, Head of Strategy, NewsCred

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Content Marketing is all the
Marketing that’s left. Seth Godin ” “

We need to stop interrupting
what people are interested in and be what people are interested in. Craig Davis Former Chief Creative Officer J. Walter Thompson ” “

Behind every tweet, share and
purchase, there is a person. Care more about the person and less about the share. Shafqat Islam CEO Newscred ! ” “

If great content is the
hero, then banners are the villain. Michael Brenner Head of Strategy Newscred ” “

Banners have 99 problems and
a click ain’t one. Scott Sorokin Chief Strategy Officer Razorfish ” “

Marketing used to be about
making a myth and telling it. Now it’s about telling a truth and sharing it. Marc Mathieu SVP Marketing Unilever ” “

What really decides consumers to
buy or not to buy is the content of your advertising not its form. David Ogilvy ” “

Marketing is too important to
be left to the marketing department. David Packard ” “

The buyer journey is nothing
more than a series of questions that must be answered. Analyst Firm IDC ” “

What helps people, helps business.
Leo Burnett ” “

Advertising in the final analysis
should be news. If it is not news, it is worthless. Adolph Ochs Former Owner The New York Times ” “

Content is king. Bill Gates
” “

Market like the year you
are in. Gary Vaynerchuk ” “

Behind every piece of bad
content is an executive who asked for it. Michael Brenner ” “

Content Marketing is a commitment
not a campaign. Jon Buscall CEO Swedish Agency Moondog Marketing ” “

Either write something worth reading
or do something worth writing about. Benjamin Franklin” “

You need to create ridiculously
good content –content that is useful, enjoyable and inspired. Ann Handley ” “

Google is the new corporate
homepage. Jeremiah Owyang Founder Crowd Companies ” “

Traditional marketing talks at people.
Content marketing talks with them. Doug Kessler Creative Director / Co-Founder Velocity Partners ” “

The aim of marketing is
to get and keep a customer. Peter Drucker ” “

Your brand is not what
you sell. John Iwata SVP Marketing & Communications IBM ” “

Content builds relationships. Relationships are
built on trust. Trust drives revenue. Andrew Davis ” “

Content is the reason search
began in the first place. Lee Odden Founder Toprank ” “

Content is king, but
distribution is queen …and she wears the pants. Jonah Peretti CEO Buzzfeed ” “

When creating content, be the
best answer on the internet. Andy Crestodina Co-Founder Orbit Media ” “

The best marketing doesn’t feel
like marketing. Tom Fishburne Founder and CEO Marketoon Studios ” “

Brands need to take the
phrase ‘acting like a publisher’literally. Dietrich Mateschitz CEO RedBull ” “

Content marketing represents the gap
between what brands produce and what consumers actually want. Michael Brenner” “

Connect with your audience through
stories people love. Shafqat Islam” “

Thank you! Ready to create
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