Store General Manager - Store 1064 Mt Juliet JobBest BuyDate .docx

Store General Manager - Store 1064 Mt Juliet Job
Best Buy
Date: Feb 16, 2013
Location: Fayetteville, NC, US
Store General Manager - Store 1064 Fayetteville
Job Number: 13000000OO
Description
At Best Buy, retail is a business that requires constant
innovation, new ideas, new ways to delight our customers and
new ways to work together. To meet the unique product and
service needs of our customers, our stores and operating models
are being transformed to shift our focus from product-centric to
customer-centric - a move that poises Best Buy to truly offer the
entertainment and technology solutions that meet our customers'
needs, end-to-end.
Best Buy Store General Managers are responsible for managing
a Best Buy store, end-to-end, within the standard operating
platform (SOP), to maximum sustainable profitability, within
the Integrated Frame (Employee, Customer, and Shareholder)
and through the company Values. The Store General Manager
directly manages and develops the Assistant Manager team and
provides leadership to their entire store team and in their
market. As Best Buy's store-based executive, ensures that no
customer is ever left unserved, or underserved.
Key Responsibilities:
- Leads store's employee engagement and development efforts,
ensuring that employees are valued, safe and feel empowered to

serve their customers and create their futures at Best Buy. Is
responsible in partnership with district leadership for recruiting
and hiring world class employees and casting them into
appropriate roles, ensuring that they are fully trained, and are
empowered to serve their customers.
- Analyzes store's performance indicators against company
business strategies and goals and leads Assistant Manager team
to develop plans to improve the business in partnership with
district leadership
- Conducts regular store meetings, attends District/Territory
meetings, participates in special projects/initiatives as assigned,
and performs other duties as assigned.
Basic Qualifications:
- High school diploma or equivalent
- 3 years retail supervisory/management experience
Preferred Qualifications:
- Associates or Bachelors Degree in Business Management or
Marketing
- 2 years budget responsibility experience
- 2 years sales related experience
Job: Retail Management
Primary Location: United States-NC-Fayetteville
Organization: Best Buy US Retail
Job Posting: Feb 22, 2013

Name
Address Line 1
Address Line 2
Phone: ###-###-####
WORK HISTORY
Garden Center Supervisor
(22 Jan 2011-Present)
Ft Bragg South Post Main Exchange
· Ensures employees have required training
· Discusses performance evaluation with employees
· Works with manager to plan specials, events, and coordinate
store projects with employees
· Works with reports such as 52 Weeks No Sale, Negative On
Hands, and Worldwide % Majority
Cashier Cage (23 Jan
2010- 21 Jan 2011)
Ft Bragg North Post Main Exchange
· Responsible for counting, balancing, and reconciling all
register tills used during the day
· Separates paper work and sends each to the right receiver
· Submits deposit for the store
PowerZone (07 Sep
2008-22 Jan 2010)
Ft Bragg North Post Main Exchange
· Used salesmanship and courtesy to sell specialized
merchandise
· Researched products both available and unavailable at AAFES
to answer customers’

questions and recommend the right product or solution for them
· Collaborated with Customer Service associates in exchanging
customers’ returns, or
offering quick troubleshooting tips to the customers in an effort
to reduce returns
· Various other tasks, such as stocking and cleaning the sales
floor, setting up displays, and loading merchandise into
customers’ vehicles
24 Hour Shoppette (1 June
2008-06 Sep 2008)
Ft Bragg Smoke Bomb Hill
tinual basis for 7-8 hour shifts
maintaining speedy checkout to keep
lines flowing
shift
·
Charley’s Grilled Subs (11 Dec
2007-31 May 2008)
Ft Bragg South Post Main Exchange Shopping Center
· Operated a cash register, grill, and topping station on a daily
basis.
· Took orders and prepared food in a timely fashion, cooking
food to customers’
satisfaction
· Responsible for clean up after closing
EDUCATION
123 Academy School

Fayetteville, NC
ADDITIONAL ACTIVITES
CCD Volunteer: Volunteered as teacher assistant every Sunday
(2002-2005)
CyberScholar.com: Online product training. Gained CyberStar
Status (complete certain
number of product training modules every month) for September
2008 through Jan 2010
Science Olympiad: Member
(2000-2001)
Mathcounts: Member
(2001-2002)
Beta Club: Member
(2001-2003)
Senior Beta Club: Member
(2003-2006)
Drama Club: Participated in 6 plays
(2005-2006)
All County Band: Auditioned and won position in County Band
for 7th-8th grade
(2000-2002)
All District Band: Auditioned and won position in District Band
for 7th-8th grade
(2001-2002)
Student A. Resume
1000 Spring Garden Drive
Greensboro, NC 27215
336.XXX.XXXX [email protected]
Objective Job title at Company X

Education
The University of North Carolina at Greensboro
Bachelor of Science in Business Administration
December 2011
Related Courses: Management, Communications, Economics,
Mathematics,
Accounting, Finance, Marketing, English, Information Systems
Management
Customer Service Experience
Southbound Sandwich Works, Burlington NC
Cook/Cashier/Manager February 2004 – October 2007
-worker relations, as well as basic
fundamentals for strong work ethic.
e hours,
employee schedules, and
employee conflict.
conflict efficiently.
TastyServing Grill, Greensboro NC
Server October 2007 – January 2009

d public speaking skills.
-worker relation skills.
s.
Server, Outback Steakhouse, Greensboro NC , January
2009 – Present
polite.
Skills
Comment [h1]: Be sure your name has the
‘right’ balance – not too big or small. Too big =
arrogance, too little = under-confident
Comment [h2]: Made smaller – info not

persuasive
Comment [h3]: Pursuing an occupation in
marketing.
Comment [h4]: Delete (UNCG)
Greensboro, NC
Comment [h5]: Bold your degree not where you
got it from
Comment [h6]: No value to reader - instead…
Concentration: Business Studies
Comment [h7]: Don’t underline – it’s clutter
Indent under Ed
Comment [h8]: redo
Comment [h9]: Feb – use three letters for all
dates
Comment [h10]: Bullets are about your
contribution not what you received!
Comment [h11]: Bullets to one line
Why are the bullets so different from here and then
below?
Comment [h12]: Bold the job titles
Comment [h13]: Takes up too much valuation
space like this
Comment [h14]: Again, bullets are to be about
what you contribute NOT what you received.

Comment [h15]: What does this mean?
Comment [h16]: Detail when and what the
achievement was – no blanket statements
Comment [h17]: Redo like this for persuasion
Comment [h18]: These are about what you’ve
received (mostly). The bullets are to be about
your contribution
Comment [h19]: No claim – tell the specifics.
Comment [h20]: Again, a claim. Vague and
abstract
Communication
Computer: Microsoft Office 2007 (Word, Excel, PowerPoint)
Public Relations
Language: Spanish (read and speak partially)
Reliability
Professionalism
References: Available upon Request
Comment [h21]: Resume is facts not opinion
Comment [h22]: Not attractive
Conversational?

Comment [h23]: NO
** References available upon request**
Template: Persuasive Application Letter
(You are required to use this format. And too, be sure you read
the page on Persuasive Job Search Organization. )
_____________________________________________________
______________________
Your Name
Your Street Address
Your City, State & Zip
Date
Contact’s Name
Contact’s Job Title
Contact’s Company Name
Contact’s Street Address, Suite #
Company City, State, Zip
Dear Mr./Ms. Contact,
The first paragraph connects to purpose – tell the reader why
you’re contacting him/her and how you came to know of the
position. This statement is to be quick & simple and catchy. A
last line is to give a brief synopsis of who you are and why you
want the position framed towards the audience – not you, maybe
name 3 body point items.
Item one – topic sentence – use the same word that you spoke as
the intention (that’s being in integrity). And a couple of
sentences that tell the story of evidence. Use Emotional Word
Pictures for persuasion.

The final paragraph (of usually two-three sentences) is a cordial
exit, a request for an interview, and your contact information.
(Write nearly a full-page.)
Sincerely,
<Signature>
Full Name
Basic Application Letter Construct
5 Paragraph Letter Format
*I want the job. Thesis statement & set up points 1, 2, 3.
Topic sentence. Supporting evidence.
*I request an interview. You may reach me at….

While there are multiple ways to approach writing an
application letter, we focus on the 5 paragraph Letter
construction and I expect your work to be in the 5 paragraph
construct.
You need an introduction that states you want the job. You
need a body that describes how you have the ‘things’ they
require and conclude with asking for an interview and offering
your contact information. The next three slides offer more
details on the sections.
1
Application Letter Construct
Introduction –
State you’re apply for the job
If possible state some-kind-of connection to the organization
State a summary sentence (thesis)

Spark interest. Create curiosity.
Audience-centered attitude
The introduction of an application letter is as important as all
other first impressions. Remember, they are feeling you as they
read, so create the experience through your words that you want
them to have.
In the intro,
Be direct (remember that means telling upfront what you want
– your purpose). State the job and your interest. Saying what
you want in an assertive manner demonstrates confidence.
If you have a connection with that organization, talk about that,
but be every-so-brief.
State a summary sentence – All communications need a thesis
statement. And in that thesis statement inform the reader

regarding specific focus – preview the 3 items you will detail in
the body.
Create curiosity. Build their interest in you the way you
language.
Remember, once again, I tell you – be audience-centered. It’s
about your contribution, not you.
Oh, and, this paragraph is NOT to be the longest one on the
page. Typically it the second smallest with the conclusion
being the smallest.
2
Body
Choose your points by studying the advertisement and selecting
the top three requirements. Write to how you have these three.
Be thinking:
How do I set myself apart?

The key to getting called for an interview is in the connection
you make in your letter. The winning strategy is to understand
your employer’s top 3 qualification requirements and write to
those items. Here’s how.
Study their advertisement. What requirement did they list first?
That is a powerful indicator of what they see as most important.
Second, look for the patterns…what did they say over and over
in differing way. Study the solicitation till you pick the top
three requirements. These are the three you will write to in
your application letter. That is audience-centeredness.
I want to tell you about two successes this past fall. One of my
business communication students asked me to help him apply
for an internship. We’ll he, at this point, has been with me two
terms so he knew a lot already. But we sat down twice and
worked on his documents. Turns out he had 4 opportunities to
apply to. He told me two weeks later, that all four asked him
for an interview and all four offered him a job. How great is
that. He had his pick and choose the internship that offered him
an international experience. Awesome. We’ll the good news,
does not stop here.
At the same time, another student asked me to work more on his
resume and application letter as he too had an internship to
apply to. When I sat down with him, I saw it was the same
initial internship as my other student. I worked with him too
create his best documents as well. I did not tell him I knew one
of his competitors. Turns out they offered him the internship
too, and he accepted.

I am here to tell you, know what they are looking for and
demonstrate how you can deliver this requirement.
3
Conclusion
Ask for an interview. Give your contact information.
End on a positive, forward-looking note.
The Conclusion
It’s simple - ask for the interview and give your contact
information with a goodwill statement. You want to make it
easy for them to find you.

4
How to Write a Persuasive Application Letter
Business Communication, MGT309
University of North Carolina at Greensboro
Writing that Works (2010). Oliu, Brusaw, & Alred
Thank you.
5
How to Write a Persuasive Application Letter

Hello Class: Welcome to the presentation on ‘How to write a
persuasive application letter.’ The purpose (direct) of an
application letter is to get the reader to read your resume. The
purpose of the resume is to get them to invite you to an
interview.
Let’s talk about the dos and don’ts of an application letter –
also called a cover letter.
1
Application Letter
Be audience-centered!

As you know, at this point, it’s all about the audience - about
who is reading the document and how they understand you.
You need to language to that brain – that filter – that
perspective.
A frequent mistake in crafting an application letter is in talking
too much about self…no I did this and I did that. Well, this
letter is really not about you, it’s about your contribution. Its
about how you can contribute to the organization to help the
organization be better. Its quite an important distinction to
make when you write.
2
Application letter

Do’s
Address the letter to a person
Know the values (corporate culture) of the organization
Show your personality – carefully
Be straightforward and fact-based, positive and upbeat
Be specific
Here’s a list of Do’s.
One – address the letter to a person. Show the organization that
you have the fortitude to ‘figure out’ to who address the
documents to. Look at the company’s website directory. You
can call the company and ask. If you cannot find out who to
address the document, be more sophisticated than ‘to whom it
may concern.’

Two – connect to the organization on their values. Study the
advertisement to discover what is really important…Identify the
top three and then talk about those 3 times as the 3 body points
in your letter.
Three – The reader wants to know who you are; they are
anticipating working with you. Let them know you, but
carefully. Remember, create your personal brand.
Four – In your describing yourself, be honest and
straightforward. Stay positive.
Five – Be specific. Vague or blanket sentences don’t tell you
story. Remember to tell your persuasive story. Be specific.
3
Do’s
Write shorter email cover letters
Use a friendly, conversational tone
Good word choices
Fill most of the page – not too short or too long
Follow protocol in delivery
Be error free
Application letter

Do’s
Write shorter email cover letters. Keep the reader from having
to scroll to read your message.
Write in conversational style – not formal or informal. Write to
the middle. Sometimes, you want to research. If it’s a very
formal organization, as in the case of a lawyer’s office, political
office, you might want to use formal language.
Be smart about your word choices. Use words that connect to
the reader. Use words that their brain can see or feel (the way
you want them to see and feel). They are called emotional word
pictures.
In a letter (not email), fill most of the page. A letter too short
communicates that you don’t have enough to say (even though
that may not be true).
Demonstrate that you can follow directions from the beginning
by following protocol in delivery – if they say email – email, if
they say mail it, mail it.
And of course, proofread till it’s error free.
4
Application Letter
Don’ts
Restate your resume
Write too much
Write too friendly or cutesy or with passive voice

Don’ts
Restate your resume. You insult your reader by reading to
them. Tell them additional information.
Don’t write too much. Too much self-disclosure is
uncomfortable to them. And, by the way, too little causes
distrust.
Stay in business tone – not too friendly or cutesy or passive.
Show your confidence.
5
Making Your Resume Persuasive

Hook, Salting &
Emotional Word Pictures
One of my favorite books is “Mentored by a Millionaire” by
Steven Scott. And according to Stephen Scott, there are three
components of a persuasive message. The hook, salting and
emotional word pictures. Let’s talk about these three items.
2
Hook
A great hook successfully takes your mind out of the past or
future and hooks you right into the moment and into the
conversation. Now I’ve got your attention.
Steven Scott tells this story in his book to help us understand a
hook.
Two neighbors were outside in their backyards. One was
moving the grass and his wife was in the kitchen fixing lunch.
He could smell the hamburgers cooking over the smell of fresh
grass. The other was preparing for a fishing trip; he was

testing his fishing gear and practicing his casting. In one
particular cast, the line and hook went over the fence and
hooked the other neighbor, the one moving his grass, in the
nose….OUCH. Now, where is his lawnmower…who knows,
right, at this moment all he cares about is the hook in his nose.
………….That’s a HOOK. Bring them present…to the
moment…to you.
3
Salting
Ever heard, “You can lead a horse to water, but you can’t make
him drink?” Scott says, that you can make him drink.
Just feed him a few oats beforehand and put lots of salt on the
oats. Why? Because salt makes you thirsty!
4
We are aware that our attention naturally waxes and wanes. The
purpose of salting is to keep our audience-members’ attention
by creating curiosity or by creating a feeling or sense of
anticipation in the listener.
An emotional word picture is a word, a statement, or a story
that creates an instant picture in listener’s minds that clarifies

what you are trying to say and implants a feeling into their
emotions.
5
We connect with one another using words, so use words the
other best understand (which means you need to understand
them aka audience-centeredness). Use words to create pictures
and stories. Here’s a list to help you in selecting effective
languaging.
Passions, hobbies, interests of the other person
Memorable events or current events
Everyday objects of familiarity to them
Nature images
Imaginary stories
6 Principles
Robert Cialdini wrote Harnessing the Power of Persuasion, for
Harvard Business Review, and in the article he detailed 6
principles of persuasion. Let’s talk about these principles so
you can apply them to your writing.

6
Liking –
People like those who like them.
Action: Uncover the real similarities and offer genuine praise.
Win friends
People stand physically closer to one another after learning they
shared political beliefs & social values.
Establish the bond early and it will carry you forward.
We are social animals. We want to be liked and we want to like
others. Steven Scott says the same thing differently – he says
we want to love and be loved. This desire of life impacts our
decision-making.
Think of how you can language using the principle of liking.
7
Reciprocity –
People repay in kind.
Action: Give what you want to receive.
Smile at someone, watch them smile back.
Managers can elicit the desired behavior from coworkers &

employees by displaying it first. Whether it’s a sense of trust, a
spirit of cooperation, or a pleasant demeanor, leaders model the
behavior they want to see in others.
Another principle is reciprocity. Have you ever been given a
Christmas gift and not had a gift to give that person in return?
Ugh. That feels bad, doesn’t it? That’s reciprocity.
Again, think about how you can employ this component of
persuasion.
8
Social Proof –
People follow the lead of similar others.
Action: Use peer power whenever it’s available.
Social creatures that we are, human beings rely heavily on the
people around them for cues on how to think, feel & act.
Persuasion can be extremely effective when it comes from
peers.
Again, influence is often best exerted horizontally rather than
vertically.
We are social animals. We learn by viewing others and mimic

those that we trust and believe to be worthy. Think about the
ways in which persuasion is in how we influence those within
our in group – those who have credibility with us.
9
Consistency –
People align with their clear commitments.
Action: Make their commitments active, public & voluntary.
Take a stand and stick to it.
Once spoken out loud or written (made explicit), it’s more
powerful.
So be verbal and publicly visible.
We make decisions from our values which are our
commitments. Look at others intentions to understand what
they care about. What they care about is what they think about.
10
Authority –
People refer to the experts.
Action: Expose your expertise; don’t assume it’s self-evident.
“Believe an expert.” That may or may not be good advise, but
it’s what we do.
Leaders are to ensure they establish their own expertise before
they work to influence.
Display your awards & credentials.
In a social engagement, lightly touch on your experience in a

natural way.
People give power to authority, sometimes without question.
Sometimes I show a video in class of a professional-looking
boss and a underperforming employee. The video shows two
meetings of the two company representatives. The boss is calm
cool and collected. The subordinate looses her emotional
controls and is rude, loud and hostile. She even pulls a no show
for a scheduled time with the boss. Ouch. Interesting is when
I show this video all the students in class, immediately say ‘fire
her, she’s awful.’ I smile and acknowledge her poor behavior.
Then, I reshow the video and point out all the communication
mistakes buried within his seemingly professional manner. The
audience sees how quickly they gave power to the ‘boss.’
11
How to Create a Persuasive Resume

I have an important question for you…How much money is your
resume worth? It’s worth what your potential employer will pay
for your services. What is your target salary…say it out loud
resume is worth 45K. Think about that….that means your
resume, that document is worth 45 thousand dollars.
Whew…we have some very important work to do.
Take a moment now, and write down the first job you want to
have after you graduate and then write down the job title at the
pinnacle of your career.
Register with your school's placement office. Work to keep your
resume to one full page. Emphasize information that is relevant
to the job you want, is recent (last
three years), and shows your superiority to other applicants.
Organize to the power positions on the page. Use strong active
verbs to start your bullet points. To create a scannable résumé,
create a "plain vanilla" text; use keywords. Respond to the
employer in the way they ask for the application package. You
are being judged on your ability to follow directions. Remove
any unprofessional material from your personal Web page, blog,
and social networking sites. Always be honest in your résumé.
1
Hook, Salting &

One of my favorite books is Mentored by a Millionaire by
Steven Scott. And according to Stephen Scott, there are three
components of a persuasive message. The hook, salting and
emotional word pictures. Let’s talk about these three items.
2
Hook
A great hook successfully takes your mind out of the past or
future and hooks you right into the moment and into the
conversation. Now I’ve got your attention.
Steven Scott tell this story in his book to help us understand a
hook.
Two neighbors were outside in their backyards. One was
moving the grass and his wife was in the kitchen fixing lunch.
He could smell the hamburgers cooking over the smell of fresh
grass. The other was preparing for a fishing trip; he was
testing his fishing gear and practicing his casting. In one
particular cast, the line and hook went over the fence and
hooked the other neighbor, the one moving his grass, in the
nose….OUCH. Now, where is his lawnmower…who knows,
right, at this moment all he cares about is the hook in his nose.

………….That’s a HOOK. Bring them present…to the
moment…to you.
3
Salting
Ever heard, “You can lead a horse to water, but you can’t make
him drink?” Scott says, that you can make him drink.
Just feed him a few oats beforehand and put lots of salt on the
oats. Why? Because salt makes you thirsty!
4
The purpose of salting is to keep an audience-member’s
attention as our attention naturally waxes and wanes. Keep
attention by creating curiosity or a creating a feeling of
anticipation in the listener.
An emotional word picture is a word, a statement, or a story
that creates an instant picture in listener’s minds that clarifies
what you are trying to say and implants a feeling into their
emotions.

5
We connect with one another using words. So use words the
others best understand (which means you need to understand
them aka audience-centeredness). Use words to create pictures
and stories. Here’s a list to help you in selecting effective
languaging.
Passions, hobbies, interests of the other person
Memorable events or current events
Everyday objects of familiarity to them
Nature images
Imaginary stories
6 Principles of Persuasion
Robert Cialdini wrote Harnessing the Power of Persuasion, for
Harvard Business Review, and in the article he detailed 6
principles of persuasion. Let’s talk about these principles so
you can apply them to your writing.
6

Liking –
People like those who like them.
Action: Uncover the real similarities and offer genuine praise.
Win friends
People stand physically closer to one another after learning they
shared political beliefs & social values.
Establish the bond early and it will carry you forward.
We are social animals. We want to be liked and we want to like
others. Steven Scott calls says the same thing differently – he
says we want to love and be loved. This desire of life impacts
our decision-making.
Think of how you can language using liking.
7
Reciprocity –
People repay in kind.
Action: Give what you want to receive.
Smile at someone, watch them smile back.
Managers can elicit the desired behavior from coworkers &
employees by displaying it first. Whether it’s a sense of trust, a
spirit of cooperation, or a pleasant demeanor, leaders model the

behavior they want to see in others.
Another principle is reciprocity. Have you ever been given a
Christmas gift and not had a gift to give that person in return.
Ugh. That feels bad doesn’t it. That’s reciprocity.
Again, think about how you can employ this component of
persuasion.
8
Social Proof –
People follow the lead of similar others.
Action: Use peer power whenever it’s available.
Social creatures that we are, human beings rely heavily on the
people around them for cues on how to think, feel & act.
Persuasion can be extremely effective when it comes from
peers.
Again, influence is often best exerted horizontally rather than
vertically.
We are social animals. We learn by viewing others and mimic
those that we trust and believe to be worthy. Think about the
ways in which persuasion is in how we influence those within
our in group – those who have credibility with us.
9

Consistency –
People align with their clear commitments.
Action: Make their commitments active, public & voluntary.
Take a stand and stick to it.
Once spoken out loud or written (made explicit), it’s more
powerful.
So be verbal and publicly visible.
We make decisions from our values which are our
commitments. Look at others intentions to understand what
they care about. What they care about is what they think about.
10
Authority –
People refer to the experts.
Action: Expose your expertise; don’t assume it’s self-evident.
“Believe an expert.” That may or may not be a good advise, but
it’s what we do.
Leaders are to ensure they establish their own expertise before
they work to influence.
Display your awards & credentials.
In a social engagement, lightly touch on your experience in a
natural way.

People give power to authority, sometimes without question.
Sometimes I show a video in class of a professional-looking
boss and a underperforming employee. The video shows two
meetings of the two company representatives. The boss is calm
cool and collected. The subordinate looses her emotional
control and is rude, loud and hostile. She even pulls a no show
for a scheduled time with the boss. Ouch. Interesting is when
I show this video all the students in class, immediately say ‘fire
her, she’s awful.’ I smile and acknowledge her poor behavior.
Then, I reshow the video and point out all the communication
mistakes buried within the boss’s seemingly professional
manner. The audience sees how quickly they gave power to the
‘boss’ without questioning and without even knowing the
reasons for communication mistakes.
11
How to Create a Persuasive Resume

I have an important question for you…How much money is your
resume worth? It’s worth what your potential employer will pay
for your services. What is your target salary…say it out loud
resume is worth 45K. Think about that….that means your
resume, that document is worth 45 thousand dollars.
Whew…we have some very important work to do.
Take a moment now, and write down the first job you want to
have after you graduate and then write down the job title at the
pinnacle of your career.
Register with your school's placement office. Work to keep your
resume to one full page. Emphasize information that is relevant
to the job you want, is recent (last
three years), and shows your superiority to other applicants.
Organize to the power positions on the page. Use strong active
verbs to start your bullet points. To create a scannable résumé,
create a "plain vanilla" text; use keywords. Respond to the
employer in the way they ask for the application package. You
are being judged on your ability to follow directions. Remove
any unprofessional material from your personal Web page, blog,
and social networking sites. Always be honest in your résumé.
1
Persuasive Resume
Be audience-centered!
As you know, at this point, it is all about the audience. It’s

about who is reading the document and how they understand
you. You need to language to that brain – that filter – that
perspective.
Once again, we talk about audience-centeredness; I want to
remind you to ponder these things: demographics,
psychographics, culture, needs, drives & desires, fears, desire to
connect, and receptiveness to my message. Also remember to
reference the questions to ask yourself in the process of
audience-analysis.
You can get a job with a bad resume…why? Because beauty
and appropriateness is in the eye of the reader. The higher the
performance standard of the reader, the higher performance is
expected of your document and of you too, of course.
2
What Makes a Resume Persuasive?
Non-verbals (How they appear on a page)
Organization
Neatness
Preparation
How well you know yourself – self awareness
Shows confidence
Attention to detail
You have about 15 to 30 seconds to impress them.
What is a persuasive resume? It is an audience-centered resume
that is engineered to influence the reader, not manipulate, but

persuade. And to influence them, you have only seconds.
Research differs on the number of seconds, but you have maybe
15 to 30 seconds.
Here’s what I use to do. First thing one morning, I’d get my
coffee and sit down with the stack of application packages, and
start reading. I’d pick up the first one, read it in a moment, and
place it in the yes pile, the no pile or the maybe pile. The
‘no’s’ never get looked at again. The ‘maybe’s I review and
pull out depending on how many are in the ‘yes’ pile. Then I
review the ‘yes’s confirming I want to call them. Then I make
the invitation phone calls. (Do not wait until Monday to do this)
You are persuasive by…
Your organization choices.
The non-verbals of neatness & error-free.
Where you locate information – We’ll talk about that next slide
How aligned you are to the objective. In my opinion, objectives
are not optional. Again, I’ll explain next slide.
How specific your bulleted information is to the objective.
3
Here are three keys:
You need an objective. The objective answers the question
‘why.” It tells the reader WHY you are applying for THIS job.
EVERYTHING below is to be in alignment with your intention.

This is persuasive. (Now you see why it’s so important to
understand your personal goal.) – Keep this short, brief single
sentence and not a paragraph.
Second, notice the drawn block. This is the most persuasive
area on the page. Our eyes go here first, so you are to
strategically locate your most impactful persuasive influential
information here. Therefore, I tell students to put their
education here. It’s new, it’s fresh and it sets you apart in the
marketplace.
Strategically decide the size of a section. The more weight you
give it, the more power it has. So, that means, you are not the
create lots and lots of sections that are all similar in size. You
don’t want your education section the same size as your
Community Service section, etc.
You need to spend lots of time reviewing resume’s…lots and
lots. And you need to get to know yourself.
4
Prepare
You need to get to know yourself, the more you know yourself
the more you can craft a beautiful persuasive resume. The
better you can craft a smart application letter and the more you
can WOW them in an interview.

5
Prepare – What sets me apart?
Strengths
Talents
Passions/Interests
Values
Personality
Limitations
On the job
How did you make the company better?
On volunteer experiences
How did you make society better?
6
Prepare – Ask yourself
Do you enjoy working with people, data or things?
Would you like to work for someone else or yourself?
How important is salary, benefits, technology or stability?
Would you rather work for a corporation or a company?
How would you describe the perfect job?

7
More Questions to Ask YourselfWhat do I want them to
do?What objections do they have?What is my credibility?What
cultural influences are there?What is the best approach –
emotional, logical or both?
Before you enter a persuasive engagement you need to ask
yourself these questions as each answer impacts your persuasive
strategy.
What do I want them to do? - Business is about action.
What objections do they have? - People come to an experience
with preconceived opinions and bias. The more you know the
better the connection and influence.
What is my credibility? People follow those they trust.
What cultural influences are there? We are shaped by our
experiences. Do your best to understand what might influence
others.
What is the best approach, emotional, logical or both? In
deciding your approach, consider the balance of emotion. The
common phrase is persuade with emotion and justify with logic.
8
First - Prepare

You need to get to know yourself, the more you know yourself
the more you can craft a beautiful persuasive resume. The
better you can craft a smart application letter and the more you
can WOW them in an interview.
9
Prepare :
What sets me apart?
Strengths
Talents
Passions/Interests
Values
Personality
Limitations
Accomplishments:
How did you make the company better?
How did you make society better?

Here a question that you need to be able to answer – What sets
you apart?
My suggestion is for you to write the answers to the following.
If you want you can even do that now, just pause the video
while you write.
What are your strengths? In other words, what you are you
good at…write down the big things and the little things too.
Make a long list. Don’t cull them –just write. Ask your friends
and your parents too, they’ll bring you wonderful insights.
What are your talents? This is easier for some over others. I
have a friend who has a beautiful singing voice – her talent is
obvious. One of my talents is not-so-obvious – I am good at
arranging things. Don’t hesitate to list things that your brain
tells you is odd. Think over the negative thoughts.
What do you care about? Your passion. Your interests. For
example, maybe, you care about sustainability so you take care
to recycle. This often connects to your values.
What is your personality? That too affects your choices…are
you an extravert or an introvert.
What are you limitations? We all have them. Know what they
are…don’t hide from them.
Importantly,
Think about to previous job or group experiences, how did you
make that organization better. Remember, the resume and
application letter is about your contributions.
10
Prepare:
Ask yourself

Here are an additional 5 questions to answer to get to know
yourself.
11
Second – Execute.
Create the document

Now we are turning our attention to getting the job done. We
want educated ourselves on some new information and we now
know ourselves better, so let’s craft this document.
12
Step 1:
Decide what job or job area you want.
What are the characteristics of this industry? Job?
What are the skills needed?
What are the strengths needed?
13
Think on these questions. Stop now and write down your
answers to them.
Efficiency
Management
Customer service
Fast-pace environment
Analytical skills
Training
Attention to detail
Communications skills
Organization
Leadership
Work ethic
Timeliness
Teamwork

Interpersonal Skills
Step 2:
Decide which format is attractive to you.
Think-
Look at other resumes. What presentation is attractive to you?
Don’t use a Microsoft Word Template.
How do you want to express yourself?
14
In order to live in your authenticity, you need to study other
resumes. You need to KNOW what is attractive to you. What
is the best way to represent you.
Do you want a chronological format illustrating a from here to
here experience.
Or, do you want to create a skills format resume – one that
focuses on transferable skills?
Or, you could create a combined picture.
Review formats – what do you like? Additionally, don’t use a
Microsoft Word Template. You are welcome to review them;
however, they nonverbally communicate ‘no’ creativity. Don’t
say that. And, for our experience, they make crafting your
personal picture hard to do. Don’t use them.
Chronological
Timeline, current to oldest

Skills
Unconventional path
Changing fields
Combine experience
Hides gaps
Step 3:
What do I want located in the power position?
Think-
What is the most persuasive qualifier that I have?
15
Step 4:
Type your document.
Do –
Use an organized, easy to read approach. Remember, you only
have seconds to impress.
Make it beautiful on the page.
Don’t -

Use ‘crazy’ fonts
Use I
Use a template
Use a summary section
List every single job you ever had
Use complete sentences
Miss the power play in positioning & bolding
“References Available Upon Request”
16
Required
Objective
Education
Experience
Options
Leadership
Honors/Awards
Languages/Study Abroad
Computer Skills
Associations
Volunteerism/Community Service
Internships
Academic Projects
Related Coursework

Use Smart Sectioning
Do not do a summary section
17
Use concise, strong, active language
Think –
Action. Business is performance.
Use emotional word pictures
Be specific.
Increased production capability by 10% resulting in 50K in
revenue.
…and AVOID saying “Responsible for the success of the
production team”
Start with an action verb.
Analyzed
Chaired
Coordinated
Developed
Improved
Increased
Strengthen
Negotiated

18
Step 5:
Bold & Proofread to perfection!
Bold your transferrable information, like job titles and the
names of your degrees
Tell your story at 100%.
19

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