The internet of things isn’t like software because
You have to actually ship it.
It’s hard to update.
Users are sales numbers ﬁrst, use second.
Deployment of new features means making a whole new product.
The internet of things also isn’t like a product.
You have to set it up.
Unboxing is a thing.
Connectivity issues can kill your product.
Power issues can kill your product experience.
Customer support needs to be handled in house.
The internet of things is hard to sell to investors.
They may have experience but don’t think it’s relevant.
They’re intrigued but careful.
IP becomes an excuse and a barrier.
You have to already be selling and growing before they’ll take the risk.
How to get involved?
Read up on http://iot.london
Check out accelerators / incubators in London (Startupbootcamp IoT,
BreedReply, RGA IOT)
Work to learn how to make physical things with a hackerspace /