Talk given to Nico Macdonald's communication and design students at Ravensbourne College on May 2nd 2017.

1. Alexandra Deschamps-Sonsino
@iotwatch on twitter/insta
alex@designswarm.com
designswarm.com
goodnightlamp.com
iot.london
thegoodhome.org
know-cards.com

2. First UK distributor of Arduino (tinkerlondon.com)

3. Know Cards: Learn about the basic elements of electronics

4. London Internet of Things meetup (http://iot.london)

5. The Good Home: a collaborative exploration of future home living

6. Founder of Good Night Lamp

8. Internet of things
How connectivity creates new product design
and experience opportunities
wearables
home automation
home security
navigation
personal safety
environmental monitoring

9. Who creates these kinds of products?
Startups, large appliance manufacturers,
telcos, tech infrastructure companies

10. Who creates these kinds of products?
Startups, large appliance manufacturers,
telcos, tech infrastructure companies
iot.london

11. Nobody agrees on what #iot means
Which also means noone knows how to
communicate its value effectively
Usine.io condoms

12. Most appliance manufacturers are preparing
consumers
fuckyehinternetfridge.tumblr.com

13. Most wearables companies don’t have
sustainable business models.
Most wearables stop being used after 6mo.

14. Most startups have 99 problems.

15. I.P.
Legal
Product design
Hardware design
Embedded software
Connectivity issues
Middleware
APIs
User Experience
Prototyping
Certification
Financing
Sales & Marketing
Manufacturing
Assembly
Distribution
Returns

16. Most startups understand branding and will
build it in house.
A good logo, website, press assets.

17. Most startups underestimate marketing &
communications.
Crowdfunding is comms but they think it’s
funding/gauge of audience appetite.

18. Most startups don’t have a retail background.
Underprepare for Christmas.
Overestimate the importance of retailers and
press and CES.

19. Most startups can’t afford continuous
engagement.
Small agencies will charge £30K for a
campaign of a couple of months.

20. Most startups won’t last 2 years.
Even the ones that look great.

21. Why?
They underestimate the importance of sales
in relation to technological development.

22. Why?
The founders are often engineers.

23. Why?
They are underfunded or self-funded.

24. What to build for
Minimum viable voice
A really good monthly newsletter: BleepBleeps
Useful, continual online banter

25. What to build for
Minimal monthly investment
Mailchimp
Buffer
Zapier
Zendesk
Part time customer service
You’re already at £500-£700/mo

26. Why get involved?
Most teams are less than 5 employees
They can make for excellent, engaging,
part time clients.
You’ll build up sustainable relationships with
your client’s sector.
pypr.co

27. Thanks!
Alexandra Deschamps-Sonsino
@iotwatch on twitter/insta
alex@designswarm.com
designswarm.com
goodnightlamp.com
iot.london
thegoodhome.org
know-cards.com