The smallest smart city: what shopping centres can learn from the internet of things
The smallest smart city.
What shopping centres can learn from the internet of things.
@iotwatch on twitter/insta
First UK distributor of Arduino, a cheap electronics prototyping tool.
#iot strategic consultant at designswarm.
Founder of Good Night Lamp.
Organiser of the London Internet of Things meetup since 2011.
Writing a book on smart homes.
Steering a certiﬁcation mark for connected products.
Work done for M&S in 2009.
A strategic report on the internet of things for a global FMCG
company with retail presence in 2015.
A landscape report on Smart Cities for Nominet in 2016.
What I will draw on today
Sometimes they aren’t called shopping centres at all
Their format also varies depending on location & retail culture
Which means that the potential for technology varies too.
The focus of technology will vary.
The impact of technology will vary.
But none of this can happen without data.
And soon with GDPR, none of this can happen without consent.
In-store customer feedback.
HappyorNot at airports.
Dynamic feedback on customer experience.
Air quality monitoring.
Air Quality Egg
Showing the beneﬁts of your closed and controlled environment.
Usage of collective spaces.
Track the use of seating.
CityCrop, Botanicalls, & vegetable boxes.
Letting school children and older people micro-farm on
your property, letting them keep track of the soil conditions remotely.
Trafﬁc management & creation
Help people identify events or quiet areas.
Give them decent indoor mapping, work with Mapzen or Google directly.
Your app is problably the ﬁrst thing they will use.
Help shoppers get discounts based on location and frequency of visits.
The airline points model based on Facebook checkins for eg..
A ‘personal data’ space that lets them automate searches with dynamic
stock checking across multiple vendors according
to their measurements, budget or preferences.
Mobile notiﬁcations & RFID cards are cheap.
Make use of your physical space to offer convenience, not
only data harvesting.
Make use of your physical spaces to invite interactions that are
unusual but will attract new audiences.
Be transparent to shoppers about what is going on,
you’ll be able to ask more of them. Otherwise you risk bad PR.
Treat your shopping centre as if you were a small city, with citizens
‘Innovative malls are incorporating value-added elements
that attempt to recast the mall as the new downtown,
including concerts, arts centers, spas, ﬁtness clubs,
and farmer’s markets.
These services provide a level of leisure and
entertainment that can never be satisﬁed online.’
Takk for alt!