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Looking and acting out

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Talk given at the Société Générale Executive University program on November 6th 2017 in Paris.

Published in: Design
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Looking and acting out

  1. 1. Looking & acting out. Attitudes to innovation Alexandra Deschamps-Sonsino alex@designswarm.com
  2. 2. Who am I? Industrial design (Université de Montréal) Interaction design (Interaction Design Institute Ivrea, Italy)
  3. 3. Who am I? 1st in a list of 100 Internet of Things Influencers (Postscapes, 2016) 2nd in Top 100 Internet of Things Thought Leaders (Onalytica, 2014) Top 100 Influencial Tech Women on Twitter (Business Insider, 2014) Smith & Williamson Power 100 (2017)
  4. 4. Who am I? Work in the permanent collection of: Museum of Modern Art, New York City London Design Museum Work exhibited at: Victoria & Albert Museum Science Gallery, Dublin Technisches Museum Wien
  5. 5. Who am I? First UK distributor of the Arduino, an electronics educational tool in 2007. Millions sold globally since 2004. NASA use it to prototype robots.
  6. 6. Who am I? Which has led an educational electronics tool revolution & a product development revolution. Raspberry Pi: 12.5M sold in 5 years BBC microbit: 1M given free to UK schools in 2016
  7. 7. Who am I? I run an independent consultancy helping my clients understand and explore the impact of the internet of things in their business.
  8. 8. What am I going to share with you? Ways in which I work as someone who is: -  Independent -  Highly visible in my community -  Highly networked and a reference point for my industry -  Diverse in my output -  Connected to many peers
  9. 9. What if you were more nomadic both physically and with your attention? What conversations, workshops or events would you attend?
  10. 10. What if you were more nomadic both physically and with your attention? Nothing crucial to my industry is first reported on periodicals.
  11. 11. What if you were more nomadic both physically and with your attention? Twitter search of #blockchain using tweetdeck
  12. 12. What if you were more interested in what others are doing? London Internet of Things meetup: 11.3K members meetup.com/iotlondon
  13. 13. What if you were more interested in others? 40-90 attendees 11 events a year Speakers & showcase formats Sponsors: Resin.io & onefinestay
  14. 14. What if you behaved like a different organisation? Homesense, sponsored by EDF R&D was an internal research project. An exploration of smart homes with 6 home owners across Europe in 2009.
  15. 15. What if you behaved like a different organisation? Outcomes: -  A website -  A whitepaper -  Tools -  Open knowledge for the community designswarm.com/homesense
  16. 16. What if you took ‘calculated’ risks? Homesense was sent a cease and desist from a US furniture company. They never acted on the threats. It is now in the permanent collection of the NYC Museum of Modern Art.
  17. 17. What if you took personal risks? Good Night Lamp has been bootstrapped with a little angel investment from two friends. We have received threats from all sides. Copycats, cease and desists from US companies.
  18. 18. What if you took personal risks? Good Night Lamp is now in the permanent collection of the London Design Museum. goodnightlamp.com
  19. 19. What if you scratched your own itch? The Good Home project is a cross-disciplinary collaborative project to explore the future of home living. thegoodhome.org
  20. 20. What if you built tools for others to use? Know Cards are a pack of cards with a simple and accessible explanation of what components are available for designers to develop new ideas. know-cards.com
  21. 21. What if you built tools?
  22. 22. What if you thought about both small and large projects? Proctor & Gamble, RGAx, British Telecom, British Gas, Nokia, EDF, EDF R&D, Nominet.
  23. 23. 1.  American Express: next generation high street A group of people within Amex were helicoptered out of their work for 3 months and given a challenge to create 3 functional service prototypes for the future of retail. They worked with us for 1 day to experiment on how to give retail partners tools to build their business.
  24. 24. 2.  Barclay’s: next generation high street branch Eagle Labs is helping ‘makers’ have access to resources. We’re working with them to create a training program to help anyone become a program entrepreneur.
  25. 25. What if you had to build new allies for every project? Freelancers Studios Graphic designers Event organisers Ad Agencies Manufacturers Logistics companies Catering companies
  26. 26. What if you lead your industry into action? iotmark.wordpress.com A certification mark for #iot
  27. 27. So.
  28. 28. Why should you care?
  29. 29. JP Morgan Senior Thomas Edison
  30. 30. Neil Postman
  31. 31. Jozeph Weisenbaum, the father of Artificial Intelligence.
  32. 32. You are already in the business of facilitating innovation. We are in the middle of cultural and technological change. Where will you stand?
  33. 33. What if you were more nomadic both physically and with your attention? What if you were more interested in what others are doing? What if you took personal risks? What if you scratched your own itch?
  34. 34. What if you built tools for others to use? What if you thought about both small and large projects? What if you had to build new allies for every project? What if you lead your industry into action?
  35. 35. Merci. Questions? Alexandra Deschamps-Sonsino alex@designswarm.com

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