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Connected
How we sell, 
live & support 
a connected life
Knowledge
designswarm.com
CEO of Tinker London
2007-2010
Good Night Lamp
2012-
designswarm
2011-
I am an
object.
A measurable
entity.
I use
energy
water
food

I willingly generate
social media posts
location
calls/texts
I use
Energy (British Gas / Hive)
water (Thames Water)
food (Nectar / Visa)

I willingly generate
social media posts (Tw/F...
Consumer
privacy
myopia.
Death of Privacy , A Michael Froomkin, 2000	
  
1h of work
is worth £5.50 to a person

1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company ...
1h of work
is worth £5.50 to a person

1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company ...
I don’t know 
my own data.
The ubiquitous
Fear of Theft.
I use
energy > spend less
water > spend less
food > diet better, spend less

I willingly generate
Location > put me in tou...
I use
energy > theft
water > theft
food > advertise

I willingly generate
Location > theft
Data will be 
stigma.
What to do?
Be clear about what is going on
& who has access to what.
Build standard communication
strategies
Decide where your responsibility
to a user lies.

Advertising
Product development
Retail
After care service
Maintenance
Da...
Engage in opt-in behaviours
with connected products
until behaviours and culture
changes.
Give people an opportunity to
make money with you.

Amazon & eBay let me make
money from my old stuff.

Can Google help me...
Thank
alex@designswarm.com

@iotwatch
@designswarm
You
Connected Knowledge: How to sell, live and support a connected life.
Connected Knowledge: How to sell, live and support a connected life.
Connected Knowledge: How to sell, live and support a connected life.
Connected Knowledge: How to sell, live and support a connected life.
Connected Knowledge: How to sell, live and support a connected life.
Connected Knowledge: How to sell, live and support a connected life.
Connected Knowledge: How to sell, live and support a connected life.
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Connected Knowledge: How to sell, live and support a connected life.

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Talk given at Google Firestarters event in London on July 15th 2014.

Published in: Design
  • Hey Alex. Great presentation at Firestarters, thought-provoking and really enjoyable!
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Connected Knowledge: How to sell, live and support a connected life.

  1. 1. Connected How we sell, live & support a connected life Knowledge designswarm.com
  2. 2. CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
  3. 3. I am an object. A measurable entity.
  4. 4. I use energy water food I willingly generate social media posts location calls/texts
  5. 5. I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)
  6. 6. Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000  
  7. 7. 1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders
  8. 8. 1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders
  9. 9. I don’t know my own data.
  10. 10. The ubiquitous Fear of Theft.
  11. 11. I use energy > spend less water > spend less food > diet better, spend less I willingly generate Location > put me in touch with emergency services
  12. 12. I use energy > theft water > theft food > advertise I willingly generate Location > theft
  13. 13. Data will be stigma.
  14. 14. What to do?
  15. 15. Be clear about what is going on & who has access to what.
  16. 16. Build standard communication strategies
  17. 17. Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection
  18. 18. Engage in opt-in behaviours with connected products until behaviours and culture changes.
  19. 19. Give people an opportunity to make money with you. Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?
  20. 20. Thank alex@designswarm.com @iotwatch @designswarm You

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