1. Social Computing in the Enterprise Bas Paumen Product Solution Manager Office System Microsoft [email_address] Peter de Haas Manager Information Worker Microsoft [email_address] Van Web 2.0 naar Enterprise 2.0 21/11/2007

2. Introductie 2.0

3. Digital Workstyle Digital Lifestyle Workforce evolution Information work growth Technology advances Work-life convergence

4. What’s the role of Social Computing in your organization?

5. Social Computing is the next wave of collaboration 1 st Wave 2 nd Wave 3 rd Wave: Social Computing “ Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.” 1 - Forrester Research 1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006

6. MICROSOFT PLATFORM

7. Employees are bringing these tools to the workplace Base: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologies “ Blogging is a great option, for users can search blogs using keywords, and sharing firmwide intellectual property and collaborating with colleagues. It’s better than using e-mail because we can archive and retrieve all the posted ideas and information for later use.” 2 - Tom Baldwin, Sheppard Mullin Chief Knowledge Officer 1 Source: May 2007, North American Enterprise Web 2.0 Online Survey revision 2 Source: Sheppard Mullin Case study, http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=201199

8. Challenges companies face for adopting Social Computing

9. Business Productivity Infrastructure Social Computing Tools Integrated by Design U nified Communications And Collaboration B usiness Intelligence E nterprise Content Management W orkflow S earch B usiness Data Catalog E xtensible UI O pen XML File Formats W ebsite and Security Framework S ecured, Well-Managed Infrastructure Secured, Well-Managed Core Infrastructure Secured, Well-Managed Core Infrastructure

10. Single Infrastructure for Intranet, Internet, and Extranet Portals

11. Harness the power of your network Social Computing tools delivered in a secure, managed, and compliant infrastructure

12. BLOGS / WIKIS

14. Blog example in Windows SharePoint Services

15. RSS “ RSS is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS, webmasters can put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website.”

16. SOCIAL NETWORKING / PRESENCE / PROFILES

20. Services

21. Services Taxonomy Streaming Services Platform

22. Services Consistent, seamless experiences across multiple PCs and devices Choice of on-premise, partner-hosted or Microsoft-hosted delivery Federation between enterprises and cloud services Composition of multiple applications and services Enable multiple business models

23. SharePoint’s Social Computing ecosystem Social Platform Community Partners Tools Users

24. Enterprise 2.0 based on Microsoft 2007 Office System Enterprise Search Unified Communications Secure, Well Managed Infrastructure Business Intelligence Enterprise Content Management Collaboration Workflow Search Business Data Catalog Extensible UI Open XML File Formats Website and Security Framework Wikis, Blogs, Discussions, Feeds, Tagging, Social Networking, Profiles, Presence

25. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.