Enterprise awareness networks

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Talk given at the Wharton School, Nov 2007

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Enterprise awareness networks

  1. 1. Enterprise awareness networks Jon Udell Microsoft Nov 2, 2007
  2. 2. What is this a picture of?
  3. 3. Premises • Enterprises are exploiting service-oriented architecture
  4. 4. Premises • Enterprises are exploiting service-oriented architecture • But are not yet exploiting syndication- oriented architecture
  5. 5. Syndication-oriented?
  6. 6. Examples of syndication • Combined GRL2020 feed • Phil’s birthday on Facebook • Jon’s keystroke and mouse feed
  7. 7. Global Research Library 2020
  8. 8. Mashing up GRL2020 feeds
  9. 9. Reading the combined feed
  10. 10. Phil’s birthday on Facebook
  11. 11. Jon’s keystroke and mouse feed
  12. 12. Services plus syndication • Service composition for business processes • People are the exception handlers! • Syndication connects people and processes
  13. 13. Lessons from the blogosophere • Contributions along a continuum of effort – Blog posting: heavyweight – Twitter “tweet”: lighter – Social bookmark: almost effortless
  14. 14. Lessons from the blogosphere • All contributions can be: – Syndicated – Filtered – Resyndicated
  15. 15. Lessons from Facebook • No effort required to make you aware: – That my birthday is upcoming – That I have begun using a new application • Delivers the effects of syndication while hiding the mechanics
  16. 16. Manufactured serendipity • Too important to leave to chance! • “It’s snowing in Boston” • Unlikely connections become less unlikely
  17. 17. Enablers of enterprise awareness networks • XML • RSS (and friends)
  18. 18. Thanks to XML… • Interprocess and interpersonal communication can share common workflow packets • Those packets can mix schematized and ad- hoc XML • Example: Word and Excel can preserve the full fidelity of a machine-to-machine message, while enabling people to annotate it.
  19. 19. Thanks to RSS… • Interprocess and interpersonal messages can participate equally in lightweight syndication • Which can be enhanced by enterprise-grade infrastructure • Example: The Internet Service Bus enables federation of RSS feeds across enterprises, with strong guarantees of privacy, reliability, auditing.
  20. 20. WS-Heavy? WS-Light? WS-JustRight!

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