A decade ago, e-business changed the way we use the internet forever when people and organizations went from browsing to buying and from surfing to selling. The internet evolved from being a new way of communicating and getting information to becoming the way that we conduct business and drive real business value. (Point of this slide) IBM was a leader and innovator in making e-Business a reality for our customers, and now we are doing it again. As social networks change the landscape of the internet, IBM again leads by defining how social networking for business can greatly improve business outcomes and helps our customers excel.
Today, social media is making an equally significant impact and has become an increasingly important tool in our daily lives – helping people connect, communicate and share information – forever changing the way people interact. Here are some additional facts: Today, more than 2 billion people use the internet. By the end of this year, Gen Y will outnumber Baby Boomers….and 96% of them have joined a social network. The second largest search engine in the world is YouTube 25% of search results for the World’s Top 20 largest brands are links to user-generated content. (Point of this slide) The social graph is simply the deep way in which people can now connect. As an analogy, all websites on the internet can be connected via links, the social graph simply means that now all people are connected as well. These rich relationships are changing the way we treat our friends, our colleagues and our customers. Social Business means that our traditional ways of marketing and selling are radically different from just e-business. Selling is based on reaching networks of people, and marketing means building trust among communities by influencing advocates and tippers. How we work together also has changed dramatically as we search expertise and learn to share to solve business problems. This is the new way of working.
Integrating social into your workforce and into customer experiences creates real business outcomes. This can happen in various business processes. On the slide are just a few examples of real customer results. Customer service: Profitable growth depends social, mobile customer self-service $44.6B lost in one year due to online customer experience problems (6) Sales: Improving sales skills and matching the right people can help close more deals Top 10% of sellers often generate 30-50% of a company’s revenue. (2) Product Development Accelerating innovation to deliver better products faster In software, the top programmers write 10 times the code of average performers (2) Marketing Gather insights into what customers will buy next 81% received product purchase advice from friends and followers through a social site (7) (Point of this slide) IBM makes sure that our customers can take advantage of social business to be competitive, and we help them apply it to their business situations . This infers that Facebook, Twitter ,etc are fun, but not productive. IBM makes social networking productive. Connections is “Facebook for the Enterprise”, but with real business focus and results.
Thank you Ray... powerful stuff. I would like to pick up on a couple of points from Ray.... Choosing the right Platform for Social Business is TOP of mind... and two of the leading challenges are: to Foster Internal Collaboration and to Incorporate Social into Business Models. At IBM we have seen and embraced these challenges from the onset... and some of the announcements we are making today will positively disrupt these challenges. Organizations are now moving from “liking” – simply using social technology for basic communication, to "leading" – where they are applying social tools and culture to fundamentally change their core business processes, leading to positive disruption within their organizations and their industries. Today, organizations are recognizing that there are numerous opportunities for them to rethink their core business processes through the application of social. Business is ready for social. They are leveraging social to activate people to create a smarter workforce and delight customers by creating exceptional customer experiences. And by creating a smarter workforce, customers are further enhancing their ability to delight customers.
Evolution of Social Search in Lotus Connections Lotus Connections 2.0 introduced “Social Search” Innovation from IBM Research Lab in Haifa, Israel System wide search infrastructure based on open standards Social search introduced concept of 'facets' weaving additional connections between results Lotus Connections 2.5 expanded on “Social Search” User Interface become more intuitive Consistency through provision of single search engine across the product Added additional services, Files and Wikis Document Conversion services, advanced language analytics Lotus Connections “Next” Adds Analytics Enhance with 'Social and Network Discovery' (SaND) technology Analytics leveraging the Social Search Information (indexes+facets) to discover and present relationships
In the next major release of IBM Connections, we are adding a visual layer to our out of box reporting and metrics. This will be featured within a community for community managers to understand adoption of the tools, content, and people interacting in their communities. This will also be available system wide for organizational understanding of metrics across all of the Connections tools. On the back end, Cognos is being utilized to consume the reports generated by Connections, and customers can create their own custom visualizations on the data.
New in 3.0: subcommunities
Use the IBM Connections Plug-in for Microsoft Office to extend your social network to your documents From Office you can: Add a document to an Activity, Wikis, Files and Communities Create a To-Do item in an Activity Search Connections Additionally From Microsoft Word, you can: Create a Bookmark from a URL embedded in a document Insert a Bookmark or a Profile info into a document Publish a Document to a Blog
Actiance is an IBM business partner focussing on Compliance solutions for the social business. IBM is re-marketing Vantage for IBM Connections which allows customers to archive comments, posts, files, blogs, wikis, forums, etc from IBM Connections into the Vantage archive to keep a record for future use (e.g. for litigation scenarios). No matter how small or out-of-context a remark or comment might be, every post can be captured and put into the larger context of a holistic compliance solution for the social business. Actiance solutions are critical components designed to help all organizations, protect their corporate brand and reputation, ensure ethical practices, and maintain compliance with applicable regulations and legislation. Key Features of the Actiance solutions for IBM Connections: Content logging and archiving Capture social data from all Connections applications eDiscovery to show the content in context of other related items Content inspection includes filtering, alerts, and rules engine Policies can map to governance standards
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Välkommen!IBMIntroduction to IBM ConnectionsFöreläsare:Alan Hamilton, IBM Collaboration Solutions@alanghamilton
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SharePoint widget available forConnections CommunitiesAccess and Edit MicrosoftSharePoint filesOpen and add files toSharePoint Libraries from withina Connections CommunityDownload athttp://ibm.biz/BdxFWEIBM Connections andMicrosoft SharePointAdd robust social capabilities to legacy SharePointcontent